{"id":311608,"date":"2025-10-17T20:29:10","date_gmt":"2025-10-17T20:29:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/311608\/"},"modified":"2025-10-17T20:29:10","modified_gmt":"2025-10-17T20:29:10","slug":"taylor-swifts-sea-otter-shirt-just-raised-2-million-for-monterey-bay-aquarium-orange-county-register","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/311608\/","title":{"rendered":"Taylor Swift\u2019s sea otter shirt just raised $2 million for Monterey Bay Aquarium \u2013 Orange County Register"},"content":{"rendered":"<p>It\u2019s hard to deny what <a href=\"https:\/\/ocregister.com\/tag\/taylor-swift\" target=\"_blank\" rel=\"noopener\">Taylor Swift\u2019s<\/a> impact has done for local economies. Now let\u2019s discuss what the megastar is doing for sea otters.<\/p>\n<p>When she wrote a lyric about <a href=\"https:\/\/www.ocregister.com\/2023\/08\/08\/swifties-meet-their-neighbors-and-trade-friendship-bracelets-on-trip-to-concert\/\" target=\"_blank\" rel=\"noopener\">friendship bracelets<\/a>, <a href=\"https:\/\/www.ocregister.com\/2023\/08\/04\/they-spent-thousands-to-see-taylor-swifts-the-eras-tour-the-experience-is-priceless\/\" target=\"_blank\" rel=\"noopener\">bead box kits<\/a> sold out as Swifties rushed to make their own one-of-a-kind designs to <a href=\"https:\/\/www.ocregister.com\/2023\/08\/08\/swifties-meet-their-neighbors-and-trade-friendship-bracelets-on-trip-to-concert\/\" target=\"_blank\" rel=\"noopener\">trade at Swift\u2019s concerts<\/a>.\u00a0When the\u00a0<a href=\"https:\/\/www.ocregister.com\/2023\/08\/04\/taylor-swift-dazzles-in-the-first-of-six-sofi-stadium-shows-on-thursday\/\" target=\"_blank\" rel=\"noopener\">Eras Tour<\/a>\u00a0made its way across the country, small shops created\u00a0<a href=\"https:\/\/www.dailybreeze.com\/2023\/08\/02\/11-taylor-swift-eras-tour-themed-experiences-for-southern-california-swifties\/\" target=\"_blank\" rel=\"noopener\">themed menus<\/a>,\u00a0<a href=\"https:\/\/www.dailybreeze.com\/2023\/08\/02\/11-taylor-swift-eras-tour-themed-experiences-for-southern-california-swifties\/\" target=\"_blank\" rel=\"noopener\">photo ops,<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.dailybreeze.com\/2023\/08\/02\/11-taylor-swift-eras-tour-themed-experiences-for-southern-california-swifties\/\" target=\"_blank\" rel=\"noopener\">more<\/a> to get a boost in business from concertgoers.\u00a0Hospitality and rideshare businesses were booming, and the term \u201c<a target=\"_blank\" rel=\"noopener\">Swiftonomics<\/a>\u201d was coined along the way.<\/p>\n<p>And now, after wearing a <a href=\"https:\/\/www.montereybayaquarium.org\/stories\/taylor-swift-travis-kelce-an-easter-egg-hunt\" target=\"_blank\" rel=\"noopener\">Sea Otter shirt<\/a> in the film \u201c<a href=\"https:\/\/www.ocregister.com\/2025\/10\/06\/i-attended-4-taylor-swift-the-life-of-a-showgirl-release-parties-in-24-hours-heres-how-it-went\/\" target=\"_blank\" rel=\"noopener\">The Official Release Party of a Showgirl<\/a>,\u201d the <a href=\"https:\/\/www.montereybayaquarium.org\/stories\/taylor-swift-travis-kelce-an-easter-egg-hunt\" target=\"_blank\" rel=\"noopener\">Monterey Bay Aquarium<\/a> is giving the people what they want: they brought back the 90s-era design, and announced proceeds will go to their <a href=\"https:\/\/www.montereybayaquarium.org\/stories\/taylor-swift-travis-kelce-an-easter-egg-hunt\" target=\"_blank\" rel=\"noopener\">Sea Otter Program<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"The Monterey Bay Aquarium Sea Otter shirt has been rereleased in collaboration with Liberty Graphics after Taylor Swift was spotted wearing it in the making of &quot;The Fate of Ophelia&quot; music video as part of &quot;The Official Release Party of a Showgirl.&quot; (Image courtesy of \u00a9Monterey Bay Aquarium)\" width=\"1440\" data- src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/OCR-L-SWIFTSEAOTTER-1016-01.jpg\" data-attachment-id=\"11197092\" \/>The Monterey Bay Aquarium Sea Otter shirt has been rereleased in collaboration with Liberty Graphics after Taylor Swift was spotted wearing it in the making of \u201cThe Fate of Ophelia\u201d music video as part of \u201cThe Official Release Party of a Showgirl.