{"id":460295,"date":"2025-12-20T15:50:21","date_gmt":"2025-12-20T15:50:21","guid":{"rendered":"https:\/\/www.europesays.com\/us\/460295\/"},"modified":"2025-12-20T15:50:21","modified_gmt":"2025-12-20T15:50:21","slug":"genius-billboard-of-steph-curry-combines-photography-and-astrophysics","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/460295\/","title":{"rendered":"Genius Billboard of Steph Curry Combines Photography and Astrophysics"},"content":{"rendered":"

\"APenguin Random House <\/p>\n

To mark the release of Steph Curry\u2019s new book Shot Ready, the publisher Random House teamed up with a creative agency to create a unique billboard that harnesses an astronomical event. <\/p>\n

Curry is widely regarded as the greatest shooter in basketball history and to drive this point home, the creative agency Known enlisted the help of the photographer Squint to create a billboard that at first glance looks like a standard ad for Curry\u2019s book. <\/p>\n

But starting around 5 PM on November 4, the billboard on West Pico Boulevard in Los Angeles was momentarily transformed when the supermoon rose from behind the spot and it suddenly looked like Curry had just released a shot. <\/p>\n

AdAge reports<\/a> that the project involved hiring an astrophysicist to ensure the celestial alignment was correct. <\/p>\n

\u201cWe set out to manifest Steph\u2019s philosophy beyond the page and beyond the basketball court \u2014 on an even bigger scale,\u201d Mark Feldstein, president of Known Studios, tells AdAge. <\/p>\n

\u201cKnown\u2019s science and creative teams worked together to engineer a massive image of Steph timed perfectly to literally shoot the moon \u2014 November\u2019s supermoon, to be exact. Because when preparation meets the moment, something extraordinary happens. That\u2019s what it means to be Shot Ready.\u201d<\/p>\n

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\u201cThe team built an ad you can miss,\u201d notes the marketing agency Attention Compound.<\/a> \u201cIt rewards only the people who pay attention. That\u2019s not marketing, that\u2019s embodied storytelling. A message you don\u2019t just see, but you experience.\u201d <\/p>\n

The Moon moves in predictable patterns and photographers can use this information to plan for incredible shots. PetaPixel featured one such photographer yesterday, Travis Burke, who also harnessed the supermoon for an epic shot of a skateboarder silhouetted against the lunar surface. <\/a><\/p>\n

Burke used the app Photo Pills, a common tool for astrophotographers and photographers who want to plan the astronomical elements in their shot. <\/p>\n