{"id":427448,"date":"2025-12-05T22:44:12","date_gmt":"2025-12-05T22:44:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/427448\/"},"modified":"2025-12-05T22:44:12","modified_gmt":"2025-12-05T22:44:12","slug":"meta-acquires-ai-device-startup-limitless","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/427448\/","title":{"rendered":"Meta acquires AI device startup Limitless"},"content":{"rendered":"

Limitless, the AI startup formerly known as Rewind, has been acquired by Meta, the company announced Friday on its website<\/a>. The company, which made an AI-powered pendant to record your conversations, says it will no longer sell its hardware devices and will maintain support for its existing customers for a year.<\/p>\n

Customers will no longer have to pay a subscription fee and will be moved to the Unlimited Plan for the time being. Other functionality will be wound down, including its non-pendant software \u201cRewind,\u201d which recorded users\u2019 desktop activity<\/a> and turned it into a searchable record.<\/p>\n

The startup, founded by Brett Bejcek<\/a> and\u00a0Dan Siroker,<\/a>\u00a0the co-founder and former chief executive of\u00a0Optimizely<\/a>, pivoted to become an AI device maker last year, offering its Limitless pendant for $99. The wearable could attach to your shirt like a wireless mic or be worn like a necklace. The device is one of several AI hardware devices on the market, including another (not very well-received<\/a>) AI pendant known as Friend<\/a>.<\/p>\n

According to Limitless\u2019 announcement, the company shares in Meta\u2019s vision to \u201cbring personal superintelligence to everyone,\u201d which includes building AI-enabled wearables. (Meta is focused for now on AR\/AI glasses, like its Ray-Ban Meta and Oakley Meta, and its in-lens AI glasses, the Meta Ray-Ban Display.) Limitless said it will help bring that vision to life \u2014 which likely means supporting Meta\u2019s existing products, not helping Meta add an AI pendant to its lineup. <\/p>\n

The company hinted that the increased competition in the market made it difficult for it to compete, especially as the larger players like OpenAI<\/a> and Meta are developing their own hardware<\/a> devices, too. <\/p>\n

\u201cWhen we started Limitless five years ago, the world was very different,\u201d wrote Siroker in the announcement. \u201cAI was a pipe dream to many. Hardware startups were considered unfundable, and a business that did both AI and hardware would have been considered ludicrous. But today is different. The world has changed. We\u2019re no longer working on a weird fringe idea. We\u2019re building a future that now seems inevitable. We\u2019re not alone.\u201d<\/p>\n

Meta shared the following statement with TechCrunch via email: \u201cWe\u2019re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables.\u201d The tech giant didn\u2019t share further information about its plans, beyond noting that the team will work in the wearables organization of Reality Labs.<\/p>\n

Techcrunch event<\/p>\n

\n\t\t\t\t\t\t\t\t\tSan Francisco
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\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 13-15, 2026\n\t\t\t\t\t\t\t<\/p>\n

Limitless will offer its customers a way to export<\/a> their data, the company said, or users can choose to delete<\/a> their data from within the app.<\/p>\n

The startup had raised<\/a> more than $33 million in funding from investors, including a16z, First Round Capital, and NEA. <\/p>\n<\/p>\n

Updated after publication with Meta\u2019s comment. <\/p>\n