{"id":336570,"date":"2025-10-27T18:12:16","date_gmt":"2025-10-27T18:12:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/336570\/"},"modified":"2025-10-27T18:12:16","modified_gmt":"2025-10-27T18:12:16","slug":"discovery-global-plans-2026-upfront-assuming-warner-split-happens","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/336570\/","title":{"rendered":"Discovery Global Plans 2026 Upfront, Assuming Warner Split Happens"},"content":{"rendered":"

\n\tWhat offer from Paramount?<\/p>\n

\n\tThe new TV-focused spin-off of Warner Bros. Discovery<\/a>, to be called Discovery Global<\/a>, said it planned to make its first upfront<\/a> presentation on Wednesday, May 13, 2026, suggesting that Warner Bros. Discovery remains committed to a split of the company even though it has engaged in a strategic review that could end up with its assets being sold to various bidders. Paramount Skydance has made no secret of its interest in buying Warner Bros. Discovery outright.<\/p>\n

\n\tDiscovery Global, comprised of the company\u2019s traditional TV assets, is expected to continue to represent the U.S. ad inventory tied to Warner Bros. assets, including the HBO Max streaming service.<\/p>\n

\n\t\u201cAt Discovery Global, we will seek to inspire and empower audiences through bold storytelling and engaging stories,\u201d said\u00a0Gunnar Wiedenfels<\/a>, the Warner Bros. Discovery CFO who will be CEO of the new Discovery Global, in a statement. \u201cWe are committed to deepening connections between people and the world around them \u2014 while delivering innovative, data-driven solutions that help brands engage meaningfully with our passionate global audience. By uniting creativity with intelligence, we aim to build lasting partnerships and deliver measurable results.\u201d<\/p>\n

\n\tThe\u00a0presentation\u00a0will put a spotlight on popular TV brands including\u00a0Adult Swim, Bleacher Report, CNN, Discovery, Food Network, HBO, HGTV, Investigation Discovery, Magnolia, OWN, TBS, TLC, and TNT Sports. Still, assets including HBO Max and discovery+.\u00a0Warner Bros. Television, Warner Bros. Motion Picture Group and DC Studios will also be featured.<\/p>\n

\n\t\u201cWhile the structure of our company is transforming, our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever,\u201d said\u00a0Ryan Gould,\u00a0president of U.S. ad sales, go to market, Warner Bros. Discovery, in a statement. \u201cWe\u2019re looking forward to showcasing how the world-class portfolios of both Discovery Global and Warner Bros. can connect advertisers with high-impact consumer engagement and drive unmatched value.\u201d<\/p>\n

\n\t\u201cThe 2026 Upfront will mark a bold new chapter for Discovery Global and Warner Bros. \u2014where strategic vision meets brand leadership across Sports, News, Entertainment, and Streaming,\u201d said\u00a0Bobby Voltaggio, president of U.S. ad sales, platform monetization, Warner Bros. Discovery, in a statement. \u201cThrough cutting-edge innovation in ad tech, data, and product development, we\u2019re not just shaping the future\u2014we\u2019re inviting our partners to build it with us.\u201d<\/p>\n

\n\tThe company faced headwinds in its 2025 upfront sales session<\/a>, owing to the loss of NBA rights, which moved this season to NBCUniversal and Amazon. With that now past, there may be some hope of a more normalized negotation that is focused on the assets the company has under its umbrella.<\/p>\n","protected":false},"excerpt":{"rendered":"What offer from Paramount? The new TV-focused spin-off of Warner Bros. Discovery, to be called Discovery Global, said…\n","protected":false},"author":3,"featured_media":336571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,66548,166493,67,132,8971,68,27281],"class_list":{"0":"post-336570","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-discovery-global","10":"tag-gunnar-wiedenfels","11":"tag-united-states","12":"tag-unitedstates","13":"tag-upfront","14":"tag-us","15":"tag-warner-bros-discovery"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115447486565257452","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/336570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=336570"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/336570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/336571"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=336570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=336570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=336570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}