The Texas Rangers are encouraged by their 2025 local media results after producing and distributing games in-house for the first time. <\/p>\n
Rangers Sports Network averaged 36,443 households delivered, a 37% increase from their 2024 FanDuel Sports Network season average, according to Nielsen data in the Dallas-Fort Worth market provided by the team. RSN\u2019s 1.1 household rating was up 31% YOY from FanDuel. <\/p>\n
Their five-state territory (Texas, Oklahoma, Louisiana, Arkansas and Eastern New Mexico) streaming on Victory+, which cost $100 for a season pass with an early sign-up, averaged 100,852 viewers per game, according to internal data provided by the team. The team also had 15 free over-the-air broadcasts. <\/p>\n
\u201cIt was the best decision we could make even as this market has changed and things have fluctuated,\u201d Rangers SVP\/Broadcasting Angie Swint said last week. \u201cIt is still the best decision that we could have made. \u2026 We\u2019re very fortunate that Rangers fans came with us in this process.\u201d<\/p>\n
The Rangers could\u2019ve remained with Main Street Sports Group\/FanDuel Sports Network or gone under MLB\u2019s TV umbrella. Instead, they decided to create the Rangers Sports Media & Entertainment Company and take things in-house. Neil Leibman stepped down as team president of business operations to become the new company\u2019s chairman. \u201cWe\u2019re in better hands managing our own risk,\u201d Liebman said at the time. <\/p>\n
The Rangers had been getting around $110M in annual rights fees from their TV deal with Main Street (then Diamond). That figure dropped to around $90M in 2024. At the time, Liebman, who did not confirm those numbers, was optimistic in anticipating the team could get \u201cat or above what we received last year.\u201d However, media experts felt that would be challenging, and indeed it was. Still, the data is a big positive heading into Year 2. <\/p>\n
\u201cThe first year of Rangers Sports Network exceeded our expectations as far as viewership and production quality, and we are grateful to everyone in our RSN team who helped make this possible,\u201d Leibman said in a statement. \u201cThe ratings and engagement data confirm that more people were watching Rangers games than we have experienced for years, which was one of the key goals for this effort. <\/p>\n
\u201cWhile local TV revenue may not have reached previous levels, we can say with confidence that building a quality broadcast internally was the best path for the Rangers. The local TV landscape for MLB clubs is constantly evolving, and we feel the Rangers and RSN are well-positioned for the immediate future.\u201d <\/p>\n
As for what\u2019s next, Swint said: \u201cWe\u2019re working on our graphics package. We want to keep things fresh year over year.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"The Texas Rangers are encouraged by their 2025 local media results after producing and distributing games in-house for…\n","protected":false},"author":3,"featured_media":374359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[591,1266,62,67,132,68],"class_list":{"0":"post-374358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mlb","8":"tag-baseball","9":"tag-mlb","10":"tag-sports","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115538704826243441","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/374358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=374358"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/374358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/374359"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=374358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=374358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=374358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}