\u201d (Image courtesy of \u00a9Monterey Bay Aquarium)<\/p>\n<p>To explain how we got here, here\u2019s a quick lore recap: <a href=\"https:\/\/www.ocregister.com\/2023\/08\/08\/photos-taylor-swift-continues-to-shine-on-her-eras-tour-at-sofi-stadium\/\" target=\"_blank\" rel=\"noopener\">Taylor Swift<\/a> went on her fianc\u00e9 Travis Kelce\u2019s podcast \u201cNew Heights\u201d to <a href=\"https:\/\/www.ocregister.com\/2025\/08\/12\/taylor-swift-life-of-showgirl\/\" target=\"_blank\" rel=\"noopener\">announce her 12th studio album<\/a> \u201cThe Life of a Showgirl.\u201d In the August 13 episode, the two were discussing with Kelce\u2019s brother and co-host Jason Kelce, how Travis had a goal in life of rescuing and befriending a sea otter.<\/p>\n<p>The Monterey Bay Aquarium\u00a0<a href=\"https:\/\/www.mercurynews.com\/2025\/08\/15\/travis-kelces-love-of-otters-earns-him-taylor-swift-monterey-bay-aquarium-invite\/\" target=\"_blank\" rel=\"noopener\">shared<\/a> at the time of the podcast\u2019s release that they would be more than happy to have Kelce come meet their sea otters.<\/p>\n<p>As part of the promotional cycle for her latest album, <a href=\"https:\/\/www.ocregister.com\/2023\/10\/11\/taylor-swift-arrives-at-the-grove-for-the-eras-tour-premiere-in-los-angeles\/\" target=\"_blank\" rel=\"noopener\">Swift<\/a> held \u201cThe Official Release Party of a Showgirl\u201d at movie theaters across the country from Oct. 3 \u2013 5. The <a href=\"https:\/\/www.ocregister.com\/2025\/10\/06\/i-attended-4-taylor-swift-the-life-of-a-showgirl-release-parties-in-24-hours-heres-how-it-went\/\" target=\"_blank\" rel=\"noopener\">film<\/a> was a mixture of an <a href=\"https:\/\/www.ocregister.com\/2025\/10\/06\/i-attended-4-taylor-swift-the-life-of-a-showgirl-release-parties-in-24-hours-heres-how-it-went\/\" target=\"_blank\" rel=\"noopener\">album listening party<\/a> as well as a behind-the-scenes look at the making of \u201c<a href=\"https:\/\/www.ocregister.com\/2025\/10\/06\/i-attended-4-taylor-swift-the-life-of-a-showgirl-release-parties-in-24-hours-heres-how-it-went\/\" target=\"_blank\" rel=\"noopener\">The Fate of Ophelia<\/a>\u201d music video. Eagle-eyed fans noticed that Swift was wearing a Sea Otter shirt and discovered it was from the Monterey Bay Aquarium.<\/p>\n<p><a href=\"https:\/\/www.ocregister.com\/2023\/10\/11\/swifties-create-new-trend-ahead-of-taylor-swifts-eras-tour-premiere-at-the-grove\/\" target=\"_blank\" rel=\"noopener\">Swifties<\/a> quickly took to <a href=\"https:\/\/www.threads.com\/@carolynburt\/post\/DPYM2EUgFBF?xmt=AQF08Y0zvRtmLhh2xIBO4mt9UcyIX3koY8GJ8OnSbyXEpQ\" target=\"_blank\" rel=\"noopener\">social media<\/a> to find out\u00a0where they could purchase the shirt, only to <a href=\"https:\/\/www.threads.com\/@carolynburt\/post\/DPeb39KEsjf?xmt=AQF08Y0zvRtmLhh2xIBO4mt9UcyIX3koY8GJ8OnSbyXEpQ\" target=\"_blank\" rel=\"noopener\">discover<\/a> that the tee was from 1993 and not currently available on the Monterey Bay Aquarium\u2019s website. Swifties began requesting the shirt on the aquarium\u2019s social media, and noted that they would wait for it to be officially released instead of purchasing it from bootleg sites. Additionally, Swifties didn\u2019t just talk the talk; they began making $13 donations, Swift\u2019s favorite number, towards the Monterey Bay Aquarium\u2019s Sea Otter Program, to show they were planning to walk the walk.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"kSHOR2Nb85\">\n<p><a href=\"https:\/\/www.ocregister.com\/2025\/10\/06\/i-attended-4-taylor-swift-the-life-of-a-showgirl-release-parties-in-24-hours-heres-how-it-went\/\" target=\"_blank\" rel=\"noopener\">I attended 4 Taylor Swift \u2018The Life of a Showgirl\u2019 release parties in 24 hours. Here\u2019s how it went<\/a><\/p>\n<\/blockquote>\n<p>A glimmer of hope came a few days later when, on Oct. 6, <a href=\"https:\/\/www.instagram.com\/p\/DPeUEyfDe5B\/?img_index=1\" target=\"_blank\" rel=\"noopener\">Liberty Graphic Tees<\/a>, the owner of the artwork, shared they were working with the Monterey Bay Aquarium to bring back the design. And on Saturday, Oct. 11, the two shared that they were <a href=\"https:\/\/www.instagram.com\/p\/DPrMWwEkazT\/?img_index=1\" target=\"_blank\" rel=\"noopener\">officially collaborating<\/a> to bring back the shirt, and those who signed up for email updates would be the first to know of its return.