{"id":367202,"date":"2025-11-09T16:07:13","date_gmt":"2025-11-09T16:07:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/367202\/"},"modified":"2025-11-09T16:07:13","modified_gmt":"2025-11-09T16:07:13","slug":"the-story-of-the-lost-led-zeppelin-and-bad-company-supergroup","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/367202\/","title":{"rendered":"The story of the lost Led Zeppelin and Bad Company supergroup"},"content":{"rendered":"

A better idea on paper, perhaps, than it eventually proved to be musically, the teaming up in 1984 of Jimmy Page<\/a> and Paul Rodgers<\/a> as The Firm succeeded unequivocally in at least one regard: it got Page out of the personal and professional rut he had mouldered in since the demise of Led Zeppelin<\/a> four years earlier Or, as Jimmy put it to me not long after the band dissolved in 1986, The Firm was what \u201csaved\u201d him.<\/p>\n

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In fact he had been racked with doubts about forming any sort of band following the drink-related death of drummer John Bonham<\/a> in September 1980. \u201cOh, well, obviously,\u201d he said. \u201cI was shattered at the time. I lost a very, very close friend.\u201d<\/p>\n

Indeed Page\u2019s retreat into darkness in the early 80s had alarmed friends so much that they feared he might never recover. There had been the cobbled-together soundtrack album for Michael Winner\u2019s Death Wish II movie, and a shaky one-off appearance at the 1982 ARMS charity concert at London\u2019s Albert Hall, playing an instrumental version of Stairway To Heaven.<\/p>\n

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\"The\n<\/p>\n

The Firm onstage at London\u2019s Hammersmith Odeon, December 8, 1984 (Image credit: Fin Costello\/Redferns)<\/p>\n

There had also been occasional unannounced cameos with old pal Roy Harper. But it wasn\u2019t until Rodgers met up with Page on the US leg of the ARMS tour in \u201983 that the lights slowly began blinking back on again. Free had been blues<\/a>-rock contemporaries of Zeppelin\u2019s in the late-60s. Bad Company had been Zep\u2019s Swan Song labelmates and the only other major band Zeppelin manager Peter Grant ever worked with. Above all, Rodgers was one of the few people Page still felt comfortable around in those woe-begotten days.<\/p>\n

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\u201cPaul was one of the few people that could probably relate to what I was going through.\u201d<\/p>\n

Jimmy Page<\/p><\/blockquote>\n

\u201cI believe the first time I met Jimmy was at the Swan Song office on Kings Road,\u201d Rodgers says. \u201cHe was friendly and supportive. We often crossed paths out on the road in the US and the UK. I remember one particular night playing at the Rainbow in Finsbury Park and the entire Zeppelin band came up for a jam. That was a wild night.\u201d<\/p>\n

Rodgers was also \u201cstill recovering\u201d in the early 80s from his acrimonious split with Bad Company<\/a>. \u201cPaul was one of the few people that could probably relate to what I was going through,\u201d Jimmy would later tell me.<\/p>\n

The result was The Firm, a four-piece also featuring ex-Uriah Heep drummer Chris Slade and former Roy Harper bassist Tony Franklin \u2013 both late replacements for original choices former Yes drummer Bill Bruford (then under contract elsewhere) and fretless bass session star Pino Palladino (unwilling to give up his steady gig with Paul Young).<\/p>\n

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The Firm – Radioactive “Official Music Video” – YouTube
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Watch On <\/a><\/p>\n

Although they had the same name once given to the infamous Krays\u2019 gang, there were no heavy-duty ambitions for The Firm, beyond Page\u2019s desire simply to \u201cget out and play and just really enjoy ourselves\u201d. Or, as Rodgers would tell me more than 20 years later: \u201cIt was a vehicle, as much as anything, to help Jimmy get back on his feet, musically.\u201d<\/p>\n

This it most resoundingly did, although critics struggled to get a handle on either of the band\u2019s two albums: The Firm<\/a> (1985) and Mean Business (1986). They were recorded at Page\u2019s own Sol Studios in Cookham and featured an impressive range of original material, although both were criticised for the much blander, funk-tinged sound they produced than what might have been expected from the recent leaders of Led Zeppelin and Bad Company.<\/p>\n

\u201cWell, with The Firm I think there were guitar parts [more redolent of Zeppelin] within the songs,\u201d Page said. \u201cSay, for instance, Live In Peace, a keyboard number that Paul wrote.\u201d But \u201cthe guitar only needed to come on in sections on that\u201d.<\/p>\n

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\"The\n<\/p>\n

The Firm in 1984: (from left) Tony Franklin, Paul Rodgers, Chris Slade, Jimmy Page (Image credit: Phil Dent\/Redferns)<\/p>\n

Both men also refused to perform any of their older, signature songs live with The Firm, which resulted in them touring Europe for the first time with a two-hour set of unfamiliar material.<\/p>\n

\u201cAnd yet there wasn\u2019t any shouting for any numbers from either camp, from Bad Company or Zeppelin,\u201d Page insisted.<\/p>\n

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\u201cI didn\u2019t want to get knocked into an album-tour-album situation. I wanted to start branching out.\u201d<\/p>\n

Jimmy Page<\/p><\/blockquote>\n

There were other echoes of their musical past that could be detected, though. Most notably Midnight Moonlight<\/a>, the number which closed their first album, It had started life some years before as the famously unreleased Zeppelin magnum opus The Swan Song, but Robert Plant had reputedly refused to sing it.<\/p>\n

Similarly, The Firm\u2019s version of the Righteous Brothers\u2019 You\u2019ve Lost That Loving Feeling had also been slated as a possible Zeppelin track. Live In Peace (from Mean Business) was a slower, more bluesy version of a track from the 1983 Rodgers\u2019 1983 solo album Cut Loose.<\/p>\n

Ultimately, neither Firm album set the world alight, though both, predictably, made respectable showings in the US album chart, and the single Radioactive reached the US Top 30. Box-office business for their various US and European tours was also brisk.<\/p>\n

But when, in the summer of 1986, on the completion of another dollar-rich American tour, they decided to call it a day, few tears were shed. Chris Slade went on to drum in AC\/DC and Asia, Tony Franklin teamed up in guitarist Jon Sykes\u2019 post-Whitesnake outfit Blue Murder, and both Page and Rodgers went on to being\u2026 well, Page and Rodgers.<\/p>\n

\u201cI didn\u2019t want to get knocked into an album-tour-album situation,\u201d Page told me, \u201cthe way it would have gone from that point in time. I wanted to start branching out with some of my own ideas.\u201d<\/p>\n

The fact that Robert Plant was also then secretly holding out the \u2013 as it turned out, ultimately futile \u2013 hope of putting Zeppelin back together with drummer Tony Thompson also had its bearing on the situation, presumably.<\/p>\n

According to Rodgers, though, The Firm had only ever been built to last for two albums. \u201cBy the end, I felt that Jimmy was up and running and in great shape \u2013 he was in fantastic form. And I sort of thought, \u2018Well, job done\u2019, really. We left it on a high note, thinking, \u2018Well, we\u2019ll come back at some point and do something\u2019. But we haven\u2019t actually done that. Maybe we will, who knows? It\u2019s always on the cards.”<\/p>\n

This feature originally appeared in Classic Rock 146 (July 2010)<\/strong><\/p>\n

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