{"id":346320,"date":"2025-10-31T20:06:10","date_gmt":"2025-10-31T20:06:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/346320\/"},"modified":"2025-10-31T20:06:10","modified_gmt":"2025-10-31T20:06:10","slug":"why-your-local-golds-gym-may-be-getting-a-new-name","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/346320\/","title":{"rendered":"Why your local Gold’s Gym may be getting a new name"},"content":{"rendered":"\n

Gold\u2019s Gym, a decades-old fitness brand with a cult following and roots in Venice Beach<\/a>, is allowing almost all of its Southern California outlets to be taken over by E\u014ds Fitness.<\/p>\n

The gym\u2019s long-time SoCal franchisees, brothers Angel and Willy Banos, sold more than 20 locations to Dallas-based E\u014ds. Gold\u2019s will retain ownership of the original Venice Beach Gold\u2019s Gym, which opened in 1965 and is known to some as \u201cthe mecca of bodybuilding.\u201d <\/p>\n

Founder Joe Gold opened the Venice location with a focus on strength and conditioning, work ethic and lifestyle. The gym has attracted bodybuilding greats such as Arnold Schwarzenegger and Lou Ferrigno.<\/p>\n

The brand has hundreds of other franchised locations across the U.S. and globally, including in Italy and Mexico. <\/p>\n

The move isn\u2019t a rejection of California. It allows the chain to open up to new franchisees in the region, the company said in a news release.<\/p>\n

\u201cGold\u2019s Gym has always been a leader in health and fitness, and this decision marks a huge step forward for the brand, our franchisees and our members,\u201d said co-chief executive Danny Waggoner in the release. \u201cWe are pushing the brand into a new era while remaining true to our heritage.\u201d<\/p>\n

In an email sent to members, Gold\u2019s Gym SoCal said the move to sell \u201cwasn\u2019t a decision we made lightly,\u201d the WeHo Times reported<\/a>. <\/p>\n

The email noted that E\u014ds Fitness chief executive Rich Drengberg spent more than a decade with Gold\u2019s Gym earlier in his career. <\/p>\n

E\u014ds Fitness operates more than 200 locations across the country under the slogan \u201cBetter Gym. Better price.\u201d The Gold\u2019s Gym acquisition will make Southern California the largest market for E\u014ds, where the brand plans to have 50 locations by the end of the year. <\/p>\n

\u201cWhile this acquisition accelerates our expansion in a highly competitive real estate market, we are especially grateful to Angel and Willy Banos for their vision and diligence in building these gyms,\u201d Drengberg said in a company release<\/a>. <\/p>\n

The new E\u014ds locations will include Beverly Center, Hollywood, Long Beach and Santa Barbara. E\u014ds announced in an email to members<\/a> that the transition took effect Oct. 29 and would not interrupt gym access. <\/p>\n

Gold\u2019s Gym was acquired by fitness company RSG Group in 2020. It costs between $1.7 million and $4.3 million plus a franchise fee to own a 25,000 square-foot Gold\u2019s location.<\/p>\n","protected":false},"excerpt":{"rendered":"Gold\u2019s Gym, a decades-old fitness brand with a cult following and roots in Venice Beach, is allowing almost…\n","protected":false},"author":3,"featured_media":346321,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[8099,12062,170116,638,12817,82540,1198,13160,170119,210,170115,13938,13141,5826,170117,3215,67,132,68,170118],"class_list":{"0":"post-346320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-bodybuilding","9":"tag-brand","10":"tag-brothers-angel","11":"tag-company","12":"tag-email","13":"tag-eos-fitness","14":"tag-fitness","15":"tag-gym","16":"tag-gym-acquisition","17":"tag-health","18":"tag-local-gold","19":"tag-location","20":"tag-member","21":"tag-move","22":"tag-new-franchisee","23":"tag-news-release","24":"tag-united-states","25":"tag-unitedstates","26":"tag-us","27":"tag-willy-banos"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115470584013493089","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/346320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=346320"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/346320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/346321"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=346320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=346320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=346320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}