San Antonio and New Braunfels residents aren’t stressing about stretching their holiday spending this year, according to a new report from WalletHub.<\/p>\n
Alamo City gift givers are expected to spend $930 on their festive presents, says WalletHub’s 2025 “Holiday Budgets by City<\/a>” report. San Antonio also ranked the 475th in the report’s rankings of U.S. cities with the largest holiday budgets in 2025.<\/p>\n To determine the U.S. cities with the biggest holiday budgets, WalletHub’s experts compared 558 cities across five categories: Income, age, a debt-to-income ratio, residents’ monthly income-to-monthly expenses ratio, and their savings-to-monthly expenses ratio.<\/p>\n According to the study’s methodology, a consumer is considered to be in a “comfortable financial position to engage in holiday spending if they have: 1) enough emergency savings to cover at least six months of expenses and 2) a debt-to-income ratio smaller than 22 percent for a renter or 43 percent for a homeowner.”<\/p>\n The three U.S. cities that boast the loftiest holiday budgets are Palo Alto, California (No. 1); Mountain View, California (No. 2); and Newton, Massachusetts (No. 3). Palo Alto residents are expected to spend nearly $4,500 on their Christmas gifts this year, with the latter cities budgeting for $4,266 and $4,069, respectively.<\/p>\n San Antonio’s current holiday budget is just $46 higher<\/a> than it was in 2024, and it’s also higher than the $844 projected budget<\/a> from the 2023 report.<\/p>\n Residents living in San Antonio’s festive neighbor New Braunfels are expected to spend $1,483 on their holiday gifts this year, or $265 more than last year. According to WalletHub’s ranking, the suburb has the 219th largest holiday budget in the nation in 2025. <\/p>\n Regardless of the dollar amount, San Antonians should pay attention to their spending and pick a budget that works for their financial situation, experts say. The National Retail Federation expects holiday sales to surpass $1 trillion<\/a> this year, and the report warns credit card debt is a major challenge faced by many Americans as they plan their holiday shopping sprees.<\/p>\n