{"id":385447,"date":"2025-11-17T15:09:09","date_gmt":"2025-11-17T15:09:09","guid":{"rendered":"https:\/\/www.europesays.com\/us\/385447\/"},"modified":"2025-11-17T15:09:09","modified_gmt":"2025-11-17T15:09:09","slug":"meta-opens-its-first-nyc-pop-up-on-fifth-avenue-and-its-blue","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/385447\/","title":{"rendered":"Meta Opens Its First NYC Pop-Up on Fifth Avenue and It&#8217;s Blue"},"content":{"rendered":"<p>Fifth Avenue has a new shade in its crayon box and it\u2019s very much Meta blue.\u00a0<\/p>\n<p>The tech giant opened its first-ever New York City retail space today, a 5,000-square-foot concept space at 697 Fifth Avenue. The pop-up, called <a href=\"https:\/\/www.meta.com\/blog\/meta-lab-new-locations-wynn-las-vegas-west-hollywood-new-york-ai-glasses-demos\" target=\"_blank\" rel=\"noopener\">Meta Lab<\/a>, wants to be less \u201cstore\u201d and more of a show-and-tell for Meta\u2019s products, a hands-on playground for every wearable, headset and sci-fi-adjacent gadget coming from Reality Labs.<\/p>\n<p>If you\u2019ve somehow resisted trying Ray-Ban Meta glasses until now, the new space removes all excuses. Visitors can go hands-on with the full lineup, including Oakley Meta HSTN, the forthcoming Oakley Meta Vanguard and the Meta Ray-Ban Display, the company\u2019s first glasses with an in-lens display. Plus, the Meta Neural Band, Meta Quest 3 and 3S and seemingly every other gadget Mark Zuckerberg has gestured onstage in the last year. Staff are on-hand for demos, try-ons and explanations, but half the fun is discovering what the glasses can do for yourself.<\/p>\n<p>But what really sets the Fifth Avenue edition apart is its theme: a full Dogtown-era skate aesthetic with black-and-white Bill Eppridge photography, along with custom cases, overboxes and lens cloths that nod to skate culture. Even the interactive AI prompts carry the motif through.<\/p>\n<p>Like the 20,000-square-foot Melrose Avenue flagship in L.A., the New York store has a spot to customize lenses, a station for on-site engraving and plenty of space to try the hardware without feeling like you\u2019re in a tech museum. Plus, if you were hoping to snag the limited-edition Ray-Ban Meta Wayfarer (Gen 2) Matte Transparent with Brown Mirror Gold lenses, Meta Lab locations are the only place to get them.<\/p>\n<p>Hours are Monday through Saturday from 10am to 7pm and Sundays from 11am to 6pm. Keep in mind that no announcement has yet been made regarding the pop-up&#8217;s official closure\u2014but we suggest you get there ASAP to experience it in all its virtual glory.<\/p>\n","protected":false},"excerpt":{"rendered":"Fifth Avenue has a new shade in its crayon box and it\u2019s very much Meta blue.\u00a0 The tech&hellip;\n","protected":false},"author":3,"featured_media":385448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,60843,405,403,184185,5226,5225,5228,5227,2107,67,586,132,5230,68,2969],"class_list":{"0":"post-385447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-categories-shopping","10":"tag-new-york","11":"tag-new-york-city","12":"tag-news-tech","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-shopping","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115565675464218792","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/385447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=385447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/385447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/385448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=385447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=385447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=385447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}