{"id":327578,"date":"2025-10-23T22:39:10","date_gmt":"2025-10-23T22:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/327578\/"},"modified":"2025-10-23T22:39:10","modified_gmt":"2025-10-23T22:39:10","slug":"k-pop-giant-hybe-partners-with-los-angeles-football-club","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/327578\/","title":{"rendered":"K-pop Giant Hybe Partners With Los Angeles Football Club"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tK-pop giant <a href=\"https:\/\/www.hollywoodreporter.com\/t\/hybe\/\" id=\"auto-tag_hybe_1\" data-tag=\"hybe\" rel=\"nofollow noopener\" target=\"_blank\">Hybe<\/a> is wading into the world of professional soccer. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe Korean entertainment company is teaming up with the Los Angeles Football Club to sponsor the first Audi 2025 <a href=\"https:\/\/www.hollywoodreporter.com\/t\/mls\/\" id=\"auto-tag_mls_1\" data-tag=\"mls\" rel=\"nofollow noopener\" target=\"_blank\">MLS<\/a> Cup Playoff home game, taking place at L.A.\u2019s BMO Stadium on Oct. 29. The move marks Hybe\u2019s first collaboration with MLS, saying it is a \u201ccelebration of the strong ties between L.A. and South Korea and the Korean influences that define L.A.\u2019s cultural identity,\u201d according to a release. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe entertainment company and LAFC is set to host fan activations during the playoff match at BMO Stadium to bring \u201cthe essence of K-pop\u201d with Korean-inspired food. It will also feature a light show set to songs by Hybe artists; the company\u2019s roster includes BTS, Seventeen, Le Sserafim, Enhypen, Katseye and many more popular K-pop artists. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cMusic and sport have the power to transcend borders and language, and LAFC has created new bridges between South Korea, the U.S. and the world,\u201d Hybe chairman Bang Si-Hyuk said in a statement. \u201cLos Angeles\u2019 tremendous diversity and rich heritage of Korean culture made LAFC the perfect partner for Hybe\u2019s first MLS collaboration, and we could not be more excited to strengthen our bond with fans in L.A.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHybe\u2019s relationship with MLS might be new, but the team\u2019s L.A. stadium is certainly not new to many Hybe artists. Seventeen, Enhypen, J-Hope of BTS and Tomorrow X Together are among some of the acts that have held concerts at the stadium this year.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tLAFC co-president Larry Freedman adds, \u201cWe\u2019re honored to be chosen as Hybe\u2019s first Major League Soccer partner. At LAFC, we know the power of passionate fan culture, and Hybe shares that same energy and commitment. Together we will create an unforgettable experience at BMO Stadium that highlights the energy of K-pop and the inclusivity of our club and city, while showcasing the global spirit that defines Hybe and LAFC.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tLAFC, the third-seeded team in the Western Conference, is set to face off against Austin FC, the sixth-seeded team, for the Hybe-sponsored game that will be the first of three in the series.<\/p>\n","protected":false},"excerpt":{"rendered":"K-pop giant Hybe is wading into the world of professional soccer. The Korean entertainment company is teaming up&hellip;\n","protected":false},"author":3,"featured_media":327579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[1582,276,60339,60340,2961,224,5337,6656],"class_list":{"0":"post-327578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-ca","9":"tag-california","10":"tag-hybe","11":"tag-k-pop-news","12":"tag-la","13":"tag-los-angeles","14":"tag-losangeles","15":"tag-mls"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115425887977751468","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/327578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=327578"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/327578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/327579"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=327578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=327578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=327578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}