The 13 best chocolate shops in NYC<\/a><\/p>\nBissinger\u2019s has long been a quiet legend among chocolate devotees. Founded in the 17th century, the family behind the brand was\u00a0dubbed “Confiseur Imperial” (Confectioner of the Empire) by King Louis XIV, going on to serve French royalty at the Palace of Versailles.<\/p>\n
The brand built its reputation on small-batch production and meticulous sourcing, and still hand-pours and packages with the same precision. Until now, New Yorkers had to rely on online orders or gifts to taste the storied chocolates firsthand. The Herald Square boutique changes that, giving the brand its first brick-and-mortar presence in the city.<\/p>\n
![\"Bissinger's](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/1761240374_295_image.webp.webp\")
\nPhotograph: Courtesy of Bissinger’s
<\/p>\n
Inside, Bissinger\u2019s is\u00a0as much a sensory experience as it is\u00a0a shop. Curated displays highlight\u00a0the company’s signature truffles, chocolate bars and seasonal assortments, while tasting stations invite guests to explore textures and flavors from silky caramels to dark cacao blends. The design nods to the brand\u2019s European heritage, pairing gold accents and marble counters with a clean, contemporary feel that mirrors the energy of Manhattan itself.<\/p>\n
On opening day, the curious and the chocolate fiends can also witness a live dipping station and enjoy free samples. The boutique will operate under Macy\u2019s regular hours, open from 10am to 9pm on weekdays and later on weekends. It\u2019s an ideal detour for anyone navigating Midtown\u2019s rush, whether you\u2019re picking up a gift, sneaking a mid-day treat or\u00a0just have time to kill before your train departs Penn Station.<\/p>\n","protected":false},"excerpt":{"rendered":"National Chocolate Day is getting a little bit sweeter for New Yorkers this year with the arrival of…\n","protected":false},"author":3,"featured_media":327000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,10633,405,403,10634,5226,5225,5228,5227,988,67,586,132,5230,68,2969],"class_list":{"0":"post-326999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-categories-restaurants","10":"tag-new-york","11":"tag-new-york-city","12":"tag-news-eating","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-restaurants","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115424657159814802","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/326999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=326999"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/326999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/327000"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=326999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=326999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=326999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Bissinger's](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/10\/1761240373_682_image.webp.webp\")