{"id":402933,"date":"2025-11-25T05:37:16","date_gmt":"2025-11-25T05:37:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/402933\/"},"modified":"2025-11-25T05:37:16","modified_gmt":"2025-11-25T05:37:16","slug":"chatgpt-shopping-research-builds-you-a-buyers-guide-using-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/402933\/","title":{"rendered":"ChatGPT shopping research builds you a buyer\u2019s guide using AI"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OpenAI is making it easier to plan out holiday shopping with ChatGPT\u2019s <a href=\"https:\/\/openai.com\/index\/chatgpt-shopping-research\/\" target=\"_blank\" rel=\"noopener\">latest feature<\/a>, called \u201cshopping research.\u201d Any shopping question in ChatGPT will trigger this new feature, which is rolling out to all ChatGPT users on free and paid plans on mobile and web, with \u201cnearly unlimited usage\u201d available during the holiday shopping season.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Now, if you ask ChatGPT for \u201cbest TVs in bright lighting,\u201d for example, as the company\u2019s <a href=\"https:\/\/x.com\/OpenAI\/status\/1993018357432586391?s=20\">announcement video<\/a> shows, the response will end with a button asking if you want to do additional research. This is where the \u201cpersonal shopper\u201d aspect comes in, although the blog post notes that \u201cshopping research might make mistakes about product details like price and availability, and we encourage you to visit the merchant site for the most accurate details.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Users refine their choices by selecting their preferences during a series of questions that can be filtered based on price, intended use, and desired features, similar to the drop-down menus on most retail websites. The products it pulls up can be purchased on retailers\u2019 websites, but OpenAI said it plans to roll out Instant Checkout, which will allow direct purchasing inside ChatGPT with participating merchants.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">According to OpenAI, it\u2019s built on a version of GPT\u20115 mini that has been refined for shopping tasks, with product recommendations from \u201cquality sources\u201d on the internet containing \u201cup-to-date information like price, availability, reviews, specs, and images.\u201d They can also take into account previous conversations with ChatGPT and user \u201cmemory\u201d if that is turned on, along with buttons to show \u201cmore like this\u201d or \u201cnot interested\u201d on specific items.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Pro users will see proactively recommended products packaged in \u201cbuyer\u2019s guides\u201d based on their past chatlogs with Pulse. \u201cFor example, if you\u2019ve been discussing e-bikes, a future Pulse card could suggest useful accessories for you,\u201d OpenAI wrote.<\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI is making it easier to plan out holiday shopping with ChatGPT\u2019s latest feature, called \u201cshopping research.\u201d Any&hellip;\n","protected":false},"author":3,"featured_media":402934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[691,64,50,305,242,67,132,68],"class_list":{"0":"post-402933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ai","9":"tag-business","10":"tag-news","11":"tag-openai","12":"tag-tech","13":"tag-united-states","14":"tag-unitedstates","15":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115608724721858469","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/402933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=402933"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/402933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/402934"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=402933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=402933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=402933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}