In 2017, Cody Barbo told a room of investors that he was getting married in a month. His friend asked him this question: \u201cHey man, you\u2019re getting married. Do you have a will?\u201d Barbo froze, threw out a mild swear word and answered, \u201cI should probably have one.\u201d<\/p>\n
Barbo is the CEO of Trust & Will, a San Diego company that simplifies the creation of estate planning documents by drafting documents with its lawyer-vetted software.<\/p>\n
Eight years later, Barbo is married and his family has grown.<\/p>\n
So has his company. Trust & Will, based in San Diego\u2019s Bankers Hill, has helped more than 1 million families make estate plans, Barbo said in an interview from his Dallas home office.<\/p>\n
\u201cNormally you pay thousands of dollars up front to do this with an attorney, or hundreds to thousands of dollars for those updates, for that ongoing guidance,\u201d he said. \u201cThis is the democratization of estate planning.\u201d<\/p>\n
It has raised more than $80 million from venture capital and corporate investors including Moderne Ventures, American Express, AARP and Northwestern Mutual. Last year, the company became \u201ccash-flow positive,\u201d startup speak for hitting profitability, and then secured a Series C round of capital this year. It employs around 110 people, up from around 80 in 2023.<\/p>\n
And last week, it announced the launch of a new AI-powered platform called EstateOS, which Barbo says will make estate planning even easier, more efficient, more personalized and more broadly accessible. It also turns Trust & Will \u2014 one of several companies that digitally create estate plans \u2014 into what Barbo says is \u201cthe first company to launch an AI-integrated estate planning platform at scale, specifically designed for both consumers and financial professionals. While others may be experimenting with AI, EstateOS is the first comprehensive system combining Trust & Will\u2019s proprietary estate planning software with embedded OpenAI-powered tools to streamline creation, review, and updates of estate plans.\u201d<\/p>\n
New tools, an AI boost<\/p>\n
Using proprietary software and OpenAI, EstateOS delivers four features that are \u201cintelligent upgrades of previously manual or slower processes,\u201d Barbo said, who co-founded the company with Daniel Goldstein and Brian Lamb.<\/p>\n
Some of the new features will appeal to U.S. consumers \u2014 only 31% of which have a will, according to a company survey of 10,000 people \u2014 and others will appeal to the company\u2019s industry targets: financial planners, life insurance agents, nonprofits and attorneys, he added.<\/p>\n
One feature, called PlanScore, does what its name suggests: It \u201cscores\u201d estate plans with a rating system that helps customers find blind spots and figure out where their estate plan needs buttressing.<\/p>\n
Another is an AI assistant that lets users ask questions and have the answer served instantly. Instead of digging around to find out who was named as a guardian, Barbo said, you can ask who the guardian is and get reminded that it is your mother-in-law.<\/p>\n
A third feature is document extraction, which will summarize and mine user-submitted documents for useful or actionable data and workflows. This could be especially useful for people who have drawn estate plans that are \u201cjust sitting in a box in the closet.\u201d<\/p>\n
The last feature streamlines communication \u2014 and client prospecting. The \u201cConnected Networks\u201d tool brings together parties connected to an account, including executors, beneficiaries, attorneys and financial advisers, into a shared platform. That can make deed transfers and notarized transactions run more smoothly, and also make it easier for those professionals to build their contact lists.<\/p>\n
Down the line, Barbo said a fifth service will keep track of life\u2019s seismic events, the kind where an estate plan update could make sense, such as marriage, divorce, a new baby, a home purchase \u2014 and alert users when they should amend something.<\/p>\n
Pricing to create a will or trust remains the same. An individual\u2019s will-based plan starts at $199 and a trust-based plan starts at $499. Couples are charged an extra $100, and updates cost extra. Optional memberships at different pricing tiers give access to the EstateOS and other features. Attorney support is included in some plans or can be purchased as an add-on.<\/p>\n
The estate planning startup\u2019s plans<\/p>\n
For its first eight years, Trust & Will was one of several in a crowded digital legal document and estate planning marketplace, all of which turned estate planning from a costly investment to something that could be scratched off one\u2019s to-do list with a few clicks and a spare hour. LegalZoom and Rocket Lawyer are the bigger names, but there\u2019s also WillMaker.com and the company that would win wittiest estate planning domain name, if that were a thing \u2014 FreeWill.com.<\/p>\n
The National Council on Aging recommends these online tools, saying \u201cIf an attorney isn\u2019t in your budget, an online will-making service can be a good alternative.\u201d Among the five companies it recommends, Trust & Will is crowned \u201cmost user-friendly.\u201d<\/p>\n
In estate planning, the use of AI is a topic of interest for attorneys, according to the American College of Trust and Estate Counsel. A free video series explores practical and ethical issues around generative AI in estate planning. \u201cResistance to the coming of AI is futile,\u201d one speaker, a law professor, said last year. Lawyers, he added, \u201cshould keep abreast of the changes in the law and its practice, including the benefits and risks associated with relevant technology. So accordingly, you have an obligation to yourself, your clients, and the profession to become acquainted with and proficient with the use of AI in your estate planning practice.\u201d<\/p>\n
Barbo\u2019s 2017 pitch to investors succeeded: His company won $5,000 in seed money. Today he is eyeing the biggest prize for a startup \u2014 \u00a0to take the company public.<\/p>\n","protected":false},"excerpt":{"rendered":"In 2017, Cody Barbo told a room of investors that he was getting married in a month. His…\n","protected":false},"author":3,"featured_media":40987,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5134],"tags":[5229,64,1582,276,1370,3549,7264,158,7289,67,586,132,5230,68,2969],"class_list":{"0":"post-40986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-america","9":"tag-business","10":"tag-ca","11":"tag-california","12":"tag-latest-headlines","13":"tag-san-diego","14":"tag-sandiego","15":"tag-technology","16":"tag-top-stories-sdut","17":"tag-united-states","18":"tag-united-states-of-america","19":"tag-unitedstates","20":"tag-unitedstatesofamerica","21":"tag-us","22":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114801165173250386","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/40986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=40986"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/40986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/40987"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=40986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=40986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=40986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}