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DAYTONA BEACH, FLORIDA – JANUARY 12: Corey LaJoie, driver of the #7 Spire Motorsports Chevrolet, drives during the NASCAR Next Gen Test at Daytona International Speedway on January 12, 2022 in Daytona Beach, Florida. (Photo by James Gilbert\/Getty Images)<\/p>\n
NASCAR 2025 is shaping up to be a big season for sponsors<\/a> and fans alike. Adam Stern of Sports Business Journal<\/a> reports that NASCAR has landed major new partners before the season finale. Krispy Kreme and Procter and Gamble\u2019s Tide are stepping in as headline sponsors. Tide\u2019s deal will center on the Phoenix championship weekend with pit road branding, a bold paint scheme, and fresh digital content.<\/p>\n Tide\u2019s bright orange will show up on Spire Motorsports\u2019 No. 71 car<\/a>, driven by Michael McDowell. Fans will also see Tide on NBC Sports and across NASCAR\u2019s digital and social platforms.<\/p>\n 4x cleaner and 2x faster. Perfect for a racecar.<\/p>\n Tide returns to NASCAR aboard @Mc_Driver<\/a>\u2018s No. 71 Chevrolet ZL1 for the season finale. pic.twitter.com\/k9p7sUReNj<\/a><\/p>\n \u2014 Spire Motorsports (@SpireMotorsport) October 20, 2025<\/a><\/p>\n<\/blockquote>\n Some fans are already reacting to the big news. John<\/a>, a long-time fan, said, \u201cWow, it\u2019s almost as if having a championship race helps the sport more than potentially crowning all your champs weeks before the end of the season. Shocking!\u201d<\/p>\n Tide NASCAR 2025: Bright Colors and Big Plans<\/p>\n According to Adam Stern of Sports Business Journal, Tide will set up an on-track show car and an activation zone. There could be product sampling and fun displays for fans to enjoy. Stern says the brand will also post social media content showing Michael McDowell\u2019s family life. It\u2019s all part of a bigger push to connect fans, sponsors, and the sport.<\/p>\n The TIDE car is BACK in NASCAR! Michael McDowell will be running this paint scheme at Phoenix\u2014bringing bold branding up and down pit road like never before. It\u2019s a full-force primary scheme in partnership with Spire Motorsports and an ad buy with NBC \ud83d\udd25 pic.twitter.com\/Kw4bAn9ggX<\/a><\/p>\n \u2014 Sportskeeda NASCAR (@NASCARatSK) October 20, 2025<\/a><\/p>\n<\/blockquote>\n JD Pierce<\/a>, another fan, shared his excitement online, \u201cLove to see a legendary sponsor like @tide taking a big step back into the sport! And that McDowell scheme is CLEAN!\u201d<\/p>\n This new sponsorship feels like a throwback, too. Tide has a long history in NASCAR, dating back to the 1980s with the famous orange-and-yellow \u201cTide Ride.\u201d Seeing it return brings a wave of nostalgia to long-time fans while introducing it to younger ones.<\/p>\n Here we go everyone\ud83d\ude01 \u2014 Kenny Wallace (@Kenny_Wallace) October 20, 2025<\/a><\/p>\n<\/blockquote>\n NASCAR\u2019s Fresh Push for Sponsors<\/p>\n Adam Stern of Sports Business Journal adds that NASCAR<\/a> CCO Craig Stimmel and his team made the Tide deal happen after Krispy Kreme joined the sport. Stern explains that these short-term deals show NASCAR\u2019s effort to pull in both new and returning brands. More consumer sponsors are expected before 2026.<\/p>\n Fans are also having some fun with it. Nicholas Blakeslee joked<\/a>, \u201cHere\u2019s a look at our Clean Move of the Race, brought to you by Tide.\u201d It\u2019s that kind of buzz that shows how engaged NASCAR\u2019s community gets when classic brands return.<\/p>\n These deals show that NASCAR isn\u2019t slowing down. It\u2019s mixing old-school icons like Tide with fresh faces like Krispy Kreme to keep things exciting for fans and sponsors. The 2025 finale in Phoenix is shaping up to be more than a race; it\u2019s a major marketing moment.<\/p>\n \n\t\t\tDogli Wilberforce<\/strong><\/a> is a sports writer who covers NASCAR, Formula 1 and IndyCar Series for Heavy Sports. With bylines at Total Apex Sports and Last Word on Sports, Wilberforce has built a reputation for delivering timely, engaging coverage that blends sharp analysis with accessible storytelling. Wilberforce has covered everything from major football transfers to fight-night drama, bringing readers the insight and context behind the headlines. More about Dogli Wilberforce<\/a>\t\t<\/p>\n \n\t\t\tMore Heavy on NASCAR\n\t\t<\/p>\n \n\t\t\t\tLoading more stories\n\t\t<\/p>\n \t\t\t\t\t\n
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\u201cThe old days are back\u201d \u2764\ufe0f\ud83c\udfc1 https:\/\/t.co\/RZSiUNcwQd<\/a><\/p>\n