{"id":354443,"date":"2025-11-04T07:03:20","date_gmt":"2025-11-04T07:03:20","guid":{"rendered":"https:\/\/www.europesays.com\/us\/354443\/"},"modified":"2025-11-04T07:03:20","modified_gmt":"2025-11-04T07:03:20","slug":"buried-souvenir-shop-on-japanese-shoreline-reflects-on-tourism-land-and-memory","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/354443\/","title":{"rendered":"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory"},"content":{"rendered":"<p>Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach<\/p>\n<p>\u00a0<\/p>\n<p>Buried Souvenir Shop is a <strong><a href=\"https:\/\/www.designboom.com\/tag\/temporary-pavilions\/\" rel=\"nofollow noopener\" target=\"_blank\">temporary<\/a> <a href=\"https:\/\/www.designboom.com\/tag\/retail-interiors\/\" rel=\"nofollow noopener\" target=\"_blank\">commercial<\/a><\/strong> structure designed by Naoshi Kondo as part of the ATAMI ART GRANT 2025, supported by Pasona Art Now. Located directly on the sandy beach of Atami, <strong><a href=\"https:\/\/www.designboom.com\/tag\/architecture-in-japan\/\" rel=\"nofollow noopener\" target=\"_blank\">Japan<\/a><\/strong>, the project reinterprets the familiar typology of the souvenir shop by partially embedding it in the ground.<\/p>\n<p>\u00a0<\/p>\n<p>The <strong><a href=\"https:\/\/www.designboom.com\/tag\/interactive-installation\/\" rel=\"nofollow noopener\" target=\"_blank\">installation<\/a><\/strong> operates as a functioning retail space while simultaneously serving as a spatial study of tourism\u2019s relationship to land and memory. Its tilted form is half-buried in the sand, recalling the act of concealing and revealing objects, a gesture drawn from childhood play at the beach. Through this gesture, the project transforms an everyday commercial building into an architectural exploration of perception and site.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory\" width=\"818\" height=\"546\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/buried-store-2-6906f0008adfd.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>all images courtesy of <a href=\"https:\/\/www.instagram.com\/naoshi.con\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Naoshi Kondo<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Buried Souvenir Shop merges commerce and installation art<\/p>\n<p>\u00a0<\/p>\n<p>Inside, the shop sells real souvenirs, but its orientation and placement make the surrounding landscape part of the visitor experience. The ocean is framed through a single large opening, turning the view itself into a component of the retail environment. Constructed under temporary-building regulations and assembled directly on-site, the project merges pragmatic and conceptual objectives. By situating a working shop within the shifting terrain of the beach, <strong><a href=\"https:\/\/www.instagram.com\/naoshi.con\/\" target=\"_blank\" rel=\"noopener nofollow\">designer<\/a><\/strong> Naoshi Kondo questions conventional boundaries between architecture and land use, tourism and place-making, commerce and installation art.<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory\" width=\"818\" height=\"545\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/buried-store-1-6906f0008ad88.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>Buried Souvenir Shop by Naoshi Kondo, part of the ATAMI ART GRANT 2025<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory\" width=\"818\" height=\"546\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/buried-store-3-6906f0008ae3b.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>the shop\u2019s tilted form appears half-buried in the sand<\/p>\n<p><img decoding=\"async\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"buried souvenir shop on japanese shoreline reflects on tourism, land, and memory\" width=\"818\" height=\"546\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/buried-store-4-6906f0008ae6f.jpg\" loading=\"lazy\" class=\" lazyload\"\/><br \/>the structure recalls the childhood act of hiding and uncovering objects<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Naoshi Kondo buries a souvenir shop in Atami\u2019s sandy beach \u00a0 Buried Souvenir Shop is a temporary commercial&hellip;\n","protected":false},"author":3,"featured_media":354444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[15790,648,1032,1033,171,54938,23347,36766,67,132,68],"class_list":{"0":"post-354443","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-japan","9":"tag-arts","10":"tag-arts-and-design","11":"tag-design","12":"tag-entertainment","13":"tag-interactive-installation","14":"tag-retail-interiors","15":"tag-temporary-pavilions","16":"tag-united-states","17":"tag-unitedstates","18":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115490155070350290","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/354443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=354443"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/354443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/354444"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=354443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=354443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=354443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}