{"id":412708,"date":"2025-11-29T11:09:19","date_gmt":"2025-11-29T11:09:19","guid":{"rendered":"https:\/\/www.europesays.com\/us\/412708\/"},"modified":"2025-11-29T11:09:19","modified_gmt":"2025-11-29T11:09:19","slug":"novak-djokovic-walking-away-from-mega-money-deals-earns-him-praise","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/412708\/","title":{"rendered":"Novak Djokovic walking away from mega money deals earns him praise"},"content":{"rendered":"

Novak Djokovic\u2019s<\/a> revealing interview with Piers Morgan threw up so many compelling talking points and one evolved around the huge sums of money turned down by the Serbian superstar after he was offered potential sponsorship deals.<\/p>\n

Djokovic\u2019s eagerness to stand by his principles and only work with brands that aligned with his beliefs was a costly approach, with the Serbian revealing he rejected a multi-million dollar offer from a fizzing drink supplier as part of his conversation with Morgan.<\/a><\/p>\n

While Djokovic has collected huge sums from sponsors like Lacoste, ACICS and Aman luxury hotel partnerships, he could have earned even more if he were willing to snap up the offers that came his way.<\/p>\n

\u201cI refused a lot of the big brands and big paychecks in my career because I cannot represent something that I don\u2019t believe in,\u201d declared Djokovic during the interview.<\/p>\n

Now coaching guru Patrick Mouratoglou<\/a> has given his verdict on those comments, as he suggested Djokovic\u2019s principles are an impressive part of his personality that highlight his authenticity.<\/p>\n

More Tennis News<\/p>\n

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\u201cMost athletes dream of huge sponsorship deals. Novak Djokovic has turned down some of the biggest. And the reason says everything about him,\u201d said Mouratoglou on LinkedIn.<\/p>\n

\u201cIn his conversation with Piers Morgan, Novak Djokovic said something that reveals who he truly is: this is one of the reasons why I\u2019ve always liked Novak so much. He is a true person.<\/p>\n

\u201cIt\u2019s almost ironic: for years, people said he was the \u201cfake\u201d one. Yet he is probably the least fake person in the entire tennis world.<\/p>\n

\u201cNovak has real convictions and money will never make him do something that goes against what he believes. Most people don\u2019t realize how rare that is.<\/p>\n

\u201cI know for a fact that he has turned down many deals over the years: because he didn\u2019t believe in the product, because he didn\u2019t align with the company\u2019s values, because he didn\u2019t think video games were good for kids, even if the contract was huge for instance\u2026<\/p>\n

\u201cWhether you agree with his views or not doesn\u2019t matter. What matters is that he acts according to them.<\/p>\n

\u201cManny will say, \u2018It\u2019s easy for him, he\u2019s rich\u2019. But let me tell you something: Most players who make the same kind of money do not turn down contracts for personal beliefs.<\/p>\n

\u201cAnd second: Don\u2019t think that people who have a lot of money don\u2019t want more. For most, it\u2019s never \u201cenough.\u201d<\/p>\n

\u201cThat\u2019s human nature, especially in a career where you spend 20 years earning almost nothing before finally having a 10\u201315 year window to secure your financial life.<\/p>\n

\u201cThat\u2019s why Novak is different. For him, money is not a value. Security matters. Stability matters. But not at the price of his integrity.<\/p>\n

\u201cWhether you like Novak or you don\u2019t, this part of his personality deserves respect.\u201d<\/p>\n

Djokovic\u2019s army of fans around the world will echo Mouratoglou\u2019s sentiments, with the $191,252,375 he has won in prize money on court over the course of his record-breaking career helping him to turn down the big money offers he did not want to be identified with.<\/p>\n","protected":false},"excerpt":{"rendered":"Novak Djokovic\u2019s revealing interview with Piers Morgan threw up so many compelling talking points and one evolved around…\n","protected":false},"author":3,"featured_media":412709,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[62,1464,67,132,68],"class_list":{"0":"post-412708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-sports","9":"tag-tennis","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115632679470400296","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/412708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=412708"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/412708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/412709"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=412708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=412708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=412708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}