{"id":350296,"date":"2025-11-02T12:25:25","date_gmt":"2025-11-02T12:25:25","guid":{"rendered":"https:\/\/www.europesays.com\/us\/350296\/"},"modified":"2025-11-02T12:25:25","modified_gmt":"2025-11-02T12:25:25","slug":"how-amazon-flipped-the-script-on-a-week-that-started-with-layoffs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/350296\/","title":{"rendered":"How Amazon Flipped the Script on a Week That Started With Layoffs"},"content":{"rendered":"<p>Tuesday brought <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/amazon-job-cuts-layoffs-cost-saving-measure-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">14,000<\/a> job cuts and fresh AI concerns. By Thursday, investors were cheering.<\/p>\n<p>It was a turbulent week for <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/amazon-layoffs-what-we-know-teams-roles-affected-job-cuts-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Amazon<\/a> and its CEO <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/inside-amazons-hardcore-culture-reset-day-1-roots-2025-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Andy Jassy<\/a>, marked by historic layoffs and rising doubts about AI, followed by a swift 48-hour rebound that reassured investors. Wall Street is impressed \u2014 Amazon shares hit record highs on Friday \u2014 though questions remain.<\/p>\n<p>&#8220;Amazon isn&#8217;t perfect, and we are seeing increasing urgency in defending their cloud leadership position and reclaiming some of the unique culture,&#8221; Baird&#8217;s senior analyst Colin Sebastian told Business Insider. &#8220;Jassy&#8217;s strategy is proving successful, even if there are still some wrinkles to work out.&#8221;<\/p>\n<p>Concerns about Amazon&#8217;s culture and status as an &#8216;AI laggard&#8217;<\/p>\n<p>Tuesday&#8217;s layoffs fueled concerns about Amazon&#8217;s AI prowess, sparking <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/the-big-question-looming-over-amazons-earnings-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">questions<\/a> over whether the cuts reflected slowing growth or that efficiency gains were paying off. The company said it was a preemptive move that makes it &#8220;leaner.&#8221;<\/p>\n<p>Even before the layoffs, Amazon was contending with a widening perception that it was trailing in AI, with a top Wall Street analyst calling it an &#8220;<a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-last-ai-cloud-race-why-not-death-sentence-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">AI laggard<\/a>.&#8221;<\/p>\n<p>On top of that, Amazon&#8217;s yearlong push to <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/inside-amazons-hardcore-culture-reset-day-1-roots-2025-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">streamline<\/a> its culture and cut <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-ceo-explains-why-he-wants-fewer-managers-hate-bureaucracy-2024-11\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">bureaucracy<\/a> had yet to deliver stronger shareholder returns. Jassy has cut the manager-to-employee ratio by 15% this year as part of a broader push to instill discipline and reshape Amazon&#8217;s culture.<\/p>\n<p>Until earlier this week, it was the only one of the seven largest tech firms to <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-stock-price-amzn-mag-7-tech-ai-stocks-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">underperform<\/a> the broader market over the past five years.<\/p>\n<p>Investors were especially worried about <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/amazon-aws-blind-spot-ai-startups-solopreneurs-bootstrapped-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Amazon Web Services&#8217;<\/a> slow growth, the company&#8217;s high-margin cloud unit. Though it maintains a far larger revenue base, AWS&#8217; growth has lagged behind competitors such as Microsoft and Google.<\/p>\n<p>                      Related stories<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>&#8220;AWS revenue growth acceleration is a must,&#8221; CFRA wrote in a research note last week.<\/p>\n<p>              <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/68f7b0bc1c1f80efbec5f86d&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:2500,&quot;aspectRatioH&quot;:1667}}\" alt=\"AWS CEO Matt Garman\"\/><\/p>\n<p>                      AWS CEO Matt Garman<\/p>\n<p>              Noah Berger\/Noah Berger<\/p>\n<p>            Amazon&#8217;s progress on AI went a long way toward easing investors&#8217; concerns<\/p>\n<p>Amazon put those concerns to rest on Thursday. The company&#8217;s third-quarter <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/amazon-q3-earnings-report-amzn-stock-live-updates-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">earnings<\/a> topped expectations, and it raised its capital spending forecast amid surging demand. AWS reported $33 billion in sales, a 20% increase, its fastest growth since 2022.<\/p>\n<p>The company also made a number of disclosures that showcased its progress in AI, including:<\/p>\n<ul>\n<li>Trainium 2, AWS&#8217; in-house AI chip, is a &#8220;multi-billion dollar&#8221; business, with growing demand.