This New Year\u2019s Eve, an entirely new and bigger Waterford crystal ball will drop over Times Square from a newly renovated building touting new experiences for visitors.<\/p>\n
\u201cWe are creating an interactive, immersive experience across 21 floors of the 26-story building that is meant to be a 21st-century visitors center for Times Square,\u201d said Michael Phillips of the Jamestown ownership.<\/p>\n
For the first time, guests will be able to reserve times for small wedding ceremonies at Ever, get a sugar fix at iCandy, learn the history of the building through exhibits and virtual experiences, walk gingerly on a glass balcony and have views from river to river that will be especially popular during June\u2019s Manhattanhenge sunsets.<\/p>\n
One Times Square will look a little different this coming New Year\u2019s Eve, Lois Weiss<\/p>\n
There\u2019s also going to be a unique \u201cnot shlock\u201d gift shop and a pay-to-go potty at the seventh floor\u2019s One Lavs.<\/p>\n
Some lucky visitors will even get to touch the that will have\u00a0three sizes\u00a0of circular, bubble-like crystals\u00a0with a unique pattern to reflect this year\u2019s Waterford\u2019s Infinite Edition\u00a0rather than the current triangular design.<\/p>\n
Waterford\u2019s\u00a0Infinite Edition\u00a0will showcase a new crystal design each year. The new 2025\/6 design features 5,280 handcrafted Waterford crystal discs \u2014 Infinite Joy, Infinite Light, Infinite Beginnings \u2014 that harmonize movement and stillness, reflecting radiant optimism from every angle.\u00a0<\/p>\n
\u201cAs the world comes together each New Year\u2019s Eve, there is no greater stage for Waterford than Times Square,\u201d said Bentley Hardwick, Global Head of Waterford. \u201cThrough the brilliance of crystal craftsmanship, we are proud to help shape a moment that unites millions in celebration and optimism for the future. We are honored to be part of this piece of history.\u201d<\/p>\n
Three of the previous balls will also be on display.<\/p>\n
Opening before the end of the year, those opting for a Ball Access Experience will receive guided tours, special access to the 19th-floor viewing deck and photos with the New Year\u2019s Eve ball on the 25th floor that will descend its 139-foot pole to be touched by visitors.<\/p>\n
As part of a pricier Premium Ball Experience, 5,200 people will be able to take home one of the Waterford crystals from this latest 2025 ball.<\/p>\n
Expect happier crowds on the eve of 2026 with newer, better confetti. Lois Weiss<\/p>\n
The\u00a0Premium Ball Experience will include all the Ball Access Experience\u00a0package perks while also allowing\u00a05,280\u00a0visitors to place a newly designed 2026 Waterford crystal on the ball itself and share a personalized New Year\u2019s Eve message.<\/p>\n
That message will light up on the New Year\u2019s Eve ball, once someone installs the new crystal on the ball, the light behind it will flicker with their Morse code message.<\/p>\n
Similar news tickers have operated at the building since 1928 and even announced the end of World War II. Why Morse code? Built originally for the New York Times, its newsroom used the encoding system to send and receive messages and news from around the world.<\/p>\n
The new ball is coated in redesigned Waterford crystals. One Times Square<\/p>\n
The new NYC history-inspired experience, dubbed Times Travel, will open in 2026 and have a unique \u201cas time flies\u201d narrative with virtual rides that end at the 360-degree viewing deck. Visitors to Times Travel will also be able to write a message on confetti that will be included with the 3,000 pounds dropped on the throngs below at the stroke of midnight.<\/p>\n
\u201cOne Times Square has always held a great significance to Times Square and its history as the Crossroads of the World with the unique job of housing the iconic New Year\u2019s Eve ball,\u201d said Tom Harris, president of the Times Square Alliance. \u201cWe are thrilled to see the new building open to the public for the first time providing new and innovative experiences to the hundreds of thousands of people who come through Times Square each day with year-round access to the home of the New Year\u2019s Eve ball.\u201d<\/p>\n
On a recent visit, this reporter gingerly walked on the viewing deck\u2019s glass floor that wraps around part of the building, including along West 42nd Street.<\/p>\n
\u201cIt\u2019s a bit of a thrill and you can see east to west, from river to river, and it is truly a unique view,\u201d Phillips said.<\/p>\n
Holy puck, 5,200 people will be able to take home one of the Waterford crystals from last year\u2019s ball. One Times Square<\/p>\n
Several new outdoor terraces provide fantastic overviews of the Bow-Tie area including a two-level observation deck that will also host some of the New Year\u2019s Eve celebrations. The glass safety barriers are designed for more viewing and less reflecting of the billboards and lights.<\/p>\n
OneTimesSquare.com is already taking expressions of interest for \u201cEver Vow\u201d engagements, promises, vow renewals and weddings for next year. It\u2019s targeted for groups of 10 or fewer with packages ranging from $500 to $2,500.<\/p>\n
\u201cThe wedding experience will be singularly exciting,\u201d Phillips said. \u201cThis is an iconic place to get married that is really dynamic and you will have your picture taken on the 15th-floor balcony with the wedding party and then go out to the city to celebrate. It\u2019s a hybrid between City Hall or a wedding chapel in Las Vegas.\u201d<\/p>\n
The multi-sensory, four-story iCandy NYC on floors 10 to 13 will feature dazzling, Instagrammable displays with one-of-a-kind sweets and thematic treats collected as you move through the exhibits as well as, naturally, a candy store.<\/p>\n
\u201cIt\u2019s an interesting stack of experiences and visitors have been wanting these kinds of 90-minute experiences,\u201d Phillips said. \u201cIt\u2019s Times Square 3.0.\u201d<\/p>\n
Added Harris, \u201cIt will be a wonderful addition to the neighborhood and we congratulate Jamestown on this huge accomplishment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"This New Year\u2019s Eve, an entirely new and bigger Waterford crystal ball will drop over Times Square from…\n","protected":false},"author":3,"featured_media":328022,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,33011,12611,145751,405,403,5226,5225,5228,5227,4329,9307,67,586,132,5230,68,2969],"class_list":{"0":"post-328021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-commercial","10":"tag-commercial-real-estate","11":"tag-new-years-eve","12":"tag-new-york","13":"tag-new-york-city","14":"tag-newyork","15":"tag-newyorkcity","16":"tag-ny","17":"tag-nyc","18":"tag-real-estate","19":"tag-times-square","20":"tag-united-states","21":"tag-united-states-of-america","22":"tag-unitedstates","23":"tag-unitedstatesofamerica","24":"tag-us","25":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115426811480366400","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=328021"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/328022"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=328021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=328021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=328021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}