{"id":421685,"date":"2025-12-03T11:27:35","date_gmt":"2025-12-03T11:27:35","guid":{"rendered":"https:\/\/www.europesays.com\/us\/421685\/"},"modified":"2025-12-03T11:27:35","modified_gmt":"2025-12-03T11:27:35","slug":"swoozies-returns-to-dallas-with-color-joy-and-a-whole-lot-of-holiday-fun","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/421685\/","title":{"rendered":"Swoozie\u2019s Returns to Dallas With Color, Joy, and a Whole Lot of Holiday Fun"},"content":{"rendered":"

\"\"Festive and fabulous: Swoozies is your go-to for everything holiday. (All photos: Swoozies)<\/p>\n

Take a stroll through The Plaza at Preston Center and you\u2019ll spot it instantly \u2014 the happiest burst of color in Dallas. Swoozie\u2019s is back, and stepping inside feels like opening a really great gift: you don\u2019t know what\u2019s in it yet, but you know it\u2019s going to be fun.<\/p>\n

Founded by Kelly Plank Dworkin and now led by Kelly and her daughter, Ashley O\u2019Donnell, Swoozie\u2019s<\/a> is known for celebrating life\u2019s moments with charm, color, and whimsy. Its Dallas reopening felt like a true homecoming \u2014 a return to a city that celebrates and entertains just like the brand. As Ashley says, Dallas women \u201clove to entertain, love to celebrate the small things, and love to give thoughtfully,\u201d making it the perfect match for Swoozie\u2019s spirit.<\/p>\n

\"\"<\/p>\n

\"\"Swoozie\u2019s is back in Dallas with mother-daughter team Ashley O\u2019Connell and Kelly Plank Dworkin at the helm.<\/p>\n

A Store Designed to Make You Smile<\/p>\n

Stepping inside feels like a Technicolor holiday rush \u2014 bright displays, glittering shelves, and endless \u201cI need this\u201d moments. Velvet-wrapped boxes sit alongside festive table d\u00e9cor and textiles that instantly elevate a space. Glitterville adds a touch of luxe with sugarplum fairies, Papa Noel figures, and seasonal limited-edition collectibles.<\/p>\n

\"\"Glitterville\u2019s Papa Noel figures are best-sellers.<\/p>\n

\"\"Candles are a can\u2019t-miss, always-appreciated gift.<\/p>\n

A Swoozie\u2019s specialty is how effortlessly everything doubles as d\u00e9cor and gifting. Candles\u2014minimal and clean or wonderfully over-the-top \u2014 are a holiday staple. The ornament wall is a wonderland of sentimental, playful, and personalized pieces that customers often buy \u201cfor a friend\u201d before returning to grab one for themselves. <\/p>\n

\u201cIt happens constantly,\u201d Ashley laughs. \u201cShe buys it for someone else, then comes back because she can\u2019t stop thinking about it.\u201d<\/p>\n

Looking to wow the friend who has everything?<\/p>\n

Enter Swoozie\u2019s custom Mahjong table \u2014 tournament-sized, impeccably finished, and unapologetically fabulous. It\u2019s the kind of splurge that becomes instant legend. The matching sets, racks, and accessories are also flying off shelves \u2014 proof that Mahjong mania has taken hold.<\/p>\n

\"\"Trending gifts: Anything Mahgong and leopard barware.<\/p>\n

\"\"<\/p>\n

Ashley shared some of her tried-and-true go-tos: chic tea towels, napkin trays, and glassware for holiday hostesses; cotton-candy machines, cozy slippers, and spa-style headbands for kids and tweens. You\u2019ll also find sure-to-please stocking stuffers, from bath bombs and retro games to Swoozie\u2019s signature chocolate-chip cookie packs.<\/p>\n

\"\"Retro games are a top seller. <\/p>\n

\"\"Kid stuff: the cotton candy machine.<\/p>\n

Dallas loves Swoozie\u2019s because it mirrors the Dallas woman herself \u2014 social, celebratory, and always on the move.<\/p>\n

She\u2019s planning parties, hosting showers, showing up for her friends, and she wants gifting to feel personal and effortless. \u201cSwoozie\u2019s gives her a one-stop place to make it all happen,\u201d says Ashley.<\/p>\n

It\u2019s personal for the family, too. Ashley\u2019s father, David \u2014 Swoozie\u2019s co-founder \u2014 built his career in Dallas, spending years at Neiman Marcus before launching the brand. The city has always been part of their family\u2019s story, which makes returning especially meaningful.<\/p>\n

With its cheerful shelves, irresistible gifting, and an atmosphere that practically glows, Swoozie\u2019s reenters Dallas with the color and charm the city has always loved. It\u2019s not just back \u2014 it\u2019s home.<\/p>\n

Swoozies is located at 8417 Preston Center Plaza, Dallas, TX 75225.<\/p>\n","protected":false},"excerpt":{"rendered":"Festive and fabulous: Swoozies is your go-to for everything holiday. (All photos: Swoozies) Take a stroll through The…\n","protected":false},"author":3,"featured_media":421686,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5135],"tags":[5229,1596,196882,196883,196439,196884,196885,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-421685","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas","8":"tag-america","9":"tag-dallas","10":"tag-gift-stores","11":"tag-holiday-gifting","12":"tag-plaza-at-preston-center","13":"tag-swoonzies-dallas","14":"tag-swoozies","15":"tag-texas","16":"tag-tx","17":"tag-united-states","18":"tag-united-states-of-america","19":"tag-unitedstates","20":"tag-unitedstatesofamerica","21":"tag-us","22":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115655400125920386","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/421685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=421685"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/421685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/421686"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=421685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=421685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=421685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}