The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal with the makers of tax and business software as part of a groundbreaking arrangement to sell naming rights for venues at the upcoming Summer Games. <\/p>\n
Intuit also announced Friday that it is the latest \u201cfounding partner\u201d for Los Angeles, which also signed Starbucks and Honda to agreements in a recent burst of momentum.<\/p>\n
Honda is keeping its name on the arena in Anaheim \u2014 the host of volleyball \u2014 while the Intuit Dome in Inglewood, the regular home of the LA Clippers, will stage basketball games. <\/p>\n
Though corporate naming rights are nothing new for arenas and stadiums across the United States, this will be the first time the Olympics will allow that sort of marketing. It’s considered a groundbreaking arrangement that will net the Olympics multiple millions above its projected $7.15 billion budget.<\/p>\n
\u201cCasey Wasserman said from Day 1 that we wanted to run a games that was fiscally responsible,\u201d John Slusher, the head of the organizers marketing push, said of the LA28 chairman. \u201cThe idea of naming rights is obviously one that we thought could add incremental value.\u201d<\/p>\n
Up to 19 venues, most of them temporary, could be available for naming rights. Companies that already have their name on an LA venue will have first chance to cut a deal with the Olympic organizers and venues will not be renamed \u2014 so, for instance, the home of the Rams, which is hosting opening and closing ceremonies and swimming, is set to be called \u201c2028 Stadium,\u201d not “SoFi.”<\/p>\n
The arrangement with Intuit includes the company providing free tax preparation for some U.S. athletes and expanding its financial education program for the LA community. <\/p>\n
\u201cOur commitment to powering prosperity aligns perfectly with the spirit of the movement,\u201d Thomas Ranese, Intuit’s chief marketing officer, said in a statement announcing the deal.<\/p>\n
Slusher, who took over as head of marketing late last year, said LA feels good about its goal of selling between $800 million and $1 billion worth of deals in 2025 to get to the $2 billion mark in corporate sponsorships by the end of the year. The overall goal has been pegged at $2.5 billion, LA got off to a slow \u2014 some thought troubling \u2014 start, but has picked up momentum after what was widely viewed as a positive Summer Olympics in Paris last year. <\/p>\n
\u201cWe feel really good about where we’re at, and we have optimism going forward,\u201d Slusher said. <\/p>\n","protected":false},"excerpt":{"rendered":"The Intuit Dome will be called just that for the Los Angeles Olympics, after organizers struck a deal…\n","protected":false},"author":3,"featured_media":395042,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[64,1582,276,2961,224,3142,5337,10190],"class_list":{"0":"post-395041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-business","9":"tag-ca","10":"tag-california","11":"tag-la","12":"tag-los-angeles","13":"tag-los-angeles-clippers","14":"tag-losangeles","15":"tag-wires-bot"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/395041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=395041"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/395041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/395042"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=395041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=395041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=395041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}