{"id":424198,"date":"2025-12-04T13:49:16","date_gmt":"2025-12-04T13:49:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/424198\/"},"modified":"2025-12-04T13:49:16","modified_gmt":"2025-12-04T13:49:16","slug":"designing-in-dubai-is-like-working-with-wet-clay-says-gaggenau-panel","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/424198\/","title":{"rendered":"Designing in Dubai is like “working with wet clay” says Gaggenau panel"},"content":{"rendered":"

Dubai offers designers the opportunity to “innovate, fail fast, move on again,” according to speakers at a talk hosted by Dezeen and kitchen appliances brand Gaggenau<\/a>.<\/p>\n

Dezeen teamed up with the brand to host and film the conversation in Gaggenau<\/a>‘s Dubai showroom during Dubai design week.<\/p>\n

The panel featured Ross Lovegrove, founder of multidisciplinary design studio Deond<\/a>, Pallavi Dean, founder of Roar<\/a> and Rania Hamed, founder of architecture and interior practice VSHD Design<\/a>.<\/p>\n

The discussion was moderated by Dezeen’s editorial director Max Fraser.<\/p>\n

\"ExteriorThe event was held at the Gaggenau Dubai showroom<\/p>\n

Dean discussed how Dubai offers designers unusual latitude compared to other global cities.<\/p>\n

“In the UAE, we almost have permission to try, innovate, fail fast, move on again,” she said. “I don’t know how many other cities allow you that opportunity.”<\/p>\n

Hamed echoed the sentiment, noting that clients in Dubai are “tuned into design” and open to experimentation.<\/p>\n

“You get a chance to really push the boundaries over here,” she said. “The pace is very fast but this, for me, is very positive.”<\/p>\n

\"MaxThe talk was part of a series hosted by Dezeen with Gaggenau<\/p>\n

Dean attributed this openness to Dubai’s youth as a city, describing it as almost like “working with wet clay” and suggesting that designers are actively shaping its identity.<\/p>\n

She noted that while Dubai was once criticised as an imitation city, it is now “exporting” those design ideas and attracting global attention.<\/p>\n

The conversation also explored how each designer approaches innovation.<\/p>\n

“The way to push boundaries is through the design process itself,” Hamed said.<\/p>\n

She described an early “educational step” with clients to bring them along the journey.<\/p>\n

“This way, you have the client on your side, and they’re pushing the boundary with you,” she explained.<\/p>\n

\t\t\t\t
\n\t\t\t\t\t\t\"Gaggenau<\/p>\n

“Less is more is back” says panel during Gaggenau talk at Milan design week\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t<\/a><\/p>\n

Lovegrove said innovation often comes from a commitment to uniqueness, noting that designers are driven by a desire “to produce really iconographic things”.<\/p>\n

Dean argued that designers must avoid falling into formulaic approaches and questioned the idea of maintaining a single “signature style” over decades.<\/p>\n

“How could you have a studio with the signature style and have a career that spans 30 years?”\u00a0 she said. “How are you then responding to the context and the client brief?”<\/p>\n

\"PanelThe panel discussion took place in front of a live audience<\/p>\n

Lovegrove highlighted the region’s proximity to skilled workshops and materials.<\/p>\n

“There are these incredible materials,” he said.”I think this is a place where you can investigate those ideas, because it’s supposed to be a model for the world.”<\/p>\n

Gaggenau has been crafting high-end home appliances since 1683. Based in Germany, the brand is represented in more than 50 countries, with 60 flagships and showrooms worldwide.<\/p>\n

Dezeen previously teamed up with the brand for a series of webinars<\/a> on spectacular houses around the world.<\/p>\n

Partnership content<\/strong><\/p>\n

This video was produced by Dezeen as part of a partnership with\u00a0Gaggenau<\/a>. Find out more about Dezeen partnership content\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Dubai offers designers the opportunity to “innovate, fail fast, move on again,” according to speakers at a talk…\n","protected":false},"author":3,"featured_media":424199,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[648,1032,1033,178940,9920,171,197806,92915,143291,178943,67,132,68],"class_list":{"0":"post-424198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-design","11":"tag-design-videos","12":"tag-dubai","13":"tag-entertainment","14":"tag-gaggenau","15":"tag-sectionall","16":"tag-sectiontalks","17":"tag-sectionvideos","18":"tag-united-states","19":"tag-unitedstates","20":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115661620778574362","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/424198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=424198"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/424198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/424199"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=424198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=424198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=424198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}