{"id":327613,"date":"2025-10-23T22:57:11","date_gmt":"2025-10-23T22:57:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/327613\/"},"modified":"2025-10-23T22:57:11","modified_gmt":"2025-10-23T22:57:11","slug":"5-6-million-nbc-viewers-a-10-year-record","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/327613\/","title":{"rendered":"5.6 Million NBC Viewers, a 10-Year Record"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Oklahoma City Thunder and the Golden State Warriors weren\u2019t the only winners of this year\u2019s <a href=\"https:\/\/variety.com\/t\/nba\/\" id=\"auto-tag_nba\" data-tag=\"nba\" target=\"_blank\" rel=\"noopener\">NBA<\/a> tip-off. Airing its first NBA games since 2002, <a href=\"https:\/\/variety.com\/t\/nbc\/\" id=\"auto-tag_nbc\" data-tag=\"nbc\" target=\"_blank\" rel=\"noopener\">NBC<\/a> and Peacock earned a strong audience of 5.6 million average viewers for its broadcast of both games on Tuesday night.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat number, based on linear measurement from Nielsen and digital data from Adobe Analytics, is not only an 87% improvement from last year\u2019s NBA tip-off, which hit 3 million viewers on TNT, but the biggest audience the doubleheader has seen in more than 10 years. No season opener has reached those heights since 2012 \u2014 or 2010 if you exclude 2011\u2019s unusual Christmas Day tip-off. And given that the 2010 games included LeBron James\u2019 debut with the Miami Heat, it\u2019s impressive that NBC\u2019s telecast came so close to that record.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe 5.6 million total represents the average number of people watching at any given moment of the broadcast. When broken down into shorter segments, Tuesday\u2019s doubleheader peaked at 7.1 million viewers between 10:45 and 11 p.m. ET, during which the Thunder beat the Houston Rockets by one point in double overtime. Averaging 5.9 million viewers overall, the Thunder-Rockets game\u2019s viewership was certainly also boosted by the fact that it was Kevin Durant\u2019s debut as a Houston player and marked a face-off with the team he started his career with. The Warriors-Lakers game averaged 5.1 million viewers overall.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAdditionally, NBC Sports achieved its largest non-NFL and non-Olympics simulstream audience ever with an average minute audience of 1 million viewers from a combination of Peacock and NBC Sports Digital. <\/p>\n","protected":false},"excerpt":{"rendered":"The Oklahoma City Thunder and the Golden State Warriors weren\u2019t the only winners of this year\u2019s NBA tip-off.&hellip;\n","protected":false},"author":3,"featured_media":327614,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[1260,1030,62,67,132,68],"class_list":{"0":"post-327613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-nba","9":"tag-nbc","10":"tag-sports","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115425957935442363","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/327613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=327613"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/327613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/327614"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=327613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=327613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=327613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}