{"id":320390,"date":"2025-10-21T05:29:11","date_gmt":"2025-10-21T05:29:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/320390\/"},"modified":"2025-10-21T05:29:11","modified_gmt":"2025-10-21T05:29:11","slug":"puma-fuels-innovation-with-opening-of-new-office-in-los-angeles","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/320390\/","title":{"rendered":"Puma Fuels Innovation With Opening of New Office in Los Angeles"},"content":{"rendered":"

\n\tPuma<\/a> has opened the doors to its new creative and innovation hub in Los Angeles<\/a>.<\/p>\n

\n\tLocated in West Hollywood, the new two-story, 20,000-square-foot Puma<\/a> Studio L.A. is part of the German company\u2019s strategic priority to \u201cwin\u201d in the U.S.<\/p>\n

\n\tDesigned to fuel the brand\u2019s next era of innovation, Puma noted that the new studio is \u201cmore than just an office\u201d and serves as a place where \u201cdesign, marketing and culture collide.\u201d It will also complement Puma\u2019s existing global and regional product teams located in Somerville, Mass.<\/p>\n

\n\tMaria Valdes, chief product officer at Puma, told FN that the opening \u201cmarks a pivotal moment\u201d for the company \u2014 not just as a brand, but as a \u201ccreative force\u201d in the U.S. market.<\/p>\n

\n\t\u201cWith this space, we are establishing a new home for ourselves in one of the most culturally dynamic cities in the world,\u201d Valdes said. \u201cWith Los Angeles<\/a> set to host the most iconic sporting events over the next three years \u2014 World Cup, All-Star, Super Bowl, Olympics\u00a0\u2014 this move is no coincidence. We are investing in the epicenter of sport and culture.\u201d\u00a0<\/p>\n

\n\tTara McRae<\/a>, president and managing director of Puma North America, added that the city\u2019s blend of fashion, entertainment and cultural influence will put the brand \u201cright at the heart\u201d of where all three intersect.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tInside the new Puma Studio L.A.<\/p>\n

\t\t\t\t\t\t\t\t\tYoshihiro Makino<\/p>\n

\n\t\u201cThrough partnerships with L.A.-based creatives like A$AP Rocky<\/a>, Salehe Bembury, Madhappy and Nahmias<\/a> as well our Studio48 atelier serving as a launchpad for creative innovation,\u201d McRae noted. \u201cWe\u2019re not just showing up in culture, we\u2019re building in it with the most influential tastemakers and communities shaping the future of sport, fashion and entertainment.\u201d<\/p>\n

\n\tThe moves comes as the brand looks to refuel excitement across the business. In second quarter 2025, Puma sales fell by 2 percent, in currency adjusted terms, to 1.94 billion euros.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tInside the new Puma Studio L.A.<\/p>\n

\t\t\t\t\t\t\t\t\tYoshihiro Makino<\/p>\n

\n\tAt the time of the earnings release, Puma also made<\/a> cuts to its guidance for the rest of the year. <\/p>\n

\n\tNow the company is forging ahead with a new chapter under the direction of Adidas veteran Arthur Hoeld<\/a>, who took on the role as chairman and chief executive officer on July 1.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tInside the new Puma Studio L.A.<\/p>\n

\t\t\t\t\t\t\t\t\tYoshihiro Makino<\/p>\n","protected":false},"excerpt":{"rendered":"Puma has opened the doors to its new creative and innovation hub in Los Angeles. Located in West…\n","protected":false},"author":3,"featured_media":320391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[1582,276,2961,224,5337,37499,160546],"class_list":{"0":"post-320390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-ca","9":"tag-california","10":"tag-la","11":"tag-los-angeles","12":"tag-losangeles","13":"tag-puma","14":"tag-tara-mcrae"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115410512789255172","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/320390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=320390"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/320390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/320391"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=320390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=320390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=320390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}