{"id":345689,"date":"2025-10-31T13:55:17","date_gmt":"2025-10-31T13:55:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/345689\/"},"modified":"2025-10-31T13:55:17","modified_gmt":"2025-10-31T13:55:17","slug":"getty-shares-soar-on-images-deal-with-perplexity-for-ai-search","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/345689\/","title":{"rendered":"Getty shares soar on images deal with Perplexity for AI search"},"content":{"rendered":"\n<p class=\"yf-1090901\">(Reuters) -Getty Images (<a data-i13n=\"cpos:1;pos:1\" href=\"https:\/\/finance.yahoo.com\/quote\/GETY\" data-ylk=\"slk:GETY;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" target=\"_blank\" rel=\"noopener\">GETY<\/a>) and Perplexity (<a data-i13n=\"cpos:2;pos:1\" href=\"https:\/\/finance.yahoo.com\/quote\/PEAI.PVT\" data-ylk=\"slk:PEAI.PVT;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas\" class=\"link \" target=\"_blank\" rel=\"noopener\">PEAI.PVT<\/a>) signed a global multi-year licensing agreement on Friday, allowing the AI startup to display the photo distributor&#8217;s editorial and creative images across its search and discovery tools.<\/p>\n<p class=\"yf-1090901\">Shares of Getty, which serves millions of customers worldwide through its brands and vast image library, soared 50% in early trading following the deal.<\/p>\n<p class=\"yf-1090901\">Under the agreement, Perplexity will integrate Getty&#8217;s API technology into its AI platform workflows, enabling users to access premium visuals while improving image attribution.<\/p>\n<p class=\"yf-1090901\">The collaboration is part of a wider trend of digital platforms signing licensing deals with AI content providers to expand content access while respecting intellectual property rights and generating revenue.<\/p>\n<p class=\"yf-1090901\">Perplexity also plans to include image credits and source links to educate users on the proper legal use of licensed content.<\/p>\n<p class=\"yf-1090901\">AI firms&#8217; use of copyrighted content has drawn mounting scrutiny and has triggered lawsuits. Getty, which also licenses to platforms like iStock and Unsplash, has previously sued Stability AI over image scraping.<\/p>\n<p class=\"yf-1090901\">Perplexity also has faced multiple copyright lawsuits from prominent publishers, including Japan&#8217;s Nikkei and Asahi Shimbun, and has since introduced a revenue-sharing model, partnering with outlets like TIME, Der Spiegel and others.<\/p>\n<p class=\"yf-1090901\">The licensing deal follows Getty&#8217;s efforts to support AI-driven creativity, enabling users to generate visuals safely using licensed content in generative AI tools.<\/p>\n<p class=\"yf-1090901\">(Reporting by Kritika Lamba in Bengaluru; Editing by Leroy Leo and Sriraj Kalluvila)<\/p>\n","protected":false},"excerpt":{"rendered":"(Reuters) -Getty Images (GETY) and Perplexity (PEAI.PVT) signed a global multi-year licensing agreement on Friday, allowing the AI&hellip;\n","protected":false},"author":3,"featured_media":345690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,3974,169959,1936,169958,2320,121908,158,67,132,68],"class_list":{"0":"post-345689","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-content-providers","11":"tag-discovery-tools","12":"tag-getty-images","13":"tag-licensing-agreement","14":"tag-perplexity","15":"tag-stability-ai","16":"tag-technology","17":"tag-united-states","18":"tag-unitedstates","19":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115469125358464120","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/345689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=345689"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/345689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/345690"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=345689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=345689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=345689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}