{"id":328091,"date":"2025-10-24T03:11:09","date_gmt":"2025-10-24T03:11:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/328091\/"},"modified":"2025-10-24T03:11:09","modified_gmt":"2025-10-24T03:11:09","slug":"internet-boom-boosts-nigerias-growth-in-global-media-entertainment-space","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/328091\/","title":{"rendered":"Internet boom boosts Nigeria\u2019s growth in global media, entertainment space"},"content":{"rendered":"

Boom in Nigeria\u2019s Internet usage has positioned the country among the leading countries globally seeing growth in the entertainment and media (E&M) space.<\/p>\n

This was revealed in PwC\u2019s latest report, titled: \u201cAfrica\u2019s E&M shift: Fast, focused and future-ready: Perspectives from the Africa Entertainment and Media Outlook<\/a> 2025\u20132029.\u201d<\/p>\n

The report noted that Africa\u2019s E&M sector was undergoing a rapid, digital-first transformation, with its leading markets projected to significantly outperform the global growth rate.<\/p>\n

Focusing on the three largest E&M markets, namely Nigeria, South Africa, and Kenya, the report highlighted a profound shift in content creation, consumption, and monetisation, anchored by strong digital momentum, a mobile-first youth demographic, and the transformative potential of Generative AI (GenAI).<\/p>\n

The African E&M market is forecast to largely eclipse the global compound yearly growth rate (CAGR) of 3.7 per cent over the 2024 to 2029 period.
Nigeria is confirmed as the fastest-growing E&M market on the continent, with a projected CAGR of 7.2 per cent and an expected market value of $5.8 billion by 2029. The country saw a remarkable 11.2 per cent growth rate in 2024.<\/p>\n

Kenya is projected to grow at a CAGR of 5.2 per cent to reach a market size of $5.2 billion by 2029. Notably, Kenya is forecast to have the fastest-growing Internet advertising market globally, with a projected CAGR of 16 per cent. South Africa, the largest E&M market, is expected to reach $17.4 billion by 2029, with a projected CAGR of 3.5 per cent.<\/p>\n","protected":false},"excerpt":{"rendered":"Boom in Nigeria\u2019s Internet usage has positioned the country among the leading countries globally seeing growth in the…\n","protected":false},"author":3,"featured_media":328092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[712,47013,158,67,132,68],"class_list":{"0":"post-328091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-internet","9":"tag-pwc","10":"tag-technology","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115426956858172993","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=328091"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/328092"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=328091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=328091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=328091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}