{"id":349797,"date":"2025-11-02T06:59:18","date_gmt":"2025-11-02T06:59:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/349797\/"},"modified":"2025-11-02T06:59:18","modified_gmt":"2025-11-02T06:59:18","slug":"key-art-updates-may-provide-hints-at-ms-nows-graphics-package-ncs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/349797\/","title":{"rendered":"Key art updates may provide hints at MS NOW’s graphics package – NCS"},"content":{"rendered":"

\t\t\t\tSubscribe to NCS for the latest news, project case studies and product announcements in broadcast technology<\/strong>, creative design<\/strong> and engineering<\/strong> delivered to your inbox.<\/p>\n

New key art for shows that currently air on MSNBC<\/a> \u2014 which is set to change its name to MS NOW in mid-November 2025 \u2014 has begun popping up that could hint at the network\u2019s new look.<\/p>\n

The art began appearing on various connected TV apps and vMVPD<\/a> user interfaces in the late hours of Oct. 31, 2025, and into the morning of Nov. 1, 2025, for most of the shows currently branded under the broad \u201cMSNBC Reports<\/a>\u201d banner.<\/p>\n

Individually, these shows are officially titled as \u201c(Anchor Name) Reports,\u201d as in \u201cKaty Tur Reports<\/a>,\u201d and have specific animations featuring imagery of each anchor.<\/p>\n

Back in 2021, MSNBC introduced a graphics overhaul<\/a> with new lower third insert banners and an isometric look for \u201cReports\u201d that had a blue, white and yellow look (with an alternate red option for breaking news).<\/p>\n

<\/p>\n

After a rollout delayed by news cycle, here\u2019s a look at the new \u2018MSNBC Reports\u2019 graphics<\/p>\n

<\/a><\/p>\n

Some programs, including primetime hours, retained their own individualized looks, but switched to the same banner design.<\/p>\n

\"\"<\/p>\n

Meanwhile, there are also some blocks of rolling news coverage without permanent hosts that use the generic name \u201cMSNBC Reports\u201d and the key art for those have also been updated to feature an \u201cMS NOW Reports\u201d logo on a similar background.<\/p>\n

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Advertisement<\/p>\n

<\/a><\/p>\n

The new key art for \u201cReports,\u201d meanwhile, appears to center around a deeper blue palette accented with red and white, similar to the logo design Versant released in August 2025<\/a>.<\/p>\n

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The key art also has a series of bevel shapes that appear to be inspired by the red stripes found in the MS NOW logo icon.<\/p>\n

The shape, which features both gentle curves and tighter corners, essentially creates two horizontal parallelograms stacked on top of each other but slightly offset to match the overall angle of the icon.<\/p>\n

That angle also appears in the new key art, as does a sharper point-like shape that looks to be inspired by a negative version of the stripe elements.\u00a0<\/p>\n

Show titles are set in a sans serif that appears to be a match for the MS NOW wordmark, with the line featuring the anchor\u2019s name framed out by a pair of inward-pointing thin red double chevrons.<\/p>\n

These elements match the arrow-like negative space left on the far right of the stripped banner icon and left leg of the \u201cM\u201d in the logo and serve as a subtle way to draw attention to the name between them.<\/p>\n

It\u2019s not clear if the key art releases were timed as a sort of way to phase in changes or if they may have been activated earlier than intended.<\/p>\n

It\u2019s also not clear whether MS NOW will overhaul its lower thirds or other graphics, though it\u2019s worth noting that the horizontal parallelograms could form the basis of an insert banner.\u00a0<\/p>\n

This post has been updated with the \u201cMS NOW Reports\u201d graphic.<\/p>\n

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology<\/strong>, creative design<\/strong> and engineering<\/strong> delivered to your inbox.<\/p>\n

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