{"id":319044,"date":"2025-10-20T17:03:09","date_gmt":"2025-10-20T17:03:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/319044\/"},"modified":"2025-10-20T17:03:09","modified_gmt":"2025-10-20T17:03:09","slug":"women-in-digital-business-widb-at-1-million-afcfta-impact-hub","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/319044\/","title":{"rendered":"Women in Digital Business (WiDB) at 1 Million AfCFTA Impact Hub"},"content":{"rendered":"

Background<\/strong><\/p>\n

Across Africa, women entrepreneurs are the driving force of local economies \u2014 creating jobs, supporting families, and contributing to national growth. Yet, despite their resilience, most women-led enterprises remain locked out of the digital economy that now defines global trade and competitiveness.<\/p>\n

In today\u2019s marketplace, where customers search, buy, and pay online, visibility is everything. But thousands of African women still run promising businesses that are invisible beyond their immediate communities.<\/p>\n

Their potential customers cannot find them on Google, their products are not listed on e-commerce platforms, and their operations remain largely manual.<\/p>\n

2. The Struggles They Face<\/strong><\/p>\n

    \n
  1. Limited Online Visibility:<\/strong> Many women don\u2019t have websites or digital business profiles. Their potential customers can\u2019t find them through Google or marketplaces.<\/li>\n
  2. Fragmented Communication:<\/strong> They use free apps to chat with customers but lack structured systems to manage conversations, sales, and follow-ups.<\/li>\n
  3. Manual Operations:<\/strong> Inventory, delivery, and payments are handled manually, consuming time and leading to costly errors.<\/li>\n
  4. Low Access to Paid Digital Tools:<\/strong> Tools like WhatsApp Business, AdWords, or SEO optimization seem complex, expensive, or intimidating.<\/li>\n
  5. Weak Digital Confidence:<\/strong> Many women feel that technology is \u201cfor experts\u201d \u2014 not realizing that digital transformation starts with small, simple steps.<\/li>\n
  6. Missed Market Opportunities:<\/strong> Without online stores or payment systems, they lose sales to competitors who have gone digital.<\/li>\n
  7. Lack of Structured Mentorship:<\/strong> Even those who start digitalizing often get stuck midway due to the absence of personalized guidance or expert support.<\/li>\n<\/ol>\n

    About Women in Digital Business @ 1 Million AfCFTA Impact Hub<\/strong><\/p>\n

    Women in Digital Business @ 1 Million AfCFTA Impact Hub is a structured entrepreneurial innovation programme designed to help women-led ventures adopt and adapt their business processes, operational structures, and models to current digital realities and environments.<\/p>\n

    Brought to you by PABL Solutions LTD through 1 Million AfCFTA Impact Hubin partnership with the International Training Centre of the ILO (ITCILO)<\/strong> and fully funded by Microsoft Philanthropies<\/strong>, the programme takes participants on a digital transformation journey through a self-paced online courseware hosted on a dedicated learning management system.<\/p>\n

    Participants also receive hands-on technical assistance and mentorship under the guidance of experienced experts.<\/p>\n

    Eligibility Criteria<\/strong><\/p>\n

    To apply, applicants must meet the following criteria:<\/p>\n

    a. Be a woman aged 18\u201360 years<\/strong> (born between December 10, 1964, and December 10, 2006).<\/p>\n

    b. Be African and a resident of one of Africa\u2019s 55 countries.<\/p>\n

    c. Have a valid email and WhatsApp account.<\/p>\n

    d. Be computer literate and own a personal computer or smartphone with regular access to the internet and power supply.<\/p>\n

    e. Have a registered business.<\/p>\n

    f. Offer products or services currently available on the market, with evidence of traction.<\/p>\n

    g. Be fluent in English.<\/p>\n

    \u00a0<\/p>\n

    Desired Behaviour<\/strong><\/p>\n