{"id":411419,"date":"2025-11-28T21:29:40","date_gmt":"2025-11-28T21:29:40","guid":{"rendered":"https:\/\/www.europesays.com\/us\/411419\/"},"modified":"2025-11-28T21:29:40","modified_gmt":"2025-11-28T21:29:40","slug":"nordstrom-nyc-launches-multi-sensory-holiday-shopping-experience-oh-what-funhouse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/411419\/","title":{"rendered":"Nordstrom NYC launches multi-sensory holiday shopping experience \u2018Oh, What Funhouse!\u2019"},"content":{"rendered":"

\t\t\t\t\"Nordstrom\t\t\t<\/p>\n

Nordstrom NYC launched an interactive shopping experience called \u201cOh, What Funhouse!\u201d<\/p>\n

Photo by Jack Koto<\/p>\n

For the holiday season, Nordstrom\u2019s Flagship New York City store has launched \u201cOh, What Funhouse!\u201d, a multi-sensory journey through gifting.\n<\/p>\n

\u201cOh, What Funhouse!\u201d takes place throughout the entire store, giving shoppers an experience like never before. The activations offer different gifting options based on one of the five senses.\u00a0<\/p>\n

\u201cWe wanted to flip the script on traditional holiday shopping,\u201d said Olivia Kim, SVP of Creative at Nordstrom. \u201c\u2018Oh, What Funhouse!\u2019 transforms the store into a surreal playground where gifting becomes instinctive, expressive, and joyful. It\u2019s about awakening the senses, embracing bold choices, and creating moments that feel unmistakably New York.\u201d<\/p>\n

\"The<\/a>The first activation of Nordstrom NYC\u2019s Oh, What Funhouse!Photo by Connie Zhou \"The<\/a>The fourth activation of Nordstrom NYC\u2019s Oh, What Funhouse!Photo by Connie Zhou<\/p>\n

Each floor features its own unique activations for shoppers to explore. The journey starts on the first floor, where guests can pick up a Gift Expert Guide, a collectible passport that leads them through each activation, and guests can collect stickers and gift notes from each zone as they work to unlock their \u201csixth\u201d sense.<\/p>\n

The first-floor activation, \u201cSound: Listen to Your Instinct,\u201d features a floating piano that fills the atrium with bright melodies. The second floor features \u201cScent: Follow Your Nose,\u201d where a sculptural nose invites guests to press a button and receive a fortune-cookie-style receipt with gifting clues.<\/p>\n

\"\"<\/a>Photo by Connie Zhou \"\"<\/a>Photo by Connie Zhou<\/p>\n

The third floor features \u201cSight: Make an Impression,\u201d a kaleidoscopic maze of funhouse mirrors. The fourth floor activation, \u201cTouch: Know What Feels Right,\u201d showcases two giant hands with tactile moments, including digital palm readings. Lastly, the fifth-floor activation, \u201cTaste: Match Their Taste,\u201d has gumball machines dispensing unique flavors.<\/p>\n

To celebrate the launch, Nordstrom NYC is hosting a one-night-only shopping event on Dec. 4 where shoppers can engage in the activations, enjoy festive treats and win prizes.<\/p>\n

\u201cOh, What Funhouse!\u201d will be on display at the Nordstrom NYC Men\u2019s & Women\u2019s stores through Jan. 5, 2026. Nordstrom NYC is located at 225 W 57th St. For more information about Nordstrom, visit www.nordstrom.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Nordstrom NYC launched an interactive shopping experience called \u201cOh, What Funhouse!\u201d Photo by Jack Koto For the holiday…\n","protected":false},"author":3,"featured_media":411420,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5122],"tags":[5229,46736,17833,405,403,5226,5225,31227,163861,5228,5227,24672,2107,67,586,132,5230,68,2969],"class_list":{"0":"post-411419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-america","9":"tag-holiday-shopping","10":"tag-midtown","11":"tag-new-york","12":"tag-new-york-city","13":"tag-newyork","14":"tag-newyorkcity","15":"tag-nordstrom","16":"tag-nordstrom-nyc","17":"tag-ny","18":"tag-nyc","19":"tag-pm-newsletter","20":"tag-shopping","21":"tag-united-states","22":"tag-united-states-of-america","23":"tag-unitedstates","24":"tag-unitedstatesofamerica","25":"tag-us","26":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115629456736985459","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/411419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=411419"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/411419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/411420"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=411419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=411419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=411419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}