{"id":39116,"date":"2025-07-04T21:54:08","date_gmt":"2025-07-04T21:54:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/39116\/"},"modified":"2025-07-04T21:54:08","modified_gmt":"2025-07-04T21:54:08","slug":"chinas-trade-in-programme-boosts-sales-of-foreign-brands-including-apple","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/39116\/","title":{"rendered":"China\u2019s trade-in programme boosts sales of foreign brands \u2013 including Apple"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Global brands including US tech giant Apple have recorded an unexpected bump in sales in China over recent months, as they reap the benefit of Beijing\u2019s giant consumption-boosting subsidy campaign.<\/p>\n<p>China has ploughed 300 billion yuan (US$40.9 billion) of funding from a special bond sale this year into the trade-in programme \u2013 which provides hefty discounts on goods ranging from cars to smartphones \u2013 as the government <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3316535\/chinas-xi-jinping-puts-domestic-market-forefront-high-profile-meeting?module=China%20Economy&amp;pgtype=section?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"noopener\">strives to raise domestic demand<\/a> and offset the impact of US tariffs.The policy had already driven 1.1 trillion yuan in sales as of the end of May, according to data from the Ministry of Commerce, <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/global-economy\/article\/3314543\/chinas-economy-weathers-us-tariff-storm-may-consumption-picks?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"noopener\">providing a boost<\/a> to several major multinationals.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Sales of iPhones in China grew by 8 per cent year on year in the second quarter of 2025, marking Apple\u2019s first quarter of positive sales growth in the country for two years, consulting firm Counterpoint Research said in a research note on Thursday.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The report attributed the uptick to Apple\u2019s aggressive discount campaigns in May, which were bolstered significantly by China\u2019s national trade-in programme. The company cut prices for the iPhone 16 series ahead of China\u2019s \u201c618\u201d shopping festival on June 18.<\/p>\n<p>\u201cSecond quarter performance has been propped up by the national subsidy for smartphones, but it looks like the programme <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/economy\/china-economy\/article\/3315933\/chinas-massive-trade-programme-running-out-steam?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"noopener\">will be scaled back<\/a> during the latter half of the year,\u201d the note said.<\/p>\n","protected":false},"excerpt":{"rendered":"Global brands including US tech giant Apple have recorded an unexpected bump in sales in China over recent&hellip;\n","protected":false},"author":3,"featured_media":39117,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[239,7880,9710,64,74,31370,31369,79,31371,22706,31368,6043,67,132,68,31372],"class_list":{"0":"post-39116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-apple","9":"tag-apple-store","10":"tag-beijing","11":"tag-business","12":"tag-china","13":"tag-chinese-officials","14":"tag-counterpoint-research","15":"tag-economy","16":"tag-iphones","17":"tag-ministry-of-commerce","18":"tag-president-xi-jinping","19":"tag-shanghai","20":"tag-united-states","21":"tag-unitedstates","22":"tag-us","23":"tag-us-tariffs"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114797193826735054","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/39116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=39116"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/39116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/39117"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=39116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=39116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=39116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}