{"id":383911,"date":"2025-11-16T22:44:46","date_gmt":"2025-11-16T22:44:46","guid":{"rendered":"https:\/\/www.europesays.com\/us\/383911\/"},"modified":"2025-11-16T22:44:46","modified_gmt":"2025-11-16T22:44:46","slug":"reese-witherspoons-hello-sunshine-lyda-hills-if-then-partner-on-sunniefest-stem-event-saturday-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/383911\/","title":{"rendered":"Reese Witherspoon’s Hello Sunshine, Lyda Hill’s IF\/THEN Partner on Sunniefest STEM Event Saturday \u00bb Dallas Innovates"},"content":{"rendered":"

Hello Sunshine, founded by actress Reese Witherspoon, is debuting Sunniefest, an immersive one-day festival designed for girls ages 13-18 to connect, create, and be inspired, from 10 a.m. to 4:30 p.m. this Saturday, Nov. 15, at Pegasus Park in Dallas.<\/strong><\/p>\n

The event is supported by Hello Sunshine partner IF\/THEN, an initiative of Dallas-based Lyda Hill Philanthropies, which is focused on inspiring the next generation of girls to pursue STEM careers.<\/p>\n

\u201cHow fun to have Reese Witherspoon\u2019s inaugural teen event right here in Dallas!\u201d Nicole Small, CEO of Lyda Hill Philanthropies, LH Capital, and co-founder of IF\/THEN, said in a statement. \u201cSunniefest will be such an inspiring day\u2014bringing incredible talent, partners, and experiences together to show girls that if they can see it, they can be it.\u201d<\/p>\n

\"\"<\/p>\n

Left to right: Reese Witherspoon, Lyda Hill, and Nicole Small [Photos: Hello Sunshine\u2019s Shine Away\/Southwestern Medical Foundation\/Michael Samples]<\/p>\n

IF\/THEN was announced earlier this year as Hello Sunshine\u2019s partner for all things STEM<\/a>, including developing a slate of scripted and unscripted film and TV series. Sunniefest is the next project in this partnership, set on the backdrop of Pegasus Park, Dallas\u2019 26-acre innovation hub.<\/p>\n

Organizers said that Gen Z stars including Kiernan Shipka, Raegan Revord, Chandler Kinney, Lexi Minetree, and more will take the Sunniefest stage throughout the day.<\/p>\n

All things Sunnie<\/p>\n

Sunniefest was created by Hello Sunshine\u2019s Gen Z brand, Sunnie, a part of Candle Media.<\/p>\n

\u201cWe created Sunniefest because Gen Z girls are craving real connection\u2014authentic moments with their peers and with the brands that truly get them,\u201d Maureen Polo, CEO of Hello Sunshine, said in a statement. \u201cTogether with Lyda Hill Philanthropies, Sunnie has built a space and community where young women can explore who they are, gain confidence, and be inspired through hands-on creativity, STEM labs, workshops, and incredible conversations. This isn\u2019t just a festival\u2014it\u2019s a movement built around belonging, self-discovery, and the power of coming together, and we\u2019re thrilled to have such phenomenal partners in Lyda Hill Philanthropies.\u201d<\/p>\n

Lyda Hill, founder of Lyda Hill Philanthropies, said Pegasus Park \u201cwas built to spark ideas that can change the world.\u201d<\/p>\n

\u201cMy hope is that one day, a girl who comes to Sunniefest curious about science will return here as a researcher, innovator, or changemaker making discoveries that improve lives,\u201d she added in a statement.<\/p>\n

The importance of \u2018offline connections\u2019 for Gen Z girls<\/p>\n

Hello Sunshine: The Gen Z Rewrite Report, conducted by YPulse in partnership with Etre, found that 67% of surveyed girls find community online, but 85% say offline connections matter most.<\/p>\n

The same survey found that 90% of Gen Z girls appreciate brands that make real-world connections possible, bridging their off and online communities.<\/p>\n

The partners behind Sunniefest<\/p>\n

Hello Sunshine is a multichannel media company that spotlights where women are now and helps them chart a new path forward. It\u2019s also home to Reese\u2019s Book Club, The Home Edit, and Fair Play. The brands aim to create communities propelled by meaningful connections, commerce experiences, sophisticated content, and media ecosystems.<\/p>\n

Sunnie, a media, experiential, and lifestyle brand, was launched earlier this year at Cannes Lions to inspire the next generation of young women and build a community rooted in joy, curiosity, and real self-expression.<\/p>\n

Candle Media\u2014an independent, creator-friendly home for \u201ccutting-edge, high-quality, category-defining brands and franchises\u201d\u2014said that by bringing together elite talent operating at the intersection of content, community, and commerce, it helps position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.<\/p>\n

Candle Media is run by its co-chairmen and co-CEOs, entertainment executives Kevin Mayer and Tom Staggs. It\u2019s backed by investment capital from funds managed by Blackstone\u2019s flagship private equity business.<\/p>\n

Tickets to Saturday\u2019s Sunniefest event at Pegasus Park are $75. To purchase tickets or for more info, you can go here<\/a>.<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

\u00a0<\/p>\n

\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n