{"id":441989,"date":"2025-12-12T08:32:22","date_gmt":"2025-12-12T08:32:22","guid":{"rendered":"https:\/\/www.europesays.com\/us\/441989\/"},"modified":"2025-12-12T08:32:22","modified_gmt":"2025-12-12T08:32:22","slug":"embark-founder-on-building-family-office-and-venture-platform-ashla-as-a-flywheel-for-good-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/441989\/","title":{"rendered":"Embark Founder on Building Family Office and Venture Platform Ashla as a ‘Flywheel for Good’ \u00bb Dallas Innovates"},"content":{"rendered":"

\"\"<\/p>\n

Paul Allen, shown here giving his son a piggyback ride, built his new family office and venture platform on the belief that when people thrive, business does too. [Photo: Courtesy Ashla]\n<\/p>\n

Paul Allen<\/strong>
Founder, Ashla
Founder, Embark
\u2026 on launching Ashla, a family office and venture platform \"\"<\/p>\n

Paul Allen<\/strong>, a Dallas entrepreneur who built financial consulting firm Embark on a \u201cHappy Works\u201d philosophy has launched Ashla, a family office and venture platform that backs founders and companies designed to make work, community, and innovation \u201cmore human.\u201d<\/p>\n

The name comes from two places: In the \u201cStar Wars\u201d universe, Ashla is what the Jedi call \u201cthe light side of the Force.\u201d In Hebrew, it means \u201chappy\u201d or \u201cblessed.\u201d<\/p>\n

\u201cEverything I learned from building Embark\u2014the culture, the alignment, the belief that people matter most\u2014is baked into Ashla,\u201d Allen said. \u201cIt\u2019s a continuation of that same heartbeat, just expressed in new ways.\u201d<\/p>\n

Ashla\u2019s four verticals\u2014Labs, Ventures, Scouts, and Capital\u2014are already backing startups like Mother Home Services<\/strong>, a Dallas plumbing company where employees share in ownership; CoverZero<\/strong>, an analytics platform for coaches that tripled its user base in 2025; and Stonethrow<\/strong>, a <\/b>private families-only club in East Dallas founded by Nick Clark and Dawson Williams that secured a 3.65-acre property with plans to break ground next spring.<\/p>\n

The platform also includes the Ashla Foundation, which channels profits back into communities worldwide through partners like Acumen and Atlas Free.<\/p>\n

\u201cThe more successful we are, the more fuel we have for the Foundation,\u201d Allen said. \u201cBusiness can be a flywheel for good\u2014it can create dignity in work, bring people together, and shape a future that feels worth working toward.\u201d<\/p>\n

Read more<\/a> in our story.<\/p>\n

For more of who said what about all things North Texas, check out Every Last Word.<\/a><\/p>\n

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\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Paul Allen, shown here giving his son a piggyback ride, built his new family office and venture platform…\n","protected":false},"author":3,"featured_media":441990,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5135],"tags":[203821,5229,202789,203822,202796,1596,203823,101419,16284,202801,203824,101422,202802,358,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-441989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas","8":"tag-acumen","9":"tag-america","10":"tag-ashla","11":"tag-atlas-free","12":"tag-coverzero","13":"tag-dallas","14":"tag-dawson-williams","15":"tag-embark","16":"tag-family-office","17":"tag-mother-home-services","18":"tag-nick-clark","19":"tag-paul-allen","20":"tag-stonethrow","21":"tag-texas","22":"tag-tx","23":"tag-united-states","24":"tag-united-states-of-america","25":"tag-unitedstates","26":"tag-unitedstatesofamerica","27":"tag-us","28":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115705672814608968","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/441989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=441989"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/441989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/441990"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=441989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=441989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=441989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}