{"id":4573,"date":"2025-06-22T06:43:11","date_gmt":"2025-06-22T06:43:11","guid":{"rendered":"https:\/\/www.europesays.com\/us\/4573\/"},"modified":"2025-06-22T06:43:11","modified_gmt":"2025-06-22T06:43:11","slug":"what-can-ruin-a-sale","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/4573\/","title":{"rendered":"What Can Ruin a Sale?"},"content":{"rendered":"<p>After a potential deal was purportedly ruined by a coworker, a car salesman shared what he describes as \u201cthe number one golden rule\u201d for all dealership employees: \u201cZip it and go on about your business\u201d when it comes to other salespeople\u2019s customers.<\/p>\n<p>Salesman Costa (@costacreatescardeals) is clearly peeved in his TikTok. He starts the video by saying, \u201cWhen someone is working a deal with a customer, do not ever, and I mean ever, go talk to that customer.\u201d<\/p>\n<p>Costa says that a receptionist essentially snatched a sale from the dealership at the last minute.<\/p>\n<p>\u201cWe had a receptionist today go up to a customer\u2014after they signed at the desk, ready to go into finance\u2014telling the customer that she was able to lower her payment when trading out of her vehicle with $12,000 of negative equity,\u201d he alleges.<\/p>\n<p>Anyone who\u2019s rolled a car loan with negative equity into another car loan knows that the outcome of that is usually, but not always, a higher monthly payment.<\/p>\n<p>This was apparently the case with Costa\u2019s customer. \u201cHer payment went up,\u201d he says. \u201cNot down. And then the customer decided not to do the deal and left while waiting for finance.\u201d<\/p>\n<p>He notes that the new payment after trading in a car with negative equity will be determined by multiple factors.<\/p>\n<p>\u201cEvery case is different,\u201d he says. \u201cAnd it also depends on credit. It depends on many factors.\u201d<\/p>\n<p>His bottom line is that if it isn\u2019t your sale, you need to butt out.<\/p>\n<p>\u201cDon&#8217;t ever go and talk to another customer while another salesperson is working a deal with that customer,\u201d Costa says.<\/p>\n<p>His advice has people coming for him specifically and car salespersons generally.<\/p>\n<p>It\u2019s no secret that car salespeople\u2014perhaps especially <a href=\"https:\/\/www.motor1.com\/news\/763011\/f-150-lemon-wrap\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22763011%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22f-150-lemon-wrap%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">used car salesmen<\/a>\u2014are widely reviled. A <a href=\"https:\/\/www.liveabout.com\/the-most-hated-professions-526083\" target=\"_blank\" rel=\"noopener nofollow\">list<\/a> of the most hated professions describes used car salesmen as \u201c fast-talking liars who do it all with smiles on their faces.\u201d<\/p>\n<p>While this is just a stereotype and, as with any profession, there are good and bad actors throughout, Costa\u2019s TikTok put the taste of scummy car salesmen in many viewers\u2019 mouths.<\/p>\n<p>&#8220;Seems like the receptionist was honest with the customer,&#8221; wrote one user. &#8220;Who in their right mind is going to roll $12k negative equity into another loan at probably 10-12%. She did them a favor.&#8221;<\/p>\n<p>&#8220;Man, car sales people really do get on here and tell the world how shady they are,&#8221; wrote a second user.<\/p>\n<p>&#8220;Wow, an ethical employee working at a dealership! Good for her! She is probably too good to work there,&#8221; a third user said.<\/p>\n<p>In response to the commenter who claimed that the receptionist was simply being honest with his customer, Costa explained why his colleague may have led the potential buyer astray. It\u2019s actually inflation.<\/p>\n<p>As he explains in a follow-up <a href=\"https:\/\/www.tiktok.com\/@costacreatescardeals\/video\/7517391214820232461\u00a0\" target=\"_blank\" rel=\"noopener nofollow\">TikTok<\/a>, the increased cost of living due to inflation is making it harder for people to make ends meet on one income. This, he alleges in a text overlay on the post, is \u201cindirectly\u201d wrecking the car market.<\/p>\n<p>Many people, he explains, are using their vehicles for a second source of income, often in the gig economy. While gigging for a <a href=\"https:\/\/www.motor1.com\/news\/757574\/uber-vw-id-buzz-autonomous\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22757574%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22uber-vw-id-buzz-autonomous%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">rideshare<\/a> or delivery service can be a flexible way to make ends meet, it also typically puts a lot of miles on your car. This often translates into negative equity.<\/p>\n<p>\u201cThey\u2019re stacking over 200,000 miles on a car that they bought in 2020,\u201d he explains. \u201cAnd now we\u2019re in 2025, the depreciation is through the roof.\u201d<\/p>\n<p>This is why he cautions, \u201cyou should never use a personal vehicle as a commercial vehicle.\u201d<\/p>\n<p>He says that the customer the receptionist talked out of the sale was trading in their vehicle for just this reason. Their vehicle, Costa claims, had become utterly unreliable due to high mileage and the wear and tear this causes.<\/p>\n<p>\u201cIt was costing them way too much money,\u201d he says.<\/p>\n<p>Costa frames the role of people in his line of work as helping people like his lost customer get a reliable vehicle, \u201crather than screwing them.\u201d<\/p>\n<p>\u201cWhat we\u2019re doing is actually losing money on some deals just to trade a customer out of the vehicle so we maintain a long-term relationship with them,\u201d he says.<\/p>\n<p>If the business maintains that relationship, he says dealerships realize that the customer is likely to keep coming back for maintenance and repairs. So ultimately, taking a loss on a sale can translate into a profit in the long term.<\/p>\n<p>\u201cIt\u2019s actually a very smart decision to sell them a car,\u201d he says. &#8220;And if you can make money, hey, that&#8217;s what we&#8217;re in it for. But sometimes you&#8217;ll actually lose money and sell them a car.&#8221;<\/p>\n<p>Motor1 reached out to Costa via TikTok comment and direct message for comment. We\u2019ll be sure to update this if he responds.<\/p>\n<p>\u00a0<\/p>\n<p>                                            <script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"After a potential deal was purportedly ruined by a coworker, a car salesman shared what he describes as&hellip;\n","protected":false},"author":3,"featured_media":4574,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,939,67,132,68],"class_list":{"0":"post-4573","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-trending","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114725663799828471","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/4573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=4573"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/4573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/4574"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=4573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=4573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=4573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}