![\"MSNBC](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/SFQZ5YTIVJAOTN3U63P32GTKAM.jpg\"\/)
In this photo illustration, the MSNBC logo is seen displayed on a smartphone screen with the Starbucks coffee logo in the background. (Photo Illustration by Igor Golovniov\/SOPA Images\/LightRocket via Getty Images)SOPA Images\/LightRocket via Gett<\/p>\n
MSNBC<\/a> will start going by MS NOW later this month.<\/p>\n Starting Nov. 15., the liberal cable news network will be called \u201cMy Source for News, Opinion, and the World\u201d or MS NOW for short. It will also drop NBC\u2019s iconic peacock logo and adopt a red, white, and blue color scheme. However, despite this new moniker and look, MSNBC has maintained that its editorial direction, mission, and staff will remain the same. The program schedule and channel number will also stay unchanged.<\/p>\n In an Oct. 27 announcement<\/a>, MSNBC wrote: \u201cThe same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here \u2014 on the same channel, at the same time.”<\/p>\n It continued: \u201cOur mission remains unchanged. You\u2019ll find the same commitment to justice, progress, and the truth.\u201d<\/p>\n The rebranding comes following an August announcement that MSNBC would become part of Versant, a newly formed company that is a spin-off of most of NBCUniversal\u2019s U.S. cable television networks. MSNBC President Rebecca Kutler explained in a memo at the time that this transition prompted the need for a facelift for the brand.<\/p>\n \u201cDuring this time of transition, NBCUniversal decided that our brand requires a new, separate identity,\u201d Kutler wrote. \u201cThis decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation.\u201d<\/p>\n MSNBC, launched in 1996, has offered a mix of breaking news, analysis, and opinion-based programming for nearly 30 years. Some of its most popular shows include \u201cThe Rachel Maddow Show,\u201d \u201cMorning Joe,\u201d and \u201cBriefing with Jen Psaki,\u201d among others.<\/p>\n If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement<\/a> and agree that your clicks, interactions, and personal information may be collected, recorded, and\/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In this photo illustration, the MSNBC logo is seen displayed on a smartphone screen with the Starbucks coffee…\n","protected":false},"author":3,"featured_media":351280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[12062,97257,92747,171,15079,4549,2331,18692,171998,173,67,132,68],"class_list":{"0":"post-351279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-brand","9":"tag-cellphone","10":"tag-device","11":"tag-entertainment","12":"tag-logos","13":"tag-online","14":"tag-phone","15":"tag-smartphone","16":"tag-starbucks-coffee","17":"tag-tv","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/351279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=351279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/351279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/351280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=351279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=351279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=351279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"MS](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/Q3L6RQAU3VE3JN54OGRAKK3DC4.jpg\"\/)
In this photo illustration, the MS NOW – My Source News Opinion World (MSNBC) logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller\/SOPA Images\/LightRocket via Getty Images)SOPA Images\/LightRocket via Gett<\/p>\n