<\/li>\n<li>Connect, AWS&#8217; call center software, is on pace to reach $1 billion in revenue.<\/li>\n<li>Rufus, Amazon&#8217;s AI shopping assistant, is on track to indirectly contribute over $10 billion in sales volume.<\/li>\n<li>Bedrock, AWS&#8217; AI development tool, could eventually grow as large as EC2, one of its main profit engines.<\/li>\n<li>AWS added more than 3.8 gigawatts of power in the past 12 months, and is on track to double its power capacity by 2027.<\/li>\n<li>AWS is &#8220;monetizing&#8221; demand as quickly as capacity becomes available due to strong demand.<\/li>\n<li>AWS&#8217; backlog, or contracts not yet recognized as revenue, rose to $200 billion, excluding new deals in October that already surpassed the total volume of the entire third quarter.<\/li>\n<\/ul>\n<p>Wall Street loved what it saw. &#8220;The AWS unlock is here,&#8221; wrote Evercore&#8217;s Mark Mahaney. Financial firm William Blair called it &#8220;a key step in reclaiming the narrative,&#8221; while Barclays wrote in a note that &#8220;the past 48 hours have gone a long way to dispelling concerns.&#8221;<\/p>\n<p>&#8220;AWS is gaining momentum,&#8221; Jassy said during Thursday&#8217;s earnings call.<\/p>\n<p>Challenges remain \u2014 like more layoffs and catching up to Microsoft and Google<\/p>\n<p>Still, skepticism remains.<\/p>\n<p>AWS may have pioneered the cloud, but the rise of AI is <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-ai-startups-delaying-aws-spending-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">reshaping the landscape<\/a> and giving rivals fresh ways to compete. Some of its flagship AI products have <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-q-lags-revenue-race-competitors-ai-coding-2025-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">failed<\/a> to gain much traction. And it didn&#8217;t help that Jassy sidestepped an analyst&#8217;s question on Thursday to specify how much of AWS&#8217; growth came from AI versus its core infrastructure business.<\/p>\n<p>DA Davidson&#8217;s Gil Luria, who remains bullish on Amazon, told Business Insider that AWS still hasn&#8217;t matched Microsoft or Google Cloud&#8217;s lead in AI mindshare, and has plenty of catching up to do.<\/p>\n<p>&#8220;Amazon has been the slowest of the three hyperscalers in commercializing AI,&#8221; Luria said.<\/p>\n<p>There&#8217;s also <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-layoffs-hit-retail-managers-hardest-aws-could-be-next-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">uncertainty<\/a> about whether the layoffs are over. Jassy said Thursday that the latest cuts weren&#8217;t driven by cost pressures or AI, but by <a target=\"_self\" href=\"https:\/\/www.businessinsider.com\/amazon-job-cuts-driven-by-culture-not-ai-says-ceo-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">cultural alignment<\/a>, implying the shake-up isn&#8217;t done.<\/p>\n<p>&#8220;It&#8217;s important to be lean, it&#8217;s important to be flat, and it&#8217;s important to move fast, and that&#8217;s what we&#8217;re going to do,&#8221; Jassy said.<\/p>\n<p><strong>Have a tip? Contact this reporter via email at <\/strong><a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mailto:ekim@businessinsider.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\"><strong>ekim@businessinsider.com<\/strong><\/a><strong> or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; <\/strong><a target=\"_self\" rel=\"nofollow noopener\" href=\"https:\/\/www.businessinsider.com\/insider-guide-to-securely-sharing-whistleblower-information-about-powerful-institutions-2021-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\"><strong>here&#8217;s our guide to sharing information securely<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday brought 14,000 job cuts and fresh AI concerns. By Thursday, investors were cheering. It was a turbulent&hellip;\n","protected":false},"author":3,"featured_media":350297,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,2431,738,171568,4381,5172,638,41512,265,171569,169553,42796,5210,158,2450,171570,67,132,68,3642],"class_list":{"0":"post-350296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-amazon","10":"tag-artificial-intelligence","11":"tag-aw","12":"tag-business-insider","13":"tag-cloud","14":"tag-company","15":"tag-concern","16":"tag-growth","17":"tag-investor-cheer","18":"tag-jassy","19":"tag-layoff","20":"tag-question","21":"tag-technology","22":"tag-thursday","23":"tag-unique-culture","24":"tag-united-states","25":"tag-unitedstates","26":"tag-us","27":"tag-wall-street"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115480096318593164","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/350296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=350296"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/350296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/350297"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=350296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=350296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=350296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}