{"id":422417,"date":"2025-12-03T19:12:20","date_gmt":"2025-12-03T19:12:20","guid":{"rendered":"https:\/\/www.europesays.com\/us\/422417\/"},"modified":"2025-12-03T19:12:20","modified_gmt":"2025-12-03T19:12:20","slug":"the-dor-brothers-target-hollywood-after-joe-rogan-praised-ai-videos","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/422417\/","title":{"rendered":"The Dor Brothers Target Hollywood After Joe Rogan Praised AI Videos"},"content":{"rendered":"

\n\tWelcome to\u00a0Rendering<\/a>, a new Deadline column reporting at the intersection of\u00a0AI<\/a>\u00a0and showbiz. Rendering will examine how\u00a0artificial intelligence<\/a>\u00a0is disrupting the entertainment industry, taking you inside key battlegrounds and spotlighting change makers wielding the technology for good and ill.<\/p>\n

\n\tGot a story about AI? Want to tell us about the next big innovation or why AI robbed you of opportunity? Rendering wants to hear from you. Get in contact: jkanter@deadline.com.<\/p>\n

\n\tThis week: An interview with The Dor Brothers<\/a> co-founder Yonatan Dor<\/a>, whose AI videos have stormed the internet and are opening doors in Hollywood.<\/strong><\/p>\n

\n\tYou are unlikely to know the name Yonatan Dor, but there\u2019s a good chance you will have stumbled across his work when roaming the internet. Whether it\u2019s a deepfake drill video of Donald Trump honking on a cigar<\/a> in the back of a limo, or Kanye West riding a pink bike in a Nazi uniform<\/a>, Dor\u2019s generative AI creations racked up half a billion views last year alone.\u00a0<\/p>\n

\n\tThese are the kind of numbers that bring AI haters out in hives, but it is winning Dor admirers. Joe Rogan eulogizes over his \u201cf*****g incredible\u201d<\/a> videos, while Dor collaborated with Snoop Dogg<\/a> on a music video and oversaw an ad campaign for Hugo Boss. Dor says Hollywood studios have now fixed their eye on his output, and he is closer to realizing his ultimate ambition: an artificial intelligence movie.<\/p>\n<\/p>\n

The Dor Brothers\u2019 Snoop video<\/p>\n

\n\tWe sit in London\u2019s Caravan Fitzrovia nursing peppermint tea, and in our short time together, Dor\u2019s contradictions and forthright views make him fascinating company. The Lisbon-based creator is smartly dressed, but his beard, a blaze of red on his face, evokes his love of progressive metal music. He describes himself as an open book, but is coy about why his Israeli roots got him canceled from an AI conference in the UK that week. He talks about AI filmmaking as an art form that could herald the next Quentin Tarantino, but is withering about companies making billions from the technology (at one point, he compares OpenAI to Skynet).<\/p>\n

\n\tDor, 27, was an early adopter of generative AI, boasting that he was among the first 100 users of Midjourney, Stable Diffusion, and Runway. He became obsessed with the \u201cmagic\u201d of converting written prompts into images, spending 12 hours a day \u201cgrinding\u201d to hone his skills. Nowadays, he\u2019s a heavy user of Google\u2019s Veo 3.1 and China\u2019s Hailuo AI, but says his entire workflow could be upended overnight by an unknown new platform.\u00a0<\/p>\n

\n\tHe refines his prompts using ChatGPT, but says the craft is in the edit. Dor demands the \u201cdiamond in the rough,\u201d the footage that is \u201cabsolute cinema.\u201d His video Riot, released after the unrest in LA this year, showcases how he fast cuts between uncanny valley shots of a gun-toting Trump and a crazed Gavin Newsom wearing a rainbow headband. It teeters on the tangible. \u201cAI is like your director of photography. You don\u2019t sit on the DoP\u2019s shoulder and mess around with his camera. You wait for him to get the shots, and then you sift through what you got,\u201d Dor explains.<\/p>\n<\/p>\n

