Apple<\/a>‘s strong performance and a rebound in China.<\/p>\n<\/p>\nApple is on track for a record year in 2025, with shipments projected to rise 6.1% to 247 million units, helped by surging demand for its iPhone 17 \u2060series.<\/p>\n
In China, Apple’s largest \u200cmarket, surging demand for the iPhone 17 pushed its share above 20% in October and November, reversing earlier projections of \u200da 1% decline and prompting a revised forecast of 3% shipment growth in the region for the year.<\/p>\n
Globally, Apple is expected to generate over $261 billion in revenue from iPhone sales \u200bin 2025, representing 7.2% growth from a year earlier.<\/p>\n
IDC said the \u200c2026 downturn reflects component shortages and Apple’s decision to delay its next base iPhone model to early 2027, which will pull down iOS shipments by more than 4%.<\/p>\n
The ongoing global memory shortage is expected to constrain supply and raise costs, hitting low-to-mid range Android devices hardest as they remain more price sensitive, IDC \u2060added.<\/p>\n
Despite the decline in units, average \u200bselling prices are expected to climb to $465 next \u200byear, pushing the market’s total value to a record $578.9 billion.<\/p>\n
“Next year will be a challenging time for the industry, \u200dhowever, IDC still \u2060believes the market could see record ASPs,” said Anthony Scarsella, research director at IDC.<\/p>\n
With memory stocks becoming scarce and more expensive, vendors \u2060are expected to adjust portfolios toward higher-margin models to offset rising bill-of-material costs, while \u200csome will be forced to raise prices outright.<\/p>\n
(Reporting by Kritika \u200cLamba in Bengaluru; Editing by Tasim Zahid)<\/p>\n","protected":false},"excerpt":{"rendered":"Dec 2 (Reuters) – Global smartphone shipments are expected to decline by 0.9% in 2026 as rising memory…\n","protected":false},"author":3,"featured_media":421148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[239,196682,611,196681,77369,158,67,132,68],"class_list":{"0":"post-421147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-apple","9":"tag-global-memory","10":"tag-mobile","11":"tag-selling-prices","12":"tag-shipments","13":"tag-technology","14":"tag-united-states","15":"tag-unitedstates","16":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115654046691903911","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/421147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=421147"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/421147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/421148"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=421147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=421147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=421147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}