Pro-Palestinian protestors lined up at Indigo\u2019s flagship location at Toronto\u2019s Eaton Centre Saturday to return books en masse, prompting reactions online.<\/p>\n
The demonstration was one of over 30 protest actions taken yesterday against the retailer across the country. It was organized by Boycott Indigo Books<\/a>, a movement that calls for the boycott of Indigo citing its Founder and CEO Heather Reisman\u2019s role in supporting the Israel Defense Forces (IDF) through her HESEG Foundation<\/a>.<\/p>\n\n The novel protest method is garnering online attention<\/p>\n Some people praise its creativity while others question its futility.<\/p>\n \u201cAs much as I stay the hell out of all these protests, I gotta say, that\u2019s pretty creative!\u201d a Reddit user wrote.<\/p>\n \u201cMuch better protest than the graffiti this morning at the Bay\/Bloor location. Putting your money where your mouth is (or the opposite in this case) is principled and can be very effective,\u201d another echoed.<\/p>\n An X user who says she participated in Saturday\u2019s protest says, \u201cI\u2019m not sure we actually clogged up the line since Indigo had about 1,000 cashiers working.\u201d<\/p>\n \u201cEasy to limit this \u2013 make one cash register a dedicated return line,\u201d another X user wrote.<\/p>\n There were others who lamented the lack of alternative book stores available to Canadian readers.<\/p>\n \u201cI get the issue with Reisman and I respect the right to protest, but Indigo is the only Canadian book chain we have that competes with Amazon. If we all bought our books on Amazon instead of Indigo, and Indigo goes under just like Hudson\u2019s Bay did this year, would Canada really be better off?\u201d a Reddit user wrote.<\/p>\n \u201cReally, what is the point of this. The books would be subject to Indigo\u2019s standard return policy. Receipt required, unread condition. So buy a book. Return a book. Zero effect on profit. If the idea was to cause lines, everywhere pretty much has lines,\u201d another said.<\/p>\n Beyond the dollar spent, dollar returned<\/p>\n Gur Tsabar, Movement Media Hub CEO and spokesperson for Saturday\u2019s action, says the protest goes beyond the dollar spent and returned.<\/p>\n The inspiration? A series of similar demonstrations across Home Depot locations in the U.S.<\/p>\n Anti-ICE protests at a Home Depot store in California took the form of long lines of customers buying a 17-cent ice scraper. https:\/\/t.co\/VCFdpPZ1PK<\/a><\/p>\n\n
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Customer at Indigo\u2019s Eaton Centre location returns a book as part of the protest action, Dec. 20, 2025 (Courtesy: Boycott Indigo Books)<\/p>\n