The eosera\u00ae Foundation has awarded a $5,000 scholarship to a team of TCU students whose creative marketing campaign earned top honors in a semester-long project designed in partnership with the company, the foundation announced Thursday.<\/p>\n
The collaboration took place within a marketing course led by Dr. Jennifer D\u2019Angelo, assistant professor of marketing in the TCU Neeley School of Business.<\/p>\n
Throughout the semester, students conducted market research and created campaign concepts promoting eosera\u00ae EAR WAX MD\u00ae, an ear wax\u2013dissolving drop. Their final presentations were delivered to eosera\u00ae CEO Elyse Stoltz Dickerson and members of the company\u2019s marketing team.<\/p>\n
Of the six student groups, the team known as NextGen Media received the highest score for its creative approach. The winning team included Audrey Edwards, Grace Gasvoda, Izzy Dimitroff, Kate Williams, and Kenia Zetino.<\/p>\n
“We loved how these students really put on their creative thinking caps and dove into a topic not many people think about \u2014 ear wax,” Stoltz Dickerson said in a statement.<\/p>\n
The eosera\u00ae Foundation supports students and entrepreneurs through scholarships and seed funding provided by the eosera\u00ae Foundation Pitch Competition. A portion of every eosera\u00ae sale contributes to the foundation\u2019s mission.<\/p>\n
NextGen Media\u2019s campaign focused on normalizing ear cleaning as part of everyday self-care. Their work included man-on-the-street social media videos, a get-ready-with-me TikTok concept, and ideas for a podcast and interactive blog.<\/p>\n
D\u2019Angelo said the hands-on project offered valuable real-world experience. “The students really appreciated the chance to work with a real brand to apply what they learned in the classroom,” she said. “They mentioned it’s been fun working in a product domain many were unfamiliar with at the beginning of the semester. It’s also been a great opportunity to get to pitch to eosera\u00ae and receive feedback from the brand’s leadership.”<\/p>\n
This year marked the launch of the eosera\u00ae Foundation Ryan Headlee Scholarship program, named for the CVS category manager who first noticed eosera\u00ae when the company pitched EAR WAX MD\u00ae in 2017.<\/p>\n
“We loved what they came up with, and we’re actually planning to implement some of their ideas in the coming months,\u201d Stoltz Dickerson said. \u201cSuch a talented group of students.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The eosera\u00ae Foundation has awarded a $5,000 scholarship to a team of TCU students whose creative marketing campaign…\n","protected":false},"author":3,"featured_media":426835,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5138],"tags":[5229,198716,9604,36838,7371,11095,7372,3221,10077,358,7453,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-426834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fort-worth","8":"tag-america","9":"tag-elyse-dickerson","10":"tag-entrepreneurs","11":"tag-eosera","12":"tag-fort-worth","13":"tag-fort-worth-inc-staff","14":"tag-fortworth","15":"tag-marketing","16":"tag-tcu","17":"tag-texas","18":"tag-top-story","19":"tag-tx","20":"tag-united-states","21":"tag-united-states-of-america","22":"tag-unitedstates","23":"tag-unitedstatesofamerica","24":"tag-us","25":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115667911691317379","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/426834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=426834"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/426834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/426835"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=426834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=426834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=426834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}