{"id":328927,"date":"2025-10-24T10:47:11","date_gmt":"2025-10-24T10:47:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/328927\/"},"modified":"2025-10-24T10:47:11","modified_gmt":"2025-10-24T10:47:11","slug":"how-the-louvre-jewel-robbery-gave-a-german-ladder-firm-a-golden-lift","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/328927\/","title":{"rendered":"How the Louvre jewel robbery gave a German ladder firm a golden lift"},"content":{"rendered":"

German family-run business B\u00f6cker, based in North Rhine-Westphalia, became an accidental accomplice in the weekend’s highest-profile Louvre Museum heist<\/strong> <\/a>\u2014 after one of its mechanical lifts played a key role in the audacious heist. <\/p>\n

On Sunday, perpetrators parked a truck with a lifting platform at the Louvre, used it to climb onto a terrace, and from there forced their way into the interior of the building and stole crown jewels worth \u20ac88 million in the space of seven minutes.<\/p>\n

And just one day after the robbery, B\u00f6cker decided to react with a post loaded with sharp humour, turning the theft into marketing gold, after learning that nobody was hurt during the heist. The post features its now-infamous furniture ladder stretched up to a balcony outside the Apollo Gallery.<\/p>\n

The company’s management superimposed the slogan over a crime scene photo. \u201cWhen you need to move fast,\u201d the caption reads, “the B\u00f6cker Agilo transports your treasures weighing up to 400kg at 42m\/min \u2014 quiet as a whisper.”<\/p>\n

Speaking to AFP, managing director Alexander B\u00f6cker said they decided to add \u201ca touch of humour\u201d to the situation. “The crime is, of course, absolutely reprehensible, that’s completely clear to us,” Mr B\u00f6cker said.<\/p>\n

“It was… an opportunity for us to use the most famous and most visited museum in the world to get a little attention for our company.”<\/p>\n

Online reaction to the cheeky ad has been positive, with comments ranging from “This might be the best ad I’ve seen this year!” to “brilliant marketing move”. <\/p>\n

“Your messaging takes the crown,” one user joked. <\/p>\n

B\u00f6cker confirmed the lift was sold years ago to a French rental firm, from whom the thieves allegedly \u201cborrowed\u201d it after arranging a fake demonstration last week. <\/p>\n

Caught on camera<\/p>\n

Adding to the online buzz around the heist, fresh footage of the incident has surfaced on social media, showing the culprits\u2019 unhurried escape.<\/p>\n

The 36-second clip, filmed from a nearby window overlooking the Quai Fran\u00e7ois Mitterrand, shows two men in black \u2014 one in a hi-vis vest, the other in a motorcycle helmet \u2014 descending on the B\u00f6cker ladder from the museum\u2019s Apollo Gallery. <\/p>\n

The robbery<\/strong><\/a>,<\/strong> which took place at around 9:30 CEST on Sunday, lasted between six and seven minutes and involved four people who were unarmed, but threatened guards with angle grinders, according to Paris prosecutor Laura Beccuau.<\/p>\n

Officials said nine pieces were targeted, but eight were stolen, from the Napoleon and the Empress’ jewellery collection in the Apollo Gallery, including a necklace, a brooch, a tiara and more.<\/p>\n

One object was later found outside the museum, Dati said. French media identified it as the emerald-set imperial crown of Napoleon III\u2019s wife, Empress Eug\u00e9nie, containing more than 1,300 diamonds. It was reportedly recovered broken.<\/p>\n

French President Emmanuel Macron reacted to the robbery on X. He wrote: “The theft committed at the Louvre is an attack on a heritage that we cherish because it is our History. We will recover the works, and the perpetrators will be brought to justice.”<\/p>\n","protected":false},"excerpt":{"rendered":"German family-run business B\u00f6cker, based in North Rhine-Westphalia, became an accidental accomplice in the weekend’s highest-profile Louvre Museum…\n","protected":false},"author":3,"featured_media":328928,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[74698,648,1032,64,1033,171,104712,162366,8156,67,132,68],"class_list":{"0":"post-328927","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-advertisement","9":"tag-arts","10":"tag-arts-and-design","11":"tag-business","12":"tag-design","13":"tag-entertainment","14":"tag-jewellery","15":"tag-louvre","16":"tag-theft","17":"tag-united-states","18":"tag-unitedstates","19":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115428749789146439","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=328927"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/328927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/328928"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=328927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=328927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=328927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}