If you\u2019ve ever wanted to step into Oz without the drama of a tornado, consider this your personal invitation: a Wicked-themed pop-up is taking over Penn Plaza\u2014and it\u2019s secretly doing double duty as the soft launch of New York\u2019s newest music store.<\/p>\n
Opening on Friday, November 21, “Wicked: For Good, the Soundtrack Pop-Up” lands at 2 Penn Plaza just in time for the release of the film\u2019s second soundtrack. It\u2019s also the first look at UMusic Shop NY, a new physical outpost from Universal Music Group\u2019s retail venture, UMusic Shop. The concept blends music, design and cultural programming in a space that feels more like a playground than a typical retail store. (If there were ever a fandom suited to a maximalist debut, it\u2019s Oz devotees.)<\/p>\n
Inside, visitors can walk through themed installations, get up close and personal with film props and take photos that fully lean into the green-and-pink palette. It\u2019s also the only spot in the country where fans can buy the full suite of D2C music products in person, including limited-edition vinyl variants, CDs, apparel and the requisite Funko Pops.<\/p>\n
They\u2019re not messing around with giveaways, either. Two iconic props from the film\u2014The Grimmerie\u00a0spellbook\u00a0and Glinda\u2019s wand\u2014will be on display and guests can enter their information for a chance to win them. If your bookshelf or costume trunk has been missing a little sparkle, this is your moment.<\/p>\n
The pop-up runs through November 29, opening at 10am daily (with an 8am start on Black Friday). It\u2019s built to be celebratory, leaning into the fandom\u2019s playful side even as Wicked: For Good hits cinemas to decidedly mixed reviews. (Early critics have noted that the sequel magnifies the original musical\u2019s slower back half\u2014ours joked it \u201cpacks all the visceral punch of Glinda\u2019s bubble machine<\/a>.\u201d)<\/p>\n Still, with Cynthia Erivo and Ariana Grande\u2019s powerhouse vocals anchoring the film, expect plenty of fans to arrive already \u201cgoosified.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve ever wanted to step into Oz without the drama of a tornado, consider this your personal…\n","protected":false},"author":3,"featured_media":391131,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,60843,405,403,60844,5226,5225,5228,5227,2107,67,586,132,5230,68,2969],"class_list":{"0":"post-391130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-categories-shopping","10":"tag-new-york","11":"tag-new-york-city","12":"tag-news-shopping-style","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-ny","16":"tag-nyc","17":"tag-shopping","18":"tag-united-states","19":"tag-united-states-of-america","20":"tag-unitedstates","21":"tag-unitedstatesofamerica","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115579406551829547","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/391130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=391130"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/391130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/391131"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=391130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=391130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=391130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}