{"id":408704,"date":"2025-11-27T16:35:08","date_gmt":"2025-11-27T16:35:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/408704\/"},"modified":"2025-11-27T16:35:08","modified_gmt":"2025-11-27T16:35:08","slug":"glen-kernan-re-opens-as-jacksonvilles-first-boutique-private-club","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/408704\/","title":{"rendered":"Glen Kernan re-opens as Jacksonville&#8217;s first &#8217;boutique&#8217; private club"},"content":{"rendered":"<p>The reboot of Florida&#8217;s Glen Kernan Club couldn\u2019t have come at a better time.\u00a0<\/p>\n<p>Thanks to the COVID golf boom, there is limited supply for private golf in Jacksonville, with nearly every course running a waiting list. Initiation fees have soared. It\u2019s economics 101 of supply and demand. Jacksonville is growing and while it has never been more progressive or more desirable, what\u2019s happening in the golf market isn\u2019t unique.<\/p>\n<p>Golf is hot again, with 47.2\u00a0million Americans participating in the game in 2024\u00a0(on-course and off-course combined) according to the National Golf Foundation. That&#8217;s up 57 percent in the past decade. No other sport has experienced that kind of volume growth. Not surprisingly, equipment sales are up more than 50 percent compared to pre-pandemic levels, with golf ball sales (the ultimate consumable) continuing to drive the category.<\/p>\n<p>Golf facilities have invested more than $3 billion in capital improvements\u00a0in 2024, in what has become a version of keeping up with the Joneses. Deerwood Country Club, Sawgrass Country Club and Jacksonville Golf and Country Club are among the local clubs that have approved renovations and are on the verge of beginning them. There\u2019s also a wave of spending not just on course capital projects but also clubhouse upgrades, wellness centers, swimming pools and food and beverage improvements.<\/p>\n<p>Glen Kernan, which dates to 1999, reopened in September after a $25 million renovation of its own with designs on filling a niche as a super-premium private club with facilities to attract select corporate memberships and potentially national membership too. Andy Allen, CEO of Corner Lot Development, said\u00a0membership will be capped at 250 full-golf members\u00a0and that the club intends to be \u201cthe only show in town,\u201d adopting his\u00a0mantra that Jacksonville as a city \u201cis good but it needs to be great.\u201d<\/p>\n<p>\u201cWe want to compete with South Florida as a place where players and their teams want to call home,\u201d he said. \u201cWe have a huge competitive advantage in that Jacksonville allows for a quality of lifestyle in a much more affordable capacity than most places.\u00a0&#8220;<\/p>\n<p class=\"related-link\"><a href=\"https:\/\/golfweek.usatoday.com\/story\/sports\/golf\/courses\/2025\/11\/24\/glen-kernan-reopens-jim-furyk-renovation-jacksonville\/87330328007\/\" rel=\"noreferrer noopener\" target=\"_blank\">Glen Kernan reopens after Jim Furyk renovation in Jacksonville<\/a><\/p>\n<p>\u201cGlen Kernan is a microcosm of where our city is headed,\u201d added Travis Norman, COO of Hampton Golf, a golf course management company whose company partnered with Allen and was chosen to buy the property from the estate of its previous owner. \u201cAs Andy says, Jacksonville \u2018good\u2019 isn&#8217;t good enough anymore but rather we are on our way to being a world-class city.\u00a0Having this message heard in the golf world translates to our city as a whole.\u00a0We are ready for the next level and Glen Kernan is an example of striving for best practice facilities, best cuisine, best amenities, and best course in the area to create a world-class destination.\u201d\u00a0<\/p>\n<p>After purchasing the club last year, the new ownership led a comprehensive, yearlong revitalization of the clubhouse, pro shop and fitness center, along with a full golf-course redesign by Jim Furyk and partner Mike Beebe. It\u00a0transformed an outdated facility into a golf and community hub, revitalizing the neighborhood and creating a landmark destination that celebrates the sport.\u00a0It will also become the only private club in the area to offer cottages. The previous owner was firmly opposed to having a national membership but Norman said they are open to the idea and will evaluate the number of rounds played \u2014 expected at around 18,000 per year \u2014 and usage of the two cottages and whether it makes sense to double that number if the demand merits it.\u00a0Regardless, the cottages\u00a0will provide a different element for private golf club entertainment.That luxury experience starts with geo-fencing at the point of entry that lets the iPad of the hostess know who is coming through the door and begins the connection so the staff knows the favorite cocktail of a member or how many sugars to bring with their sweet tea.\u00a0<\/p>\n<p>\u201cThis game is about human connectivity,\u201d Norman said. \u201cOnce you\u2019re here, there should be no stress.\u201d\u00a0<\/p>\n<p>Norman and Allen and their team visited several prominent super-high-end clubs in the southeast geared to an affluent membership, ranging from Ohoopee Club to Apogee and Congaree.<\/p>\n<p>\u201cWe\u2019d see something like the charging stations in the room and I\u2019d say, \u2018Take a note of that, boys. That is definitely coming back,\u2019 \u201d Norman recalled. \u201cWe\u2019re going to find our version of the fried peanut butter and jelly sandwich like they have at Kinloch Golf Club (in Virginia).\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The reboot of Florida&#8217;s Glen Kernan Club couldn\u2019t have come at a better time.\u00a0 Thanks to the COVID&hellip;\n","protected":false},"author":3,"featured_media":408705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5136],"tags":[691,5229,18359,98299,7824,52554,4140,2488,3188,723,1430,2487,7310,425,728,50,18361,450,1457,1451,62,1458,645,2490,646,67,586,132,5230,68,2969],"class_list":{"0":"post-408704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jacksonville","8":"tag-ai","9":"tag-america","10":"tag-clubs","11":"tag-clubs-u0026-organizations","12":"tag-coronavirus","13":"tag-coronavirus-covid-19","14":"tag-covid-19","15":"tag-enabled","16":"tag-fl","17":"tag-florida","18":"tag-golf","19":"tag-highlights","20":"tag-jacksonville","21":"tag-local","22":"tag-local-news","23":"tag-news","24":"tag-organizations","25":"tag-overall","26":"tag-overall-positive","27":"tag-positive","28":"tag-sports","29":"tag-sports-news","30":"tag-story","31":"tag-story-highlights-ai-enabled","32":"tag-u0026","33":"tag-united-states","34":"tag-united-states-of-america","35":"tag-unitedstates","36":"tag-unitedstatesofamerica","37":"tag-us","38":"tag-usa"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/408704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=408704"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/408704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/408705"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=408704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=408704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=408704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}