<\/p>\n<ul class=\"mng-gallery-initialized mng-gallery-slider\">\n<li data-index=\"1\" class=\"mng-ge mng-gallery-active\" id=\"mng-ge-0\" aria-hidden=\"false\" tabindex=\"0\"><img loading=\"lazy\" alt=\"The Monterey Bay Aquarium Sea Otter shirt has been rereleased...\" class=\"size-article_inline\"  \/>\n<p>The Monterey Bay Aquarium Sea Otter shirt has been rereleased in collaboration with Liberty Graphics after Taylor Swift was spotted wearing it in the making of \u201cThe Fate of Ophelia\u201d music video as part of \u201cThe Official Release Party of a Showgirl.\u201d (Image courtesy of \u00a9Monterey Bay Aquarium)\n<\/p>\n<\/li>\n<li data-index=\"2\" class=\"mng-ge\" id=\"mng-ge-1\" aria-hidden=\"true\" tabindex=\"-1\"><img decoding=\"async\" loading=\"lazy\" alt=\"Monterey Bay Aquarium and Liberty Graphics rerelease Sea Otter shirt...\" class=\"lazyload size-article_inline\" data- src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/OCR-L-SWIFTSEAOTTER-1016-03.jpg\" \/>\n<p>Monterey Bay Aquarium and Liberty Graphics rerelease Sea Otter shirt after Taylor Swift was spotted wearing it in \u201cThe Official Release Party of a Showgirl.\u201d (Image courtesy of Liberty Graphics)\n<\/p>\n<\/li>\n<\/ul>\n<p>Show Caption<\/p>\n<p>1 of 2<\/p>\n<p>The Monterey Bay Aquarium Sea Otter shirt has been rereleased in collaboration with Liberty Graphics after Taylor Swift was spotted wearing it in the making of \u201cThe Fate of Ophelia\u201d music video as part of \u201cThe Official Release Party of a Showgirl.\u201d (Image courtesy of \u00a9Monterey Bay Aquarium)\n<\/p>\n<p><a href=\"#\" class=\"icon-enlarge mng-gallery-fullscreen-expand\" aria-label=\"Expand fullscreen slideshow\">Expand<\/a><\/p>\n<p>The Sea Otter shirt went live on <a href=\"https:\/\/www.instagram.com\/p\/DP4NhnCCeFR\/\" target=\"_blank\" rel=\"noopener\">Thursday, Oct. 16<\/a>, just before 10 a.m., as part of a limited-time campaign with 50,000 shirts available. Rather than purchasing the shirt from the Monterey Bay Aquarium\u2019s online store, the tee is actually a reward for those who donate at least $65.13 towards the Sea Otter Program and ocean conservation efforts. The Monterey Bay Aquarium has prided itself on rescuing, rehabilitating, and releasing stranded sea otters for more than 40 years.<\/p>\n<p>By 4:00 on Thursday afternoon, nearly 17,000 shirts had been purchased and more than $1.1 million had been raised towards their $1.3 million goal. One day after the shirts had gone live, $2.1 million had been raised for the Sea Otter Porgram. For now, fans can still score a shirt by making a donation <a href=\"https:\/\/tiltify.com\/monterey-bay-aquarium\/sea-otter-shirt-reprint\" target=\"_blank\" rel=\"noopener\">here<\/a>, but because of demand, those orders will be on back order. The shirts will begin shipping in late October.<\/p>\n<p>Originally Published: October 16, 2025 at 4:00 PM PDT<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s hard to deny what Taylor Swift\u2019s impact has done for local economies. Now let\u2019s discuss what the&hellip;\n","protected":false},"author":3,"featured_media":311609,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[276,171,14539,3571,1072,67,132,68],"class_list":{"0":"post-311608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-california","9":"tag-entertainment","10":"tag-music-concerts","11":"tag-taylor-swift","12":"tag-things-to-do","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115391402298233482","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/311608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=311608"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/311608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/311609"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=311608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=311608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=311608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}