{"id":31854,"date":"2025-07-02T06:07:11","date_gmt":"2025-07-02T06:07:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/31854\/"},"modified":"2025-07-02T06:07:11","modified_gmt":"2025-07-02T06:07:11","slug":"apple-music-unveils-new-radio-studios-in-culver-city","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/31854\/","title":{"rendered":"Apple Music Unveils New Radio Studios in Culver City"},"content":{"rendered":"

\n\tApple Music<\/a> has unveiled a new studio near its Culver City headquarters, an expansive 15,000-square-foot space the streaming service hopes will serve as an all-in-one creative hub where musicians can come for radio interviews, write and record new music<\/a>, conduct photo shoots and film video content.<\/p>\n

\n\tApple Music Studios opens this summer and will serve as the home for some of Apple Music Radio\u2019s marquee programming, including the Zane Lowe Show.<\/a> Apple didn\u2019t disclose how much the studios cost to develop, but the construction and the tech in the building is significant. The aesthetic is very Apple: warm wood floors, sleek black walls and pops of color. The building features two large radio studios decked out with specially made spatial audio speakers built into the ceilings. The rooms also feature customizable light and screen settings, as well as hidden cameras built directly into the walls. The studios are large enough to work both for interviews and intimate concert experiences for a small number of attendees.\u00a0<\/p>\n

\n\t\u201cWe want this to be an open house for artists, songwriters or any creator to come in, hang out and create content, connect with their fans or connect with other artists,\u201d Apple Music\u2019s top executive Oliver Schusser <\/a>tells The Hollywood Reporter. \u201cThis is our interpretation of the intersection between technology and the arts.\u201d<\/p>\n

\n\tAside from the radio studios, the building also has a 4,000-square-foot soundstage that can be used for live performances or screenings, a photo studio, as well as edit bays for content. Fitting to Apple Music\u2019s continued push to evangelize spatial audio on the platform, the studio also has a spatial audio mixing room on site.\u00a0<\/p>\n

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\t\t\t\t\tOne of the studios at Apple Music\u2019s new studio space in Culver City. (Courtesy of Apple Music)<\/p>\n

\n\t\u201cWe intentionally made it so it could be highly adaptable to any sort of creative,\u201d says Apple Music co-head Rachel Newman. \u201cIt\u2019s a blank space on purpose, so that an artist can come in and create whatever they want. Radio was always a front door for us to work closer with artists, and now they\u2019ll be able to do so much more. Photography, writers rooms. We wanted the ability to scale and fit into any kind of vision the artist might have.\u201d\u00a0<\/p>\n

\n\tApple unveiled the studio Monday as the company celebrates exactly 10 years since Apple Music first launched back in 2015.<\/a> Schusser says Apple developed the new space as the platform had \u201coutgrown\u201d its original studios as Apple Music\u2019s content has become much more involved with video. The new space, Apple says, is far more accommodating for more types of video content when artists come in for collaborations.\u00a0<\/p>\n

\n\tSchusser says the studio reflects the company\u2019s continued focus on fostering an active listening experience, recalling that when the service launched 10 years ago, his team was \u201cworried that music in the streaming era would become a commodity.\u00a0<\/p>\n

\n\t\u201cThere was a fear that customers would just press a button and play music in the background and that\u2019d be it,\u201d Schusser says. \u201cThat\u2019s why we focused on Apple Radio. We wanted to build a music service for music fans, a platform where artists could express themselves and showcase their music since there\u2019s not many platforms left where they can do that anymore. The studio expands on that.\u201d<\/p>\n

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\t\t\t\t\tThe Apple Music Logo in the lobby of Apple Music Studios in Culver City. (Courtesy of Apple Music)<\/p>\n

\n\tNatalie Eshaya, head of Apple Music Radio, says the new space offers reflects Apple Music Radio\u2019s evolution in the years ahead to further expand beyond audio into wider content.\u00a0<\/p>\n

\n\t\u201cThe root of it is that traditional radio format, a host speaking to an audience and artists having a way to connect to their fans through radio. But I think where we\u2019ve evolved things is, it\u2019s not just audio, there\u2019s a visual element in all the things we do.\u201d<\/p>\n

\n\tWith Apple Music Studios unveiled, Apple Music also announced special programming for this week to celebrate 10 years of service. That kicks off this morning with\u00a0Don\u2019t Be Boring: The Birth of Apple Music Radio With Zane Lowe and Ebro Darden, which is airing on Apple Music Radio from 6 a.m. to 8 a.m. PST. Apple will also be airing a special on 10 years of Apple Music until 4 p.m. PST.<\/p>\n

\n\tLowe and Darden will host a live show from 4 p.m. to 7 p.m. today as well, featuring an unspecified lineup of artists who\u2019ve \u201cshaped the trajectory\u201d of the platform.\u00a0<\/p>\n

\n\tSeparately, starting July 1, Apple Radio will also begin to showcase the 500 all-time most streamed songs on Apple Music, finishing with the top 100 on July 5. Apple Music users will also get access to an all-time replay feature, which will tell them their own individual most streamed songs since they first joined Apple Music.<\/p>\n

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\t\t\t\t\tArt on the walls at Apple Music Studios. (Courtesy of Apple Music)<\/p>\n","protected":false},"excerpt":{"rendered":"Apple Music has unveiled a new studio near its Culver City headquarters, an expansive 15,000-square-foot space the streaming…\n","protected":false},"author":3,"featured_media":31855,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[24649,975,158,67,132,68],"class_list":{"0":"post-31854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple-music","9":"tag-music","10":"tag-technology","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114782145884809857","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/31854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=31854"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/31854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/31855"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=31854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=31854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=31854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}