{"id":379257,"date":"2025-11-14T21:54:12","date_gmt":"2025-11-14T21:54:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/379257\/"},"modified":"2025-11-14T21:54:12","modified_gmt":"2025-11-14T21:54:12","slug":"mario-kart-themed-apartments-set-to-open-in-phoenix","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/379257\/","title":{"rendered":"Mario Kart-themed apartments set to open in Phoenix"},"content":{"rendered":"<p>PHOENIX \u2014 A new apartment building that is set to open near Roosevelt Row in downtown Phoenix will give tenants the opportunity to feel like they are living inside a video game.<\/p>\n<p><a href=\"https:\/\/www.rainbowroadphx.com\/\" target=\"_blank\" rel=\"noopener\">Rainbow Road<\/a>, a five-floor, 36-unit building near <a href=\"https:\/\/maps.app.goo.gl\/AyHcEn21YBcmCxS47\" target=\"_blank\" rel=\"noopener\">First and Portland streets<\/a> that is themed after the popular track in the Mario Kart games, will open later this month, according to Phoenix-based commercial real estate company Intersection Development.<\/p>\n<p>Prospective tenants can choose from one-, two- and three-bedroom <a href=\"https:\/\/www.rainbowroadphx.com\/floor-plans\" target=\"_blank\" rel=\"noopener\">floor plans<\/a> with rents starting at $1,915 per month.<\/p>\n<p>How Phoenix apartment building design connects to Mario Kart<\/p>\n<p>Rainbow Road, which was <a href=\"https:\/\/ktar.com\/arizona-news\/mario-kart-themed-apartment-building-coming-to-downtown-phoenix-next-year\/5434125\/\" target=\"_blank\" rel=\"noopener\">first announced in 2023<\/a>, was designed by European architecture studio R\u00e4kkhaus.<\/p>\n<p>The black, 12-sided exterior features window insets that are painted according to the colors of the Rainbow Road track \u2014 red, yellow, green, cyan and blue. This was done to give people walking around the building a sense of animation.<\/p>\n<p>\u201cRainbow Road is a reminder that cities don\u2019t have to be neutral. They can be playful, imaginative and alive,\u201d R\u00e4kkhaus Creative Director Zac Cohen said in a press release Friday. \u201cIn Roosevelt Row, we merged color, movement and geometry into a living urban experience \u2014 a building that doesn\u2019t just exist, but invites people to pause, reflect, and feel something.\u201d\u00a0\u00a0<\/p>\n<p>Additionally, each floor of the building is color-coded according to the video game track\u2019s template. The ground floor of the building will also have shops, a restaurant concept and a fitness studio.<\/p>\n<p>Outside, there will be a courtyard adjacent to the building that will serve as a relaxation space for tenants, along with a community gathering space for events such as First Friday.<\/p>\n<p>The property is being managed by Texas-based Asset Living. Prospective residents can schedule a tour by calling the leasing office at 602-805-5510 or emailing <a href=\"https:\/\/ktar.com\/arizona-real-estate\/mario-kart-apartments-phoenix\/5776328\/mailto:rainbowroad@assetliving.com\" target=\"_blank\" rel=\"noopener\">rainbowroad@assetliving.com<\/a>.<\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/J_Vinton52\" data-show-count=\"false\" rel=\"noopener\" target=\"_blank\">Follow @J_Vinton52<\/a><\/p>\n<p>We want to hear from you.<\/p>\n<p style=\"margin-top: 0px;\">Have a story idea or tip? Pass it along to the KTAR News team <a href=\"https:\/\/ktar.com\/arizona-real-estate\/mario-kart-apartments-phoenix\/5776328\/mailto:stories@ktar.com\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/ktar.com\/newsletters\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/KTAREmail-830x100-1.jpg\" style=\"margin: 0 auto;\" class=\"mobile-signup\"\/>\t&#13;<br \/>\n\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/08\/KTAREmail-830x100-1.jpg\" style=\"margin: 0 auto;\" class=\"desktop-signup\"\/><\/a><\/p>\n<p>                    <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"PHOENIX \u2014 A new apartment building that is set to open near Roosevelt Row in downtown Phoenix will&hellip;\n","protected":false},"author":3,"featured_media":379258,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5131],"tags":[7155,5229,5643,1587,316,1589,7154,67,586,132,5230,68,2969],"class_list":{"0":"post-379257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-phoenix","8":"tag-92-3-ktar","9":"tag-america","10":"tag-arizona","11":"tag-az","12":"tag-home","13":"tag-phoenix","14":"tag-phoenix-and-arizona-breaking-news-and-news-headlines-home","15":"tag-united-states","16":"tag-united-states-of-america","17":"tag-unitedstates","18":"tag-unitedstatesofamerica","19":"tag-us","20":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115550281495234859","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/379257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=379257"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/379257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/379258"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=379257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=379257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=379257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}