{"id":428245,"date":"2025-12-06T06:58:26","date_gmt":"2025-12-06T06:58:26","guid":{"rendered":"https:\/\/www.europesays.com\/us\/428245\/"},"modified":"2025-12-06T06:58:26","modified_gmt":"2025-12-06T06:58:26","slug":"hteao-expands-marketing-leadership-with-promotion-and-new-hire","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/428245\/","title":{"rendered":"HTeaO Expands Marketing Leadership With Promotion and New Hire"},"content":{"rendered":"<p class=\"lead\"><a href=\"https:\/\/hteao.com\/\" target=\"_blank\" aria-label=\"Link opens in new window (HTeaO)\" rel=\"noopener\">HTeaO<\/a>, the nation\u2019s leading iced tea franchise, has expanded its marketing leadership team with the promotion of Kelsey\u00a0McManemin\u00a0to senior vice president of marketing and the hiring of industry veteran Brittany\u00a0Knollmiller\u00a0as director of marketing.\u00a0<\/p>\n<p>The move underscores the brand\u2019s commitment to accelerating national growth, enhancing its digital ecosystem, and building its position as a leader in beverage innovation and community-driven loyalty, according to a press release.\u00a0<\/p>\n<p>McManemin\u00a0joined\u00a0HTeaO\u00a0in January 2024 and has played a pivotal role in elevating the company\u2019s marketing efforts.\u00a0<\/p>\n<p>Under her leadership,\u00a0HTeaO\u00a0launched its new app and loyalty platform in December 2024 and, according to the company, surpassed 1.2 million loyalty accounts, averaging 38,000 new signups per month. She also introduced high-performing promotional campaigns, including the 2 cups for\u00a0$5\u00a0National Iced Tea Day offer, which drove\u00a0nearly 42,000\u00a0unique loyalty visits in a single day, and the 2 for $10 gallon promotion now used for major national holidays.\u00a0<\/p>\n<p>In 2025,\u00a0McManemin\u00a0oversaw seven limited-time beverage campaigns, including the Desert Pear Fizzy Refresher, the most successful LTO in company history. She also led the launch of the new \u201cThirst Quenchers\u201d category, introducing drinks such as The\u00a0Razzler\u00a0Refresher, Dirty Cherry\u00a0poppi, and Desert Pear Fizzy Refresher.\u00a0<\/p>\n<p>Her work contributed to the opening of 27 new stores in 2025, more than 9,145 free cups served at grand openings, and over 10,445 half-priced gallons sold. This year,\u00a0HTeaO\u00a0also gained more than 248,200 social media followers.\u00a0<\/p>\n<p>\u201cIt has been incredible to watch Kelsey elevate this brand in such a short time,\u201d said Heath Nielsen, president of\u00a0HTeaO, in a statement.\u00a0<\/p>\n<p>Knollmiller\u00a0joins\u00a0HTeaO\u00a0from\u00a0Yogurtland, where she led brand marketing and eCommerce, delivering three consecutive years of double-digit comp sales growth. In her new role, she will guide national storytelling, integrated campaigns, product marketing, and loyalty-driven strategy.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"HTeaO, the nation\u2019s leading iced tea franchise, has expanded its marketing leadership team with the promotion of Kelsey\u00a0McManemin\u00a0to&hellip;\n","protected":false},"author":3,"featured_media":428246,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5138],"tags":[5229,12062,261,9604,2105,7371,7372,9730,95824,3221,2578,358,7453,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-428245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fort-worth","8":"tag-america","9":"tag-brand","10":"tag-companies","11":"tag-entrepreneurs","12":"tag-food-and-drink","13":"tag-fort-worth","14":"tag-fortworth","15":"tag-fwtx-staff","16":"tag-hteao","17":"tag-marketing","18":"tag-personnel","19":"tag-texas","20":"tag-top-story","21":"tag-tx","22":"tag-united-states","23":"tag-united-states-of-america","24":"tag-unitedstates","25":"tag-unitedstatesofamerica","26":"tag-us","27":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115671328645772542","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/428245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=428245"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/428245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/428246"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=428245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=428245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=428245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}