{"id":468547,"date":"2025-12-24T08:48:13","date_gmt":"2025-12-24T08:48:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/468547\/"},"modified":"2025-12-24T08:48:13","modified_gmt":"2025-12-24T08:48:13","slug":"entertainment-research-executive-at-sag-aftra-was-63","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/468547\/","title":{"rendered":"Entertainment Research Executive at SAG-AFTRA Was 63"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research and development at <a href=\"https:\/\/variety.com\/t\/sag-aftra\/\" id=\"auto-tag_sag-aftra\" data-tag=\"sag-aftra\" target=\"_blank\" rel=\"noopener\">SAG-AFTRA<\/a> and MarketCast, died on Tuesday in Los Angeles from complications related to metastatic urothelial carcinoma, according to a family representative. He was 63.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor more than two decades, Story served as the senior director of market research at entertainment advising firm MarketCast, where he guided the marketing arms of studios, networks and streamers in audience engagement, creative testing and positioning strategies.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAcross his two-decade career with MarketCast, Bart helped hundreds of movies achieve success, meaningfully connecting with thousands of clients, focus group respondents, and teammates along the way,\u201d said Jeremy Radisich, President of Entertainment at MarketCast. \u201cHis work was characterized by a thoughtful and gentle approach that made him not only an excellent collaborator and partner, but an incredible person who made an impact on everyone he met.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBefore joining MarketCast, Story was the director of research at SAG-AFTRA. He also worked at the Video Software Dealers Association, where he was instrumental in bringing the video distribution market into the modern age.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe longtime executive earned his master\u2019s degree at USC\u2019s Annenberg School and earned his bachelor\u2019s degree from Cal Poly Pomona. As a young man, he worked in movie theaters, which sparked his curiosity and passion for joining the entertainment industry. Story resided in Denver, Colo.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe is survived by his husband, Patrick Jager, and their son, Brandt. A private celebration will be held in the near future.<\/p>\n","protected":false},"excerpt":{"rendered":"Bart Story, a veteran entertainment research executive who worked in the home video distribution industry before leading research&hellip;\n","protected":false},"author":3,"featured_media":468548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[185,171,42859,67,132,68],"class_list":{"0":"post-468547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-celebrities","9":"tag-entertainment","10":"tag-sag-aftra","11":"tag-united-states","12":"tag-unitedstates","13":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/115773682712739102","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/468547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=468547"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/468547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/468548"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=468547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=468547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=468547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}