{"id":323069,"date":"2025-10-22T05:48:18","date_gmt":"2025-10-22T05:48:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/323069\/"},"modified":"2025-10-22T05:48:18","modified_gmt":"2025-10-22T05:48:18","slug":"youtubes-ai-likeness-detection-tool-is-searching-for-deepfakes-of-popular-creators","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/323069\/","title":{"rendered":"YouTube\u2019s AI \u2018likeness detection\u2019 tool is searching for deepfakes of popular creators"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Starting today, creators in YouTube\u2019s Partner Program are getting access to a new AI detection feature that will allow them to find and report unauthorized uploads using their likeness. As shown in <a href=\"https:\/\/www.youtube.com\/watch?v=zVqQiBb0F-w\" target=\"_blank\" rel=\"noopener\">this video from YouTube<\/a>, after verifying their identity, creators can review flagged videos in the Content Detection tab on YouTube Studio. If a video looks like unauthorized, AI-generated content, creators can submit a request for it to be removed.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The first wave of eligible creators was notified via email this morning, and the feature will roll out to more creators over the next few months. YouTube warned early users in <a href=\"https:\/\/support.google.com\/youtube\/answer\/16440338\" target=\"_blank\" rel=\"noopener\">a guide on the feature<\/a> that, in its current in-development state, it \u201cmay display videos featuring your actual face, not altered or synthetic versions,\u201d such as clips of a creator\u2019s own content. It works similarly to Content ID, which YouTube uses to detect copyrighted audio and video content.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">YouTube originally <a href=\"https:\/\/www.theverge.com\/2024\/9\/5\/24236841\/youtube-ai-detection-tools-creators-singing-deepfakes\" target=\"_blank\" rel=\"noopener\">announced this feature last year<\/a> and began testing it in December <a href=\"https:\/\/blog.youtube\/news-and-events\/creative-artists-agency-responsible-ai-tools-for-talent\/\" target=\"_blank\" rel=\"noopener\">through a pilot program<\/a> with talent represented by Creative Artists Agency (CAA). YouTube\u2019s blog post at the time said, \u201cThrough this collaboration, several of the world\u2019s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">YouTube and Google are among many tech firms pushing AI video generation and editing tools, and the likeness detection tool isn\u2019t their only feature in development to deal with AI-generated content on the platform. Last March, YouTube also began <a href=\"https:\/\/www.theverge.com\/2024\/3\/18\/24104743\/youtube-ai-generated-content-disclosure-label\" target=\"_blank\" rel=\"noopener\">requiring creators to label uploads<\/a> that include content generated or altered using AI and announced a strict policy around <a href=\"https:\/\/www.theverge.com\/2023\/11\/14\/23959658\/google-youtube-generative-ai-labels-music-copyright\" target=\"_blank\" rel=\"noopener\">AI-generated music<\/a> \u201cthat mimics an artist\u2019s unique singing or rapping voice.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Starting today, creators in YouTube\u2019s Partner Program are getting access to a new AI detection feature that will&hellip;\n","protected":false},"author":3,"featured_media":323070,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[691,21756,2722,50,6584,242,158,67,132,68,3894],"class_list":{"0":"post-323069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-ai","9":"tag-creators","10":"tag-google","11":"tag-news","12":"tag-streaming","13":"tag-tech","14":"tag-technology","15":"tag-united-states","16":"tag-unitedstates","17":"tag-us","18":"tag-youtube"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115416249524553609","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/323069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=323069"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/323069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/323070"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=323069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=323069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=323069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}