Steakhouse chain Sizzler\u00a0is making a comeback with a new, refreshed look, even as the quick-service restaurant sector continues to face a challenging environment that has prompted countless closures.\u00a0<\/p>\n
Creative agency Tavern, tasked with helping the brand reinvent itself, said the steakhouse had been a pop culture icon in the 1980s and 1990s on the West Coast, but \u201cover the years the brand faced an identity crisis and lost its way.\u201d <\/p>\n
Today, the agency said, \u201cmost Californians don\u2019t even know where the nearest Sizzler is (if they even know the brand is still in business).\u201d<\/p>\n
The company is trying to change that, announcing its plans to refresh the brand last year. <\/p>\n
The company said in a 2024 press release that it\u2019s tapping \u201cinto the sentimental value associated with the brand\u201d and plans to \u201ccompete with fast-food giants like McDonald\u2019s and offer a more appealing alternative for parents seeking a dining experience that evokes comfort and familiarity.\u201d<\/p>\n
Chief Growth Officer Robert Clark told QSR last month that the company is seeing sales in the updated restaurants lift 47%. <\/p>\n
One of them saw sales lift 100%. <\/p>\n
Steakhouse chain Sizzler\u00a0is making a comeback with a new, refreshed look. AFP via Getty Images<\/p>\n
The company currently has 80 stores and has completed nine renovations in the last two years. <\/p>\n
The company is also looking to make a plan for\u00a0franchise owners to adopt,\u00a0and most of them are agreeing to it, according to the outlet.<\/p>\n
In its heyday, Sizzler operated more than 700 restaurants nationwide, according to several reports.\u00a0<\/p>\n
The company said in a 2024 press release that it plans to \u201ccompete with fast-food giants like McDonald\u2019s and offer a more appealing alternative for parents seeking a dining experience that evokes comfort and familiarity.\u201d Los Angeles Times via Getty Images<\/p>\n
Diners at a newly remodeled Sizzler restaurant. Los Angeles Times via Getty Images<\/p>\n
Fast-food companies are already facing margin pressures from supply-chain disruptions and rising labor costs, while industry-wide traffic remains subdued. <\/p>\n
Lower foot traffic has forced many restaurants to roll out more promotions and even pursue rebranding efforts to attract their core customers, who have been pulling back on\u00a0discretionary spending.<\/p>\n
Sasha Shennikov, vice president of marketing, told QSR the brand is popping up \u201call over\u201d Los Angeles with\u00a0radio ads and billboard\u00a0space.\u00a0<\/p>\n
The company currently has 80 stores and has completed nine renovations in the last two years. Adriana \u2013 stock.adobe.com<\/p>\n
Tavern is focusing on the brand\u2019s history and modernizing its assets.\u00a0<\/p>\n
\u201cInstead of throwing away decades of heritage in the logo, we built upon it by stripping it back, slanting it and stamping it into place as a literal cattle brand,\u201d Tavern previously wrote.\u00a0<\/p>\n
It used a rich maroon color as the hero of the identity\u2019s palette and also reused the \u201cZZ\u201d design from the logo (and the word \u201csizzle\u201d) as fun, secondary design elements that make the brand\u2019s tone more playful and distinctive.<\/p>\n","protected":false},"excerpt":{"rendered":"Steakhouse chain Sizzler\u00a0is making a comeback with a new, refreshed look, even as the quick-service restaurant sector continues…\n","protected":false},"author":3,"featured_media":388027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,64,8364,405,403,5226,5225,5228,5227,988,62457,67,586,132,5230,68,2969],"class_list":{"0":"post-388026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-business","10":"tag-food-drink","11":"tag-new-york","12":"tag-new-york-city","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-restaurants","18":"tag-steakhouses","19":"tag-united-states","20":"tag-united-states-of-america","21":"tag-unitedstates","22":"tag-unitedstatesofamerica","23":"tag-us","24":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115571872992951161","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/388026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=388026"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/388026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/388027"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=388026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=388026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=388026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}