{"id":412761,"date":"2025-11-29T11:50:14","date_gmt":"2025-11-29T11:50:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/412761\/"},"modified":"2025-11-29T11:50:14","modified_gmt":"2025-11-29T11:50:14","slug":"macys-thanksgiving-day-parade-tops-audience-record-for-nbc-peacock","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/412761\/","title":{"rendered":"Macy’s Thanksgiving Day Parade Tops Audience Record For NBC & Peacock"},"content":{"rendered":"

\n\tThis year\u2019s Macy\u2019s Thanksgiving Day Parade has set an all-time viewership record across NBC<\/a> and Peacock<\/a>, delivering 34.3 million watchers for the biggest combined audience on record, per preliminary data from Nielsen. The festivities outperformed last year\u2019s parade<\/a> by 8%, or 2.5 million people.<\/p>\n

\n\tThe original 8:30 a.m. ET airing on NBC drew 25.4 million viewers, becoming the most-watched entertainment telecast in nearly seven years (second to ABC\u2019s airing of the 2019 Academy Awards).<\/p>\n

\n\tIn the 18-49 demo, the parade\u2019s initial airing stands as the highest-rated entertainment telecast in five years since NBC\u2019s 2020 Thanksgiving Day Parade. Overall, that key demo was up 13% from last year\u2019s fete.<\/p>\n

\n\tAdditionally, each age demographic saw increases from a year ago, but younger viewers were up more significantly (+20% for viewers under 25). <\/p>\n

\n\t\u201cThese record-breaking numbers signify how beloved this parade is to our audience and we couldn\u2019t be more thrilled to begin the holiday season on such a wonderful note,\u201d Jen Neal, EVP of Live Events and Specials at NBCUniversal Entertainment, said in a statement.\u00a0\u201cA profound thank you to Macy\u2019s for their partnership in producing such an iconic event.\u201d\u00a0<\/p>\n

\n\tSharon Otterman, chief marketing officer at Macy\u2019s, added: \u201cThis year\u2019s record-breaking ratings are a powerful testament to the creative mastery, technical precision and storytelling ambition Macy\u2019s offers. We\u00a0are deeply proud to create entertainment that showcases today\u2019s top talent and captures the cultural zeitgeist\u00a0<\/strong>to connect with our audiences and consistently redefine the benchmark for televised and streaming programming. As we look toward the 100th Macy\u2019s Parade, we remain dedicated to leveraging our unique capabilities to inspire wonder and joy for millions nationwide, ensuring our programs exceed expectations year after year.\u201d<\/p>\n

\n\tIn terms of other programming, The National Dog Show Presented by Purina drew 12.8 million viewers, a 4% increase from last year, across all formats. Post-football late-night programming, both The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers, scored their first viewership highs since airing after the NFL\u2019s kickoff game Sept. 4.<\/p>\n","protected":false},"excerpt":{"rendered":"This year\u2019s Macy\u2019s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3…\n","protected":false},"author":3,"featured_media":412762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[171,147987,1030,12819,67,132,68],"class_list":{"0":"post-412761","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-macys-thanksgiving-day-parade","10":"tag-nbc","11":"tag-peacock","12":"tag-united-states","13":"tag-unitedstates","14":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115632840766507224","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/412761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=412761"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/412761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/412762"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=412761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=412761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=412761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}