{"id":345047,"date":"2025-10-31T07:22:13","date_gmt":"2025-10-31T07:22:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/345047\/"},"modified":"2025-10-31T07:22:13","modified_gmt":"2025-10-31T07:22:13","slug":"stray-kids-bang-chans-new-hit-roman-empire-is-filled-with-fendi-references","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/345047\/","title":{"rendered":"Stray Kids\u2019 Bang Chan\u2019s New Hit \u2018Roman Empire\u2019 Is Filled With Fendi References"},"content":{"rendered":"

\n\tMILAN \u2014\u00a0<\/strong>Looking for a\u00a0<\/strong>love declaration for fashionistas? Try with \u201cHundred years ain\u2019t enough when I\u2019m here with you \/ You appeared out of nowhere like Peekaboo.\u201d<\/p>\n

\n\tFendi<\/a>\u2019s signature bag made its way into the opening lines of Bang Chan\u2019s new track \u201cRoman Empire,\u201d which is to be officially released on Nov. 3 and will take the K-pop<\/a> star\u2019s relationship with the Italian brand to another level.<\/p>\n

\n\tTo be sure, while waiting for new chief creative officer Maria Grazia Chiuri<\/a> to unveil her first collection for the brand in February, Fendi<\/a> is turning up the volume of its collaboration with the Stray Kids\u2019 leader, who it named a brand ambassador earlier this year<\/a>.<\/p>\n

\n\tReferences to the label will feature in Chan\u2019s new track, which will come with a music<\/a> video filmed at Palazzo della Civilt\u00e0 Italiana<\/a>, Fendi\u2019s headquarters in Rome.<\/p>\n

\t\t\t\t\t\t\"Bang<\/p>\n

\t\t\t\t\tBang Chan wearing Fendi in \u201cRoman Empire.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Fendi<\/p>\n

\n\tWritten, composed and produced by Chan, the single is\u00a0\u201ca song about Fendi,\u201d said the artist in a statement. \u201cIt compares love to the eternity and grandeur of the Roman Empire, weaving symbols of the maison \u2014 such as the iconic Peekaboo bag and the signature \u2018FF\u2019 logo \u2014 into the lyrics to reinterpret Rome\u2019s heritage in a modern way.\u201d<\/p>\n

\n\tChan teased that \u201cthe track blends smooth, emotional vocals with dreamy synths, layered over a powerful kick-driven rhythm, creating an R&B\/Miami Bass sound.\u201d<\/p>\n

\n\tWhile the lyrics will include verses such as \u201cCiao bella, you shine brighter than the stars, so stellar \/ That leather, I swear it looks better when we are together,\u201d along with invites to \u201ca ride in Roma,\u201d the video is expected to open\u00a0with a simple and understated portrayal of the artist, reminiscent of his pre-debut days.\u00a0<\/p>\n

\n\tAs it progresses, the clip traces Chan\u2019s artistic evolution, alternating interior and exterior shots of Palazzo della Civilt\u00e0 Italiana and culminating in his emergence as a leading global artist \u2014 all dressed in Fendi, of course.\u00a0<\/p>\n

\n\tThe project will be teased on Friday, while the full version will be unveiled on Nov. 3 on Fendi\u2019s website and social media channels. The big reveal will be celebrated with a special premiere at K-pop<\/a> Square\u2019s mega screen at COEX in Seoul.<\/p>\n

\n\tTo further mark the release of the single, the following day the fashion brand will host an exclusive private event at the Palazzo Fendi store in the city, featuring a live performance by Chan.<\/p>\n

\t\t\t\t\t\t\"Bang<\/p>\n

\t\t\t\t\tBang Chan at the Fendi fall 2025 runway show in Milan.<\/p>\n

\t\t\t\t\t\t\t\t\tStephane Feugere\/WWD<\/p>\n

\n\tChan\u2019s affiliation with Fendi already started last year, when the artist attended its spring 2025 menswear show in Milan and then wore the brand at several public appearances, including at the Stray Kids World Tour and at music<\/a> festivals, such as I-Days Milano 2024 and BST Hyde Park 2024.<\/p>\n

\n\tWhen Chan was named a brand ambassador in January<\/a> he said he felt \u201can immediate connection to Fendi with its creative and fun spirit\u201d and that he was honored \u201cto join the Fendi family in its 100th anniversary year, which makes it even more special.\u201d<\/p>\n

\n\tThe artist, whose full name is Christopher Chahn Bahng, joined Fendi\u2019s\u00a0centenary celebration in Milan a month later, sitting front row at the brand\u2019s fall 2025<\/a> runway show. He returned to the Fendi front row<\/a> last month for the brand\u2019s spring 2026 show,<\/a> and visited the new Palazzo Fendi flagship store in Milan\u2019s Golden Triangle, creating a frenzy outside the location.<\/p>\n

\t\t\t\t\t\t\"Bang<\/p>\n

\t\t\t\t\tBang Chan at the Fendi spring 2026 runway show in Milan.<\/p>\n

\t\t\t\t\t\t\t\t\tStephane Feugere\/WWD<\/p>\n

\n\tFendi\u2019s partnership with Chan has proven to be fruitful so far. For one, the tie-up enabled the company to secure the second spot in the first Cultural Currency Index<\/a>, or CCI, a newly launched ranking aimed at quantifying how cultural engagement translates into measurable market momentum.<\/p>\n

\n\tPresented in Milan earlier this month, CCI assessed 20 fashion companies showing at Milan Fashion Week last month, drawing data from 11 platforms in 50 countries and assigning a score between 0 and 100 according to the three pillars of brand popularity, brand involvement and purchase intent. Fendi got a 92.9 score and secured a top engagement performance through its partnership with Chan, which drove conversation on platforms like Instagram and TikTok. The brand ranked first in purchase intent, specifically, recording a 17.8 percent increase in site traffic, 10.6 percent rise in Google shopping-related searches and 8 percent on Baidu.<\/p>\n

\n\tThe study highlighted the pivotal role of Asian creators and platforms and the importance of having a curated front row to maximize visibility and engage target audiences, among other key assets for brands.<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014\u00a0Looking for a\u00a0love declaration for fashionistas? Try with \u201cHundred years ain\u2019t enough when I\u2019m here with you…\n","protected":false},"author":3,"featured_media":345048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[435,171,138064,6467,975,67,132,68],"class_list":{"0":"post-345047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-celebrity","9":"tag-entertainment","10":"tag-fendi","11":"tag-k-pop","12":"tag-music","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115467580584318201","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/345047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=345047"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/345047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/345048"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=345047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=345047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=345047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}