{"id":358484,"date":"2025-11-05T23:16:10","date_gmt":"2025-11-05T23:16:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/358484\/"},"modified":"2025-11-05T23:16:10","modified_gmt":"2025-11-05T23:16:10","slug":"report-ubisoft-details-its-battle-to-overcome-assassins-creed-shadows-haters","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/358484\/","title":{"rendered":"Report: Ubisoft Details Its Battle To Overcome Assassin’s Creed Shadows ‘Haters’"},"content":{"rendered":"

Last year, Assassin\u2019s Creed Shadows became a target for right-wing culture warriors ranging from random shareholders<\/a> to Elon Musk<\/a>. In a recent video shown at Paris Games Week, Ubisoft reportedly tried to take back ownership of the narrative surrounding the attacks and demonstrate a potential playbook for dealing with haters online. How much of it is just spin remains to be seen, but it\u2019s an unusual move for a company that usually shrinks from controversy.<\/p>\n

The video\u2019s existence was reported by Game File<\/a>, including a partial transcription of what it said and additional comments from CEO Yves Guillemot after it was shown to gaming industry members during an event at the conference. The brief presentation detailed the company\u2019s version of events, positioning the game\u2019s unexpected delay last year as a bold move.<\/p>\n

Instead of shying away from criticisms lobbed from certain corners of the internet that Ubisoft was \u201cvirtue signaling\u201d by featuring the story of African samurai Yasuke, it doubled down on polishing the game and highlighting the elements that made it Assassin\u2019s Creed. So the theory goes, anyway.<\/p>\n

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Ubisoft has stopped sharing sales data with Circana who reports the software & hardware sales in the us.<\/p>\n

First image the top selling games of 2025 as of June including AC Shadows, second image top selling games of 2025 as of July without Shadows.<\/p>\n

Mat from Circana confirmed this pic.twitter.com\/4WuKoSgRhP<\/a><\/p>\n

\u2014 JorRaptor (@Jorraptor) August 27, 2025<\/a><\/p>\n<\/blockquote>\n

\u201cWith our allies beside us, we found confidence again: To stand tall, to take risks, to speak up, even against the loudest haters,\u201d the narrator of the marketing video says, according to Game File. \u201cAnd by the time Assassin\u2019s Creed Shadows launched, thanks to our fans, momentum was finally on our side.\u201d<\/p>\n

Guillemot elaborated on the pivot in a conversation afterwards. \u201cWe were initially surprised by the extent of the attacks,\u201d he said, according to Game File\u2018s translation<\/a>. \u201cAnd we quickly realized that it was a battle, a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message.\u201d<\/p>\n

Assassin\u2019s Creed Shadows\u2018 sales figures are in stealth mode <\/p>\n

It\u2019s an echo of something the cofounder said shortly after announcing the game\u2019s delay. \u201cI want to reaffirm that we are an entertainment-first company, creating games for the broadest possible audience, and our goal is not to push any specific agenda,\u201d he told investors last year in an apparent attempt to beat the allegations of the company\u2019s worst critics. Game File also reported<\/a> that the company canceled an Assassin\u2019s Creed set in post-Civil War America over concerns about political unrest.<\/p>\n

Ubisoft did hit back at critics earlier this year. The official Assassin\u2019s Creed account dunked on one of the most high-profile social media accounts<\/a> leading a campaign against the game. But developers working on the game were reportedly also advised<\/a> not to post about Assassin\u2019s Creed Shadows\u2018 release to avoid becoming a target of the harassment campaign.<\/p>\n

How has this all worked out for Ubisoft? It\u2019s hard to tell. Shadows was well reviewed at launch and sold well in its first few months. It was the third top-grossing game in the U.S. as of June, but Ubisoft has stopped sharing public sales data in the months since and hasn\u2019t officially confirmed exact sales figures<\/a>. It must have been happy enough with the results to move ahead with other delays. Ubisoft told investors earlier this year that a slate of unannounced upcoming blockbusters would take longer than expected to ship<\/a>.<\/p>\n