The Dor Brothers\u2019 \u2018Riot\u2019 video<\/p>\n

\n\tDoes his work risk altering perceptions of reality by feeding the disinformation machine? \u201cI hope it does,\u201d he responds unapologetically, before comparing himself to a court jester, poking fun at the kings of culture, politics, and big tech. <\/p>\n

\n\tIn evidence to a Texas AI select committee last year<\/a>, he advocated for invisible watermarks on artificial content to help distinguish it from genuine footage, but what about those who are not internet literate? \u201cEvery video we make has one extraordinary scene, which is unrealistic as f***. Even if you\u2019re like a 90-year-old grandma, if you see that, you\u2019ll be like, okay, that doesn\u2019t make sense.\u201d<\/p>\n

\n\tDor, who founded AI production company The Dor Brothers with his silent partner sibling, thinks hatred of artificial intelligence is at its peak right now. He claims to be working on several hush-hush projects with major consumer brands that will never surface because they are too wary about the backlash against generative AI. <\/p>\n

\n\tThey are \u201cwarming the engines\u201d for when AI is a more accepted part of filmmaking, he says. Not that this stopped Coca-Cola from producing an AI Christmas ad, which Dor says suffered blowback because it was not original or creative. \u201cWhy just remake an ad you produced with a camera? It just makes people feel like they\u2019re losing their jobs,\u201d he argues.<\/p>\n

\n\tHollywood has come calling, with The Dor Brothers talking to studios and actors about animated shorts. It rings true, given that just days before our interview, Disney said it was experimenting with technology that will enable viewers to \u201ccreate\u201d and \u201cconsume\u201d short-form AI videos. But The Dor Brothers\u2019 ambitions lie elsewhere.<\/p>\n

\n\t\u201cOur main goal is making films,\u201d Dor explains. \u201cA checklist for me is a movie that gets [a score of] eight-plus on IMDB.\u201d He has several scripts in development (a sequel to 20th Century Fox\u2019s Idiocracy is a dream project) and is collaborating with an Oscar-winning writer. Dor won\u2019t name the writer, but he has already forged connections with the likes of Roger Avary, the Pulp Fiction co-writer who judged The Dor Awards<\/a> earlier this year. Logan Paul was also among the judges.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tYonatan Dor (credit: Upscale Conf)<\/p>\n

\n\tDor admits that AI movie-making remains elusive because the technology is not yet ready, and generative storytelling is not \u201cspeaking to people\u2019s hearts right now.\u201d He predicts that both things will change over the next two years, but suspects AI filmmaking will only thrive if done in collaboration with human performers. He sides with much of Hollywood when it comes to the question of AI actors like Tilly Norwood<\/a>. \u201cIt\u2019s the most uninteresting thing to me ever,\u201d he says, leaning back in his chair. \u201cIt\u2019s a pile of garbage.\u201d<\/p>\n

\n\tThe Dor Brothers is currently looking for investment after turning down five approaches because Dor was unable to secure the guarantees he needed on creative freedom. The company\u2019s biggest expense is copyright lawyers, who ensure its videos are \u201cclean,\u201d but Dor is less concerned about provoking powerful people with his satirical videos. \u201cWe have a Banksy attitude to our work,\u201d he says. \u201cComfort kills the necessity of getting better.\u201d<\/p>\n

\n\tIf Dor does come for Hollywood, he is unlikely to do so quietly.<\/p>\n","protected":false},"excerpt":{"rendered":"Welcome to\u00a0Rendering, a new Deadline column reporting at the intersection of\u00a0AI\u00a0and showbiz. Rendering will examine how\u00a0artificial intelligence\u00a0is disrupting…\n","protected":false},"author":3,"featured_media":422418,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[691,738,197137,15303,158,197138,137868,67,132,68,197139],"class_list":{"0":"post-422417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-rendering","11":"tag-snoop-dogg","12":"tag-technology","13":"tag-the-dor-brothers","14":"tag-tilly-norwood","15":"tag-united-states","16":"tag-unitedstates","17":"tag-us","18":"tag-yonatan-dor"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115657228761967196","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/422417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=422417"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/422417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/422418"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=422417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=422417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=422417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}