{"id":401580,"date":"2025-11-24T15:33:15","date_gmt":"2025-11-24T15:33:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/401580\/"},"modified":"2025-11-24T15:33:15","modified_gmt":"2025-11-24T15:33:15","slug":"phoenix-mercury-unveil-rebranded-identity","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/401580\/","title":{"rendered":"Phoenix Mercury unveil rebranded identity"},"content":{"rendered":"<p class=\"text | text-start article-text\"><b>PHOENIX (AZFamily)<\/b> \u2014 For the first time in 14 years, the Phoenix Mercury have rebranded their identity. <\/p>\n<p class=\"text | text-start article-text\">The rebrand follows the Merc\u2019s impressive WNBA Finals run that ultimately led to <a href=\"https:\/\/www.azfamily.com\/2025\/10\/11\/phoenix-mercury-come-up-short-game-4-las-vegas-wins-3rd-title-4-years\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.azfamily.com\/2025\/10\/11\/phoenix-mercury-come-up-short-game-4-las-vegas-wins-3rd-title-4-years\/\">heartbreak in the title series<\/a>, as Phoenix was shut out by Las Vegas.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"For the first time in 14 years, the Phoenix Mercury have rebranded their identity with a new...\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/VG3MTGF23NC53JJK3QGOMIMN74.jpg\" width=\"980\" height=\"551\" \/>For the first time in 14 years, the Phoenix Mercury have rebranded their identity with a new logo.(Phoenix Mercury)<\/p>\n<p class=\"text | text-start article-text\">Since 2011, Phoenix has used the same logo, which was the purple and orange Suns\u2019 theme colors on the team\u2019s original logo. When the team was founded in 1997, its logo originally had a color scheme of yellow, orange and blue.<\/p>\n<p class=\"text | text-start article-text\">The new look gives the team an entirely new logo, while also keeping the iconic Valley purple and orange. It also introduces a new type font.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"The Phoenix Mercury will have a rebranded look starting in 2026.\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/11\/POR7AYZUZJDQNK3TJCEO55MHA4.png\" width=\"980\" height=\"551\" \/>The Phoenix Mercury will have a rebranded look starting in 2026.(Phoenix Mercury)<\/p>\n<p class=\"text | article-text\">The Mercury has not yet released new uniforms to go with the new identity. <\/p>\n<p>Show your support<\/p>\n<p class=\"text | text-start article-text\">Of course, the team is introducing a whole line of new merchandise to go with the refresh. <\/p>\n<p class=\"text | text-start article-text\">To help get fitted into the new logo, the Mercury is offering fans the chance to swap one item of old Mercury or WNBA team clothing for a t-shirt featuring the new logo! Make the swap at the Team Shop at Mortgage Matchup Center from Nov. 24 to Dec. 5, while supplies last.<\/p>\n<p class=\"text | text-start article-text\">Diehard members of the X-Factor can take their support a bit further. The Mercury partnered with <a href=\"https:\/\/maps.app.goo.gl\/bGyDmuRjR9D3Pcr76\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/maps.app.goo.gl\/bGyDmuRjR9D3Pcr76\">Lady Luck Tattoo<\/a> in central Phoenix to ink up fans with the new logo for free! Just schedule your appointment to take advantage of the offer. <\/p>\n<p class=\"text | text-start article-text\">See a spelling or grammatical error in our story? <a href=\"https:\/\/www.azfamily.com\/page\/send-us-your-feedback\/\" target=\"_blank\" rel=\"noopener\">Please click here to report it<\/a>.<\/p>\n<p class=\"text | text-start article-text\">Do you have a photo or video of a breaking news story? Send <a href=\"https:\/\/www.azfamily.com\/community\/user-content\" target=\"_blank\" rel=\"noopener\">it to us here<\/a> with a brief description.<\/p>\n<p class=\"copyright |\">Copyright 2025 KTVK\/KPHO. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"PHOENIX (AZFamily) \u2014 For the first time in 14 years, the Phoenix Mercury have rebranded their identity. The&hellip;\n","protected":false},"author":3,"featured_media":401581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[7182,190099,190098,190097,190094,190096,178800,1502,7183,62,67,132,68,232,190095],"class_list":{"0":"post-401580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-azfamily","9":"tag-lady-luck-tattoo","10":"tag-mercury-logo","11":"tag-mercury-merch","12":"tag-mercury-new-logo","13":"tag-mercury-shirts","14":"tag-mortgage-matchup-center","15":"tag-phoenix-mercury","16":"tag-phoenix-news","17":"tag-sports","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us","21":"tag-wnba","22":"tag-wnba-new-logo"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115605406238922306","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/401580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=401580"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/401580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/401581"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=401580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=401580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=